Uncut B2B Marketing

If buyers keep comparing you on features and price, you haven’t claimed a market position. In this episode, Jasper de Greef, Jasper Hissink and Ted van den Berg break down what positioning really is (and what it’s not), how to define who you’re for / what you replace / why you win and how to turn that into messaging your whole company can consistently repeat. Plus, we’ll cover the common traps like hiding behind “increase revenue” goals, mistaking a tagline for strategy or turning positioning into a never-ending exercise.

Creators and Guests

Host
Jasper Degreef
Host
Jasper Hissink
Host
Ted van den Berg

What is Uncut B2B Marketing?

Most B2B SaaS demand gen advice sounds great on LinkedIn… until you try to execute it. Uncut is a no-BS podcast that takes you from A to Z in B2B SaaS demand generation, breaking down how to actually build a modern demand engine that works in the real world.

Hosted by Jasper de Greef, Jasper Hissink, and Ted van den Berg, each episode focuses on one core building block of demand gen from foundations and research to positioning, channels, attribution, and reporting. This isn’t a highlight reel of vanity metrics or overnight wins. It’s the real tactics, trade-offs and mistakes behind campaigns that actually generate pipeline and revenue. If you’re a B2B SaaS marketer, founder or growth lead trying to deliver results without infinite budget or headcount, this podcast is for you. No fluff. No filters. Just demand gen, uncut.