Supercool

Industrial hemp always had believers. What it lacked was a supply chain. Hempitecture is changing that—starting with the first commercial-scale factory in the U.S. making high-performance home insulation from hemp.

Headquartered in Idaho, the company has shipped to 5,000+ customers across 48 states. It’s now the largest buyer of industrial hemp fiber in North America—proving that a crop once sidelined by regulation and volatility can power a fast-growing manufacturing business.

In this episode, co-founder Tommy Gibbons shares the operational playbook: how Hempitecture proved its insulation performs, raised capital through crowdfunding when venture capital didn’t show up, and built a new distribution model in a category with no precedent.

Hempitecture’s insulation cuts carbon in two ways—by lowering embodied emissions during manufacturing and reducing operational emissions once installed.

Nearly a century after hemp was banned in 1937, the supply chain is finally getting built—with carbon impact to match.

And this time, it’s not just legal—it’s scalable.

Show Notes

Guest: Tommy Gibbons, co-founder and Chief Innovation Officer

Company: Hempitecture

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What is Supercool?

Climate companies are winning. Trillions in capital are shifting to solutions that cut carbon, grow profits, and redefine modern life. At the center are CEOs, founders, and operators turning climate innovation into market momentum.

Hosted by climate-tech founder and author Josh Dorfman, Supercool goes inside their strategies, execution, and business models to reveal how value is created in the race to decarbonize—and how the future is being built.