On Marketing

Newsletter πŸ‘‰ https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube πŸ‘‰ https://youtu.be/N2Y2laRXj7M

Bolaji is a genius at content creation.

He's a showrunner who has mastered producing shows that resonate and engage the audience. His Demand Wars podcast is a top B2B marketing resource.

He's also an incredible human who gives incredible introductions to his guests. For this episode, I did not even try to outdo him. I let the king be the king.

In our conversation, we discuss:

1 – Marketing is about understanding your audience and building relationships, not just persuasion.
2 – Storytelling ( > Data) is a powerful marketing tool.
3 – Build a community by featuring your audience in content creation.
4 – Make time for play outside of work to boost productivity and well-being.
5 – Adopt an attitude of understanding others before being understood.


// GUEST LINKS //
Bolaji's LinkedIn
Demand Wars

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// Disclaimer // 
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan πŸ‘‹. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.

Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?

This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.

Join me on this journey to learn.