This week, David and Jacob caught up with Jake Mor to find out how he navigated the process of building a subscription app from the ground up. Jake is the founder of FitnessAI, an app that builds personalized weight lifting plans to help people achieve their goals without having to hire a personal trainer.
In this episode, you’ll hear about:
(4:38) Jake’s first accelerator experience; co-founding Shopturn and going through Techstars.
(8:44) The fitness app opportunity: market size, structured data, and machine learning.
(13:20) Pricing experiments; users are willing to pay more than you think.
(18:53) Scaling ad spend; what Jake learned from his first $20k.
(19:02) The importance of mentorship; Bryan Welfel; JSwipe; The Beard Club.
(22:15) Pro tip: Put your ad spend on a credit card to sync up with Apple’s payment schedule. (But be very careful to manage your debt!)
Fortunately, you don’t have to go it alone! One of the best ways to chart your course is to learn from the experiences of developers who’ve been through the process before. And one of the best ways to do that is to go through an accelerator like Y Combinator.
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What is Sub Club?
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.