Paris Talks Marketing

In this episode, I interviewed Guillaume Moubeche, Founder & CEO at Lemlist. Lemlist lets you personalize cold emails, automate follow-ups, and engage with leads across all channels.

Lemlist is a bootstrapped company that has grown from 0 to 10m ARR in less than 3 years. For the first 100 customers, Guillaume closed using his own product, and the rest of the company's growth was achieved by focusing on creating relevant and valuable content for customers and branding.

Hear more in this episode about growth hacking strategies by Guillaume:

•Why Lemlist refused a $30m funding offer.
•Building a Facebook community of 17+ members and how it helps the brand to grow.
•Why Lemlist focuses on organic growth rather than paid advertising
•How they developed a SaaS sales process

Tune in and enjoy!

Show Notes

In this episode, I interviewed Guillaume Moubeche, Founder & CEO at Lemlist. Lemlist lets you personalize cold emails, automate follow-ups, and engage with leads across all channels. Lemlist is a bootstrapped company that has grown from 0 to 10m ARR in less than 3 years. For the first 100 customers, Guillaume closed using his own product, and the rest of the company's growth was achieved by focusing on creating relevant and valuable content for customers and branding. Hear more in this episode about growth hacking strategies by Guillaume: •Why Lemlist refused a $30m funding offer. •Building a Facebook community of 17+ members and how it helps the brand to grow. •Why Lemlist focuses on organic growth rather than paid advertising •How they developed a SaaS sales process Tune in and enjoy!

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.