The intersection of fashion and women’s basketball has officially entered a new era.
This week on Behind the Sport, I sit down with Olivia Nielsen — the visionary behind what she calls the “Vogue of Women’s Basketball.” From her roots and family influence to building a brand that blends style, identity, and athlete culture, Olivia breaks down how she carved her own lane in an industry that didn’t always have one for her.
We talk about:
– Her journey into fashion and sports culture
– The childhood stories of playing against future WNBA stars
– Why women’s basketball style is having a cultural moment
– The current WNBA revenue-sharing conversations and what they mean for players
– The rise of Unrivaled and what it signals for the league
– Exclusive insight into the upcoming launch of Damecore 👀
This isn’t just about clothes. It’s about ownership. Power. Visibility. And where the business of women’s sports is headed next.
If you care about the future of women’s basketball — on or off the court — this episode is one you don’t want to miss.
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What is Behind the Sport Show (BTS)?
Welcome to BTS! 🎙️🔥
Go beyond the scores, headlines, and highlight reels—Behind the Sport gives you exclusive access to the untold stories, in-depth analysis, and behind-the-scenes moments from the world of sports. Hosted by Giovanna Scroggins, we bring you expert insights, exclusive interviews, and deep dives into the biggest events, athletes, and trends shaping the game.