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Good morning.

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Grid connections listeners.

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I'm joined today by Brian Boshes He is the head of operations at ranger.

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EV If you go back a few episodes, we recently had Brian Clark who is also from ranger.

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EV kind of talking about some of the program, but really excited to have Brian here today.

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Brian, thanks for coming on and really excited for the conversation.

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Yeah, Chase, thanks for having me.

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Me too.

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So just in case, our listeners, maybe they missed the previous episode.

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I'll be sure to have it in the show notes for today.

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Can you give them just a little explanation?

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I guess first about Ranger EV and what your team's trying to accomplish.

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And then second, we'll kind of discuss maybe a little bit about your background.

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Then kind of getting us of the topics we want to talk about today.

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Yeah, so with Ranger EV, we're really trying to build the easiest way for folks to share
energy, mainly between hosts and guests.

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So the target market for Ranger EV, the one that we're most excited about, is really
enabling hospitality providers like vacation rental owners to offer EV charging as an

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amenity to their guests and get paid for it.

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Really the big thing with Ranger EV is this underlying belief that energy, especially the
energy that powers our transportation needs has value.

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And if you make a really easy way to build a transaction around that and exchange that
value that folks will do it.

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And by doing that, we're filling in the charging deserts starting first in the Pacific
Northwest, but have plans to expand as far as we can with this model to really solve this

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you know, kind of hard issue for folks when it comes to travel planning.

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You you want it to be as simple as possible and having a home charging experience wherever
you go, like everyone we talk to that's an EV owner is like, that's exactly what I want.

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No, and I think that's spot on and I've shared a little bit on this and it was kind of
funny talking to Brian about this.

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coincidentally, I I'd gone to Manzanita a few weeks ago to visit my wife.

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cause she was already out there for a day and I, just decide, why don't we just extend it
and stay out there for a couple of days.

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And we both were driving EVs and the place we were staying at was a great location, great
resort.

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But unfortunately, neither of them had, uh, EV charging and in the scheme of things we
were able to figure it out, but it is always just kind of a nice thing to just makes you

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relax that much easier.

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Uh, and can just give you a peace of mind, just knowing that there is either EV charging
or something at least close by and in Manzanita, Oregon, there really isn't anything, uh,

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public level to public fast chart.

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And you have to go probably at least to Cannon beach, which I tried one day.

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Um,

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And unfortunately, that was a terrible experience.

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then.

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it's the right east of the highway there, right?

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Next to the general store.

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Mm-hmm.

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OK, I don't know why my camera keeps doing that, it's one of those things.

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Technical issues here.

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It's one of those things that like really, even as a experienced EV driver really puts a
just bad experience in.

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It just makes you want to like, OK, if I am having trouble with this, how is someone who's
new to it going to have a much smoother and better experience?

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Mm-hmm.

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And exactly that location, not only the worst part was not only did I have the app
previously, but because of the settings on my phone, if I don't use an app for a while, it

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deletes it.

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And where I was had no cell reception, the payment terminal for my credit card didn't
work.

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And so it was just probably the worst charging experience I've had in a long time.

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And traditionally I just have really bad experiences with that CPL, unfortunately.

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And, I, luckily I still had plenty of charges.

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Just would have been easier at that time to try it.

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And like I said, all things said, it worked out.

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I ended up using a Rivian, a venture network charger in Astoria, which was kind of cool to
test that out.

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And that was a great experience, but it goes to like a lot of the things, especially here
in the Northwest where we have so many great, beautiful locations that are pretty remote.

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And, um, honestly, it's like the charging to get there isn't the issue, but like.

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having charging where you're at as a home base and then just do kind of the day trips and
exploring and get back really just would make things smoother.

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So yeah, I would love to kind of talk with you more about that and what you guys are
working on, how, in that case, especially, your team's really trying to work with that.

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Well, I mean, it's funny that you bring up Manzanita, Oregon, because that's actually like
very near and dear to our heart here at Ranger EV, because that's the home of some of our

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first pilots.

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So we're working with a vacation rental group out of Manzanita called Sunset to Sunset.

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They've been amazing to work with.

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Jeffy and her entire team there and also their homeowners.

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So they've been working, working alongside us to really evangelize.

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ranger EV to the homeowners and saying, hey, this is an amenity that folks from Portland
and Seattle that are coming to visit our area would really find attractive.

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And because of that, the homeowners there have been very receptive.

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And we've got a couple pilots now, so you can rent vacation homes in Manzanita with a
ranger EV, ranger station is what we like to call them, there.

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And so we've got folks.

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like the tree house, which is a premier property, like overlooking the beach, you know, it
sleeps a lot, you know, a lot of people there, but it's a gorgeous home.

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They have a charger there that you can just plug right in, add your credit card, get
electrons right at the base of the house.

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We've got another home called the Sasquatch house that has this big, big wooden Sasquatch
in the front.

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And he's got a charger out there.

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And it's these homeowners that sort of recognize just that use case where

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gonna make your vacation that much more easy.

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there's the first break hold on.

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No worries.

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turned his own movie off.

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well, I'll pick it up from saying it's funny how you were talking about Manzanita.

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I'm gonna start that section over again.

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Well, Chase, it's funny that you mentioned Manzanita because that city is actually where
we've launched the first Ranger station pilots.

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It's what we like to call like that Ranger EV host.

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They host a charging station in their driveway and we call them Ranger stations.

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And yeah, the first two

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installs we did were in Manzanita and we've since expanded from that.

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Working with a great property management firm called Sunset to Sunset.

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Jeffy and her entire team have been really great at helping us really demonstrate the
value to the owners because ultimately it's the homeowner that decides to install the

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charger or to put Ranger EV on one of their plugs and we can talk about that solution as
well.

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So yeah, now we've got, I think we're up to four homes in there and you can rent the home
and then you get the charger as an amenity.

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And it's great because, you know, folks like yourself or myself or Brian or anyone else is
traveling that area, as you were just saying, like the nearest fast charger or just

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charger in general, because I don't know how many other level two chargers are just
hanging out.

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I think there's one at the depot in Manzanita, but it's the city's depot.

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Maybe if you ask nicely, they'd let you use it.

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They have like a charge point hanging out I saw.

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But there just really isn't.

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mean, talk about a charging desert.

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You're driving 20 miles north or south to get there.

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But you can get to Manzanita from Portland on a single charge.

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And so like our dream scenario is like you're heading to Manzanita for the weekend.

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You're heading out of Portland with a full charge.

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You get there.

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You plug in overnight at your vacation rental.

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You're charged up by the time you leave and you're not having to visit.

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a story.

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mean, you can go visit a story, but you're not having to take time out of your out of your
day to visit the fast charger because it's like even if it's convenient, that fast charger

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stop is still 30 minutes.

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And it might be on the wrong side of the highway or in an area you don't want to hang out
or yeah, it's like I mean, I like reading a book and catching up on my emails.

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But when you're when you're vacationing, it's just really nice.

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to have that home charging experience where you can leave with a full battery in the
morning.

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that's the great thing about, yeah.

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I mean, and that's the great thing about EVs in general.

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I mean, strokes for different folks, but just this idea that like I can be refueled while
I sleep is great.

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You know, I'm a dad with two little kids and it's like even just that idea of, when we're
heading to Newport, which is where we like to recreate.

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Okay, I got to stop at the Fred Meyer gas station on the way out to like make sure I have
the game.

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Oh, and it's only a few minutes, but it's still like I didn't really want to do that.

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It's still a couple minutes in the wrong direction.

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So now I'm double backing.

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It's like it ends up being like a 20 minute trip, even just to refuel my my ice vehicle.

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So

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Yeah, it's kind of funny.

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My wife had already made the reservation and I was actually aware you guys had a couple
locations out in Manzanita because I was like, hey, you know, it'd be kind of cool to

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finally check this out and use it.

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But yeah, unfortunately, it was with a different one that she's booked with before.

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But we'll have to talk about that offline.

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Maybe you guys can get set up there, too.

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Yeah, mean, you know, a few plugs for our great hosts.

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You know, we got the Sasquatch house.

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They've got one of our chargers.

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There's the tree house.

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These are all sunset to sunset properties.

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The seashell, there's the Valentine's property.

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And now like they're, you know, we're trying to figure out also like, do you advertise
this amenity?

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Like, is it a big, you know, EV charging icon on the listing?

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As you know, like various places like Airbnb and things like that, you can filter by EV
charger now.

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So yeah, it's still changing times.

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Like people aren't expecting it.

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So it is like, very cool.

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But eventually, you know, just like any of these technologies like wifi or Netflix or
things that they're going to start to be, I mean, our expectation is that they're going to

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start being sort of an expected amenity for folks or one that they're sort of actively,
you know, choosing to have or not have at a property.

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Yeah.

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Well, and it's kind of interesting because, I think the way that your team is approaching
it is kind of unique because there's, there's a lot of challenges, obviously with like

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communications with level two chargers and all of these things.

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So, just in case people aren't familiar, let's kind of walk through what the experience
would be.

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Like, let's say we are staying at the tree house and what would that look like, as an EV
driver to use the Ranger EV Ranger station there.

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Well, there's two different sort of modes of use.

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And I'll take you through the one that we've got at the tree house and the Sasquatch
house.

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And then I'll talk about sort of our honor system model, which is a lot easier for hosts
to get started with.

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we'll call it like Ranger EV Plus, or for us, was sort of the original incarnation of our
technology.

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It was very similar to the experience that you get at a fast charging CPO.

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like a charge point or a EVCS, like you would go to the property, you'd see the charger
there.

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It has a QR code on, it says Ranger EV, there's a QR code.

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You scan the QR code and it would have you sign up, add a credit card, and then you can
activate the charger.

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And those are metered connections, so we know exactly how much energy that's been
distributed from the charger and you're sort of getting charged by the kilowatt.

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Then you simply unplug, transaction ends.

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It's very, very easy, very simple, very similar to what is out there commercially.

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And so it's just, it was a very easy place for us to get started.

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And as a host, our hosts like that, because they know that every electron that's coming
out of their device is sort of metered.

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So there isn't this idea that, I have this.

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this charger that's sitting in the front of my house.

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These are beach homes, know, like some of them don't have garages.

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So in theory, you could drive by and go, I wonder if that's sort of an open port.

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And so they really liked that solution and we were able to install quite a few of those.

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But what we kept hearing were, hey, I've got a charger that's

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that's not a OCPP open charger, like it is a proprietary charger, or it's a non-Wi-Fi
enabled charger, or it's just the dryer plug that's in their garage or available.

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Like, was there a way that they could still become a Ranger EV host and host a Ranger
station on the property with the technology that they already have?

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Like the Tesla charger is another good example of one that a lot of people had because
they had a Tesla, but they know that

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that the people that visiting them don't necessarily have a Tesla and how to make that
happen for them.

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So then we pivoted slightly and what you see on rangerev.co, our website, talks a lot more
about the Ranger EV solution that is more of a guest-initiated payment.

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And for this, it's a slightly different experience.

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when the guest drives up, they would still see a charger or a plug.

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They'd still see the Ranger EV QR code.

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But when they click on that QR code, it would take them through the steps that they would
need to do to reimburse the host for the energy that they used.

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So it's much more like a Venmo type squaring up system where we'll suggest, hey, if you've
got a 40 kilowatt battery or an 80 kilowatt battery, here's some very easy like,

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buttons you can press that just based on the cost of energy that the host has requested,
you can give them that.

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But then for a lot of the modern EVs, they'll actually say in this charging session, you
use 72.5 kilowatts.

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We also have a mode where you can just enter 72.5 kilowatts in and it will build the
transaction.

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So really trying to meet hosts and guests wherever they are with a solution that just
makes

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Formalizing a transaction around sharing energy, very simple and very easy.

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Yeah, because I think you bring up a lot of great points.

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One, you obviously have kind of the issues with the traditional Tesla charge board versus
like a J 1772.

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but then there's also just the fact that, and some true with some of the older equipment
too, that there just might not be a wifi connection or some other kind of internet

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connection.

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So you're kind of having to have a couple of different systems, hopefully talk together to
be successful.

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And at the end of the day, the real success is if someone's able to charge.

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I think what I liked about the strategy is like, it's not

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There's definitely ways it can be optimized, but it's such a great way to get going and to
implement and to at least make it much more of a two way street with allowing EV charging

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and making it feel much more beneficial to the site owner.

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And also then the EV charger, even if there is some sort of weird issue, they can at least
still get a charge.

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And I think that's what I really like about this system.

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And obviously you can kind of build it up to a further state from there.

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but it's such a good starting point.

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It's a really great sort of entry point or gateway to some of the more like complex yet
probably more secure and more data enriched experiences that the people and the drivers

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are used to.

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But you bring up such good points, Jason, that we're really just trying to get out of
people's way.

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And like you just mentioned, it's let's first try to make sure that we put electrons in
your battery.

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Because that's what you want.

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And then we'll worry about the transaction and making sure.

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But like you were just mentioning, like, I couldn't swipe the credit card.

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The card reader wouldn't work.

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The charger wouldn't turn on.

197
00:17:23,762 --> 00:17:24,122
that stuff.

198
00:17:24,122 --> 00:17:25,092
Like, that's great.

199
00:17:25,092 --> 00:17:35,096
Like, let's move that to the end, especially with, I mean, you know, especially with the
types of owners we're dealing with and the fact that they're not just trying to monetize

200
00:17:35,096 --> 00:17:37,517
just the charging session.

201
00:17:38,057 --> 00:17:43,332
they're already providing so many services to you in terms of, you know, the

202
00:17:43,332 --> 00:17:46,573
the property you're staying at, other amenities that are included.

203
00:17:46,573 --> 00:17:52,994
And they know that they're providing value there and getting paid for that value.

204
00:17:52,994 --> 00:17:58,556
And so the charging session is a very small part of that, relatively speaking.

205
00:17:58,556 --> 00:18:01,196
So there's just a lot of flexibility for them.

206
00:18:01,336 --> 00:18:06,408
And we'll use that flexibility to really just improve the experience for the driver.

207
00:18:06,408 --> 00:18:10,218
Because it's just, plug in, especially with the honor system model.

208
00:18:10,218 --> 00:18:11,719
Plug in, do this.

209
00:18:11,719 --> 00:18:12,685
and then, hey,

210
00:18:12,685 --> 00:18:18,680
The next day when you found out how much energy you've taken or before you leave, you
know, square up with your host.

211
00:18:18,880 --> 00:18:24,806
And, know, originally we had even played with the idea of calling it like an EV charging
tip.

212
00:18:24,806 --> 00:18:29,780
You know, we live in a, in tipping culture where it's like, have you seen extra value or
extra service?

213
00:18:29,780 --> 00:18:39,097
And especially when something you weren't expecting, you know, thinking of it as like,
yeah, I, I'd give you 10 bucks because I left with a full, full battery the next day.

214
00:18:39,338 --> 00:18:40,591
and you know,

215
00:18:40,591 --> 00:18:42,061
It saves me time, saves me money.

216
00:18:42,061 --> 00:18:52,304
A lot of these hosts are able to offer a retail rate that's below the fast chargers
because they just have a lower capital expense to get started with this program.

217
00:18:52,304 --> 00:19:02,487
mean, arguably their utilization rate is not the same as a fast charger, but yeah, they're
happy with what they've got because they've started with the hardware that they have.

218
00:19:02,487 --> 00:19:06,338
So this is just a pure add-on for a lot of folks.

219
00:19:07,833 --> 00:19:08,073
Yeah.

220
00:19:08,073 --> 00:19:10,713
And I think that is kind of a great way to frame it.

221
00:19:10,713 --> 00:19:17,273
I think a lot of people are totally fine with the tipping idea, uh, just because it goes
to that luxury.

222
00:19:17,273 --> 00:19:23,813
And especially, like I said, when I was in Manzanita, I would have paid a, just a extra
just to have him be done with it.

223
00:19:23,813 --> 00:19:35,593
So I, I understand when people love the free charging at hotels and stuff, but, um, I
think we've even seen now a lot of that has been not necessarily abused by just

224
00:19:36,215 --> 00:19:38,367
because they were free, they haven't been updated.

225
00:19:38,367 --> 00:19:46,876
so like having the ongoing kind of infrastructure and rates really does help guarantee
that the system keeps working and stays in place for others that want to use it down the

226
00:19:46,876 --> 00:19:47,676
road.

227
00:19:47,957 --> 00:19:52,772
Currently your team and Range Review is based in the Northwest, right?

228
00:19:52,772 --> 00:19:54,483
So Oregon and Washington.

229
00:19:55,085 --> 00:20:00,659
Can you tell us a little bit more about that and maybe like what the future for expansion
looks like for the company?

230
00:20:02,142 --> 00:20:04,663
I mean, Oregon's our home.

231
00:20:04,663 --> 00:20:06,283
It's the places that we know best.

232
00:20:06,283 --> 00:20:11,225
I mean, really, it makes sense for us to start in Oregon, the Pacific Northwest.

233
00:20:11,225 --> 00:20:17,967
I spent many years in Seattle working up there prior in a prior life, prior career.

234
00:20:18,307 --> 00:20:22,688
And so we just know these areas where there's an acute need.

235
00:20:22,688 --> 00:20:26,629
Whereas if you're looking at a map, we would be sort of fish out of water.

236
00:20:26,629 --> 00:20:30,030
I know that there are charging deserts in Maine.

237
00:20:30,371 --> 00:20:31,812
But I don't know Maine very well.

238
00:20:31,812 --> 00:20:33,732
don't know, where should we go?

239
00:20:33,732 --> 00:20:34,853
Who should we be working with?

240
00:20:34,853 --> 00:20:35,873
Eventually we'll get there.

241
00:20:35,873 --> 00:20:39,805
We'll find some folks that can help us expand into those areas.

242
00:20:39,805 --> 00:20:41,815
But Oregon's our backyard.

243
00:20:41,856 --> 00:20:42,916
It's where we know best.

244
00:20:42,916 --> 00:20:46,617
We've been recreating for the past decade all across the state.

245
00:20:46,617 --> 00:20:48,778
So we know where the need is.

246
00:20:48,778 --> 00:20:58,518
so, you know, everybody in the Ranger EV team is out there, you know, basically scouting
these places in our everyday lives.

247
00:20:58,518 --> 00:21:02,621
Knowing, yeah, I went through, I'm trying to get out to Bend, the fast cars in Madras.

248
00:21:02,621 --> 00:21:04,843
Like, where are people staying in Bend?

249
00:21:05,023 --> 00:21:07,545
Where's the charging infrastructure?

250
00:21:07,626 --> 00:21:16,653
Using resources like, you know, plug share and things like that to kind of get a sense of
like, where are the plugs in Pendleton versus where people want to stay in Pendleton or,

251
00:21:16,653 --> 00:21:18,614
you know, what people want to do there.

252
00:21:19,535 --> 00:21:23,518
It's the children's museum and the casino is where the chargers are.

253
00:21:23,579 --> 00:21:25,991
If, unless you're on the freeway anyways, I digress.

254
00:21:25,991 --> 00:21:27,602
But the,

255
00:21:28,600 --> 00:21:31,750
So the team is based here because this where we know.

256
00:21:31,750 --> 00:21:33,583
And really there's a ton of opportunity.

257
00:21:33,583 --> 00:21:45,879
mean, if you look at Seattle and Portland, just as the two major metropolitan areas, very
high EV adoption rates compared to the rest of the country.

258
00:21:46,059 --> 00:21:50,121
Just relatively speaking, just per capita, they have really great EV adoption rates.

259
00:21:50,121 --> 00:21:53,763
And they're people that like to recreate and go out to these charging deserts.

260
00:21:53,763 --> 00:21:57,535
as sort of like an ideal customer profile, this is really the

261
00:21:57,901 --> 00:22:04,486
probably one of the best places in the country to do what we're trying to do with Ranger
EV.

262
00:22:04,886 --> 00:22:14,844
Just in the Southwest, we have California, but California is a very interesting sort of
battleground when it comes to different technologies and different government regulations

263
00:22:14,844 --> 00:22:16,215
when it comes to EVs.

264
00:22:16,215 --> 00:22:24,626
mean, they are a really interesting state because they've taken a very, I would say
proactive.

265
00:22:24,626 --> 00:22:32,972
And depending on which side of the fence you're on, maybe like a very aggressive approach
to EV adoption and really trying to push the country forward to think about different

266
00:22:32,972 --> 00:22:38,935
programs, you know, to help support EV adoption.

267
00:22:39,096 --> 00:22:41,397
But we're kind of waiting, there's a little bit of wait and see.

268
00:22:41,397 --> 00:22:47,783
And because of that, and because they are supportive, that I would say is just a very red
ocean from a competitive landscape.

269
00:22:47,783 --> 00:22:50,463
There's just a lot of people there trying to crack that nut.

270
00:22:50,543 --> 00:22:53,865
No one trying to do it the way that Ranger EV is trying to do it, but

271
00:22:54,005 --> 00:23:06,181
Again, like we think there's enough time, enough market in, you know, Washington, Idaho,
Oregon, really what we would consider the Pacific Northwest to kind of prove out the model

272
00:23:06,181 --> 00:23:10,182
that we're trying to do with Ranger EV before we would have to even consider going into
California.

273
00:23:10,182 --> 00:23:15,596
Now, if someone with a vacation home in California called me up and said, Hey, we'd love
to host a Ranger station.

274
00:23:16,237 --> 00:23:16,777
It's great.

275
00:23:16,777 --> 00:23:23,530
think the other thing is because we're an amenity, it's tacked on to an existing home.

276
00:23:23,690 --> 00:23:26,011
We're not really worried about discovery.

277
00:23:26,011 --> 00:23:32,225
like if you log into ranger.ev.app, you're not going to see a map with pins on it and
things like that.

278
00:23:33,446 --> 00:23:38,189
Because none of these chargers are actually like publicly discoverable.

279
00:23:38,189 --> 00:23:47,434
That's not really the problem that we're trying to solve or we're looking to drive
utilization.

280
00:23:47,434 --> 00:23:49,635
Like they're already trying to drive utilization.

281
00:23:49,635 --> 00:23:51,486
It's called their vacation home.

282
00:23:51,543 --> 00:23:57,116
They're just trying to sort of offer another amenity, which Ranger EV helps them to sort
of manage.

283
00:23:57,817 --> 00:24:11,295
So, yeah, if a person, again, Oregon's our home, but if someone in Kansas City or Florida
or California called up and said, hey, we'd like to have a Ranger station, yeah, like we'd

284
00:24:11,295 --> 00:24:14,737
love to have you because again, we're not looking for pins on a map.

285
00:24:14,737 --> 00:24:16,027
Yeah.

286
00:24:23,030 --> 00:24:25,363
I lost your audio, Jace.

287
00:24:26,737 --> 00:24:27,318
my apologies.

288
00:24:27,318 --> 00:24:28,238
I'm back.

289
00:24:28,919 --> 00:24:40,115
I think one of the things that a lot of people might be curious about is learning more
about you mentioned competition and I think when a lot of people can hear what range

290
00:24:40,115 --> 00:24:49,501
review is offering they're like well it's a level two charging system and Can you just
kind of break that down how you visualize it because it is different But just for those

291
00:24:49,501 --> 00:24:53,645
listening, especially if they maybe have a vacation home or thinking about doing something
like this

292
00:24:53,645 --> 00:25:01,181
how Ranger EV is different in that space and kind of the positioning of it, just to kind
of help for the listeners kind of better understand that.

293
00:25:01,181 --> 00:25:04,703
So if they look for doing it for their home, they can have a better understanding.

294
00:25:05,206 --> 00:25:13,799
Yeah, and I mean, it goes back to what I was saying earlier, Chase, about sort of being
very hardware agnostic and really starting with what you've got is, you know, if you have

295
00:25:13,799 --> 00:25:22,012
a plug and don't even have an EVSE, like a charger on your property, you can start saying,
hey, I offer EV charging.

296
00:25:22,012 --> 00:25:29,245
Because I think that's really the start of it is people going to these places and going,
can I charge my EV here?

297
00:25:29,245 --> 00:25:32,726
Like, I have my EVSE in the trunk of my car.

298
00:25:32,726 --> 00:25:34,307
I can't just plug it in.

299
00:25:34,983 --> 00:25:37,856
Is that okay for me to do?

300
00:25:37,856 --> 00:25:52,338
so, yeah, a big part of what we built is technological, is software, but a large part of
what Ranger EV is trying to do is actually influence the social norms around charging.

301
00:25:52,338 --> 00:26:02,614
And this idea that if I plug in at a person's house and they're giving me energy in my
vehicle, I should reimburse them for that energy.

302
00:26:02,614 --> 00:26:04,775
But then it's like, well, what is the reimbursement rate?

303
00:26:04,775 --> 00:26:06,315
What is the expectation of the host?

304
00:26:06,315 --> 00:26:10,907
What is being a a good guest look like in the host eyes?

305
00:26:10,907 --> 00:26:13,708
And Ranger and UD sort of helps to formalize that.

306
00:26:13,708 --> 00:26:21,682
like, they're requesting 25 cent, it's a kilowatt like tip on, on the energy that I'm
using.

307
00:26:21,682 --> 00:26:22,052
Okay.

308
00:26:22,052 --> 00:26:23,692
Well, great.

309
00:26:24,483 --> 00:26:30,101
I mean, the number of Reddit forums and, Airbnb forums where you look and people are like,

310
00:26:30,101 --> 00:26:39,308
Well, how much do I pay and do I leave like $5 on the desk or should I even message the
person or what if they look at see me on a ring camera plugging in my forward lightning

311
00:26:39,308 --> 00:26:42,060
like over the weekend that they're to freak out.

312
00:26:42,321 --> 00:26:52,689
so a lot of what we're just trying to do outside of, you know, building a, you know, a
nice app that works well that people want to use is, is really being have an entry point

313
00:26:52,689 --> 00:26:56,031
into sort of the creation of these, these social norms.

314
00:26:56,511 --> 00:27:06,814
I know I'm going a little bit astray of the original question chase, but like, that's kind
of the starting point of just, you know, do you, as a, as a host want to make it really

315
00:27:06,814 --> 00:27:12,075
easy to set up that social norm for EB travelers that it's okay to charge here?

316
00:27:12,275 --> 00:27:17,536
And, and here's what I would like to be reimbursed, you know, for that.

317
00:27:17,716 --> 00:27:18,836
So that's step one.

318
00:27:18,836 --> 00:27:24,610
And, and then once you've kind of made that commitment as a host, then it's well,
hardware.

319
00:27:24,610 --> 00:27:26,071
just, just to stop you right there.

320
00:27:26,071 --> 00:27:28,109
I think that's a great call out because you're right.

321
00:27:28,109 --> 00:27:34,195
I think a lot of people listening to this might not understand that fundamentally of like,
what, is the difference with Ranger review?

322
00:27:34,195 --> 00:27:38,338
But then in practice, when you're going to charge your, you're totally right.

323
00:27:38,338 --> 00:27:41,439
These things kind of happen where people like, is this okay?

324
00:27:41,439 --> 00:27:50,567
And then maybe you even see like a horror story of like a rent or an Airbnb landlord got
angry because someone was charging their vehicle and stuff and it didn't take into account

325
00:27:50,567 --> 00:27:50,875
these things.

326
00:27:50,875 --> 00:27:51,541
So.

327
00:27:51,541 --> 00:27:53,974
I really appreciate that clarification because you're totally right.

328
00:27:53,974 --> 00:28:00,672
It's like one of those things when you hear about you don't think it's a thing, but then
actually in practice when you are the person there with the EV, there is actually a bit of

329
00:28:00,672 --> 00:28:03,721
attention or just uncertainty, but I I'm sorry.

330
00:28:03,721 --> 00:28:04,927
I continue.

331
00:28:04,956 --> 00:28:12,338
Yeah, running an extension cord into the house, like through a window, we've heard it all.

332
00:28:13,719 --> 00:28:23,973
so once they've kind of mentally come to that conclusion as a host that they can do this,
and that's one of the big things that Ranger EV is just trying to go out there and sell is

333
00:28:23,973 --> 00:28:25,484
like, hey, you can do this.

334
00:28:25,484 --> 00:28:26,854
You can come to this conclusion.

335
00:28:26,854 --> 00:28:31,506
And EV drivers are more than happy to this than have clarity.

336
00:28:31,882 --> 00:28:35,662
Then we can say, OK, what hardware do you have?

337
00:28:35,662 --> 00:28:37,242
And how do we make this happen for you?

338
00:28:37,242 --> 00:28:44,882
And that's where the different types of Ranger EV and the different technological
solutions that we've come up with start to kick in.

339
00:28:44,882 --> 00:28:47,582
But it starts at an outlet.

340
00:28:47,902 --> 00:28:52,262
Do you have an outlet that EV chargers can use?

341
00:28:52,262 --> 00:28:54,182
How accessible is that outlet?

342
00:28:54,182 --> 00:28:57,662
Is it a 120 or 240 volt outlet?

343
00:28:57,942 --> 00:28:59,642
Do you provide?

344
00:28:59,956 --> 00:29:11,671
kind of the granny cable, the mobile charger, EVSE, whatever you call it, so that people
that come in and didn't know like, well, hey, here's an EVSE that plugs into the outlet,

345
00:29:11,671 --> 00:29:15,882
has a Naxx or a J1772 end, and you can use that.

346
00:29:15,882 --> 00:29:22,575
Just like they would provide a toaster or any sort of other appliance.

347
00:29:22,575 --> 00:29:29,007
Like the EVSE is just another appliance that they can offer in the garage and say, hey,
this is part...

348
00:29:29,371 --> 00:29:32,388
of the use of our stay.

349
00:29:32,388 --> 00:29:33,961
they're like, not that expensive.

350
00:29:33,961 --> 00:29:36,941
can get them on Amazon for like $100.

351
00:29:38,902 --> 00:29:40,345
And so that's what we've been coaching.

352
00:29:40,345 --> 00:29:45,718
to call out is we've been talking about level two, but you mentioned 120 volts.

353
00:29:45,718 --> 00:29:55,442
So is this a solution that even if you have just a level one currently or couple outlets
that someone could be a part of this or is does it have to be kind of a higher amperage at

354
00:29:55,442 --> 00:29:56,213
least?

355
00:29:56,937 --> 00:30:13,571
I mean, obviously as a driver, we would love everywhere to be high amperage EVSE, like
what we consider like a level two, so somewhere between six to 11 kilowatts.

356
00:30:13,571 --> 00:30:25,204
even, mean, if you think of from just the use cases that we have, like think about on your
vacation, like how many miles, other than like getting from point A to point B,

357
00:30:25,204 --> 00:30:28,855
Like how many miles do you drive intraday on your vacation?

358
00:30:28,855 --> 00:30:31,916
Like you don't want to be in the car for days and days and days.

359
00:30:32,636 --> 00:30:44,199
You're probably driving 30 to 40 miles, which, light bulb just happens to be the amount
of, of mileage you'd probably put on from a, from a 120 volt, like level one outlet

360
00:30:44,199 --> 00:30:45,179
overnight.

361
00:30:45,179 --> 00:30:49,681
So like every night you can get your intraday driving, sort of put back on your vehicle.

362
00:30:49,681 --> 00:30:51,941
Or if you're doing a weekend trip,

363
00:30:52,083 --> 00:31:00,183
to Manzanita and you're not using your car while you're there, you're just out there
enjoying the beach, walking around, like that's 48 hours worth of charge.

364
00:31:00,183 --> 00:31:10,137
And so you can get an 80 % battery, vehicle dependent, like from a level one outlet, if
you just let it sit there for a while.

365
00:31:10,526 --> 00:31:10,976
for sure.

366
00:31:10,976 --> 00:31:14,387
And I think that is a great call out vehicle dependent.

367
00:31:14,387 --> 00:31:17,448
We both actually have a model three and a model Y.

368
00:31:17,448 --> 00:31:18,498
And so it's a little bit different.

369
00:31:18,498 --> 00:31:28,050
I know a lot of friends now who are getting the bigger trucks and I will say I, we were in
a rental for a few months that didn't have EV charging.

370
00:31:28,050 --> 00:31:31,691
So we were using level one and it won.

371
00:31:31,691 --> 00:31:33,382
They are just really efficient, smaller vehicles.

372
00:31:33,382 --> 00:31:38,103
So that went a long ways, but I was shocked how much level one just worked for us.

373
00:31:38,103 --> 00:31:45,536
And I didn't even think about it, even though we do a lot of driving that as long as it
was just plugged in at level one, the car was always ready to go.

374
00:31:46,096 --> 00:31:54,340
obviously level two is ideal, but, I definitely, and especially if you like, have like
someone coming in and like a Rivian, like big three row kind of SUV.

375
00:31:54,340 --> 00:31:54,770
Yeah.

376
00:31:54,770 --> 00:31:57,021
Then it's going to be definitely a move point.

377
00:31:57,661 --> 00:32:02,373
but I, I, I think my, I guess what I'm trying to say is anything's better than nothing.

378
00:32:02,373 --> 00:32:06,065
So even if people are listening and they want to get like a level two down the road,

379
00:32:06,785 --> 00:32:12,604
It shouldn't stop you from just at least maybe being transparent that it's just an outlet,
but even starting with that can be good.

380
00:32:12,604 --> 00:32:21,647
And like you said, even if you have a really big truck or something, if it turns out
you're only driving it a little bit or not at all for like two days or something, you

381
00:32:21,647 --> 00:32:23,379
should still be pretty good.

382
00:32:23,655 --> 00:32:24,506
Yeah.

383
00:32:24,506 --> 00:32:34,133
And you know, lot of it is, I mean, there's the convenience, there's the cost, but there's
also, you know, in those extreme cases, it's that it's those miles that allow you to get

384
00:32:34,133 --> 00:32:43,281
to a more convenient fast charger location the next day or, or, or, or back to the highway
or whatever it, whatever it ends up being.

385
00:32:43,281 --> 00:32:49,685
I mean, in some cases that level one outlet, that one 20 volt outlet was a critical need
for folks.

386
00:32:49,986 --> 00:32:53,178
And I mean, I drove, I drive a Nissan Leaf.

387
00:32:53,230 --> 00:32:57,182
very efficient vehicle, very tiny battery relative to some of my EV peers.

388
00:32:57,182 --> 00:33:04,856
so level one charging is a really important amenity for me whenever I'm taking the vehicle
out of the city limits.

389
00:33:04,856 --> 00:33:14,441
Like when I drive it down to Salem to visit my in-laws, like we run the extension cord
into the garage for the day just to have that extra cushion, you know, driving back.

390
00:33:14,441 --> 00:33:21,956
Like we can make it there and back, but it's nice to have, hey, I put on 30 or 40 miles
when I was sitting there plugged in for the day.

391
00:33:21,956 --> 00:33:22,586
That's great.

392
00:33:22,586 --> 00:33:23,336
So

393
00:33:23,496 --> 00:33:27,036
So yeah, level one, you can start with any outlet you've got.

394
00:33:27,036 --> 00:33:32,276
You can get that feedback from your guests that say like, hey, this was great, but I would
have loved for it to be level two.

395
00:33:32,276 --> 00:33:41,056
And then as the homeowner then starts to hear that more and more that ABD drivers are
coming, they are plugging in, they are reimbursing them for the energy, but they are sort

396
00:33:41,056 --> 00:33:44,336
of saying like, hey, it would have been great if there was a higher power solution.

397
00:33:44,336 --> 00:33:47,336
Well, now they know what improvements to make.

398
00:33:47,336 --> 00:33:50,116
They can justify that cost.

399
00:33:50,116 --> 00:33:51,360
Cause I think that

400
00:33:51,760 --> 00:34:02,477
that's, that was the biggest barrier of entry for a lot of our early customers was, I
really want to offer EV charging, but I, I don't have an existing high amperage law, high

401
00:34:02,477 --> 00:34:05,509
voltage line to install a level two charger.

402
00:34:05,509 --> 00:34:06,629
mean, these are beach homes.

403
00:34:06,629 --> 00:34:11,593
Some of them have like very, like only a hundred amps of service for the whole home.

404
00:34:11,593 --> 00:34:16,115
So they're looking at, you know, minders to share the.

405
00:34:16,455 --> 00:34:24,598
50 amp circuit with the oven because that's the only 50 amp circuit that they have for the
whole home, which they have great products that allow them to do that too.

406
00:34:24,598 --> 00:34:29,450
so they were looking at all these creative solutions.

407
00:34:29,450 --> 00:34:42,986
But again, that's why there's so many different technologies out there to, that are trying
to solve these various use cases and trying to open up EV access, for homeowners and

408
00:34:42,986 --> 00:34:45,007
hospitality providers that

409
00:34:45,007 --> 00:34:53,564
That's why we went to the, this honor system was just like, okay, there's the tapestry of
different technologies that are trying to solve this is so high.

410
00:34:53,564 --> 00:34:56,036
You've got stuff in the breaker box, stuff at the plug.

411
00:34:56,036 --> 00:34:58,738
You've got dongles that can plug into plugs.

412
00:34:59,739 --> 00:35:04,203
and so we just bypass all of that and just say, set up whatever solution works for you.

413
00:35:04,203 --> 00:35:07,745
That again, allows you to put electrons into the battery.

414
00:35:07,866 --> 00:35:11,989
Then let us come in and start to build the social norm around the transaction.

415
00:35:11,989 --> 00:35:14,681
They don't have to be highly integrated to start.

416
00:35:15,400 --> 00:35:25,160
But then that becomes another gateway into like our managed charging solution, our Ranger
EV, we're calling it a plus, where we actually can install an EVSE that we can

417
00:35:25,160 --> 00:35:27,480
communicate, that we can commuter.

418
00:35:27,480 --> 00:35:35,820
And then that provides sort of like the premier DC fast charging like experience in your
garage.

419
00:35:35,820 --> 00:35:38,000
Not speed, but experience.

420
00:35:38,253 --> 00:35:39,093
Right.

421
00:35:39,553 --> 00:35:49,127
Now, one of the things we've talked about so far is kind of for like Airbnb's or rentals
is your team looking at doing like, let's say it was a hotel complex and they said, well,

422
00:35:49,127 --> 00:35:53,238
we've got like five or six and it's kind of in a remote area, but we'd be open to doing
this.

423
00:35:53,238 --> 00:36:03,031
Is that something your team's open to, or is that, right now trying to just focus on the
kind of smaller one-off one mom and pop or kind of boutique Airbnb's.

424
00:36:03,495 --> 00:36:13,955
Yeah, I mean, we've been having discussions with various sort of hotel property owners and
honestly, they have some of the same concerns around, you know, around like capital costs

425
00:36:13,955 --> 00:36:17,335
and things like that, that a homeowner would have.

426
00:36:17,455 --> 00:36:28,755
But I mean, to answer your question directly, like absolutely, if there was a hotel in
Oregon that was thinking about doing this and wanted to have like, I know, a managed

427
00:36:28,755 --> 00:36:32,705
charging as a service provider like Ranger ED, kind of help them and be a partner.

428
00:36:32,705 --> 00:36:38,568
in delivering sort of a top notch charging experience at their property, then absolutely.

429
00:36:38,568 --> 00:36:51,903
We were actually just talking about this last night at an event, Ranger EV was speaking
with the Oregon EV Association, OEVA, and someone asked about that exact question.

430
00:36:51,903 --> 00:36:55,685
really, hotels are interesting because they kind of fall into two camps right now.

431
00:36:55,685 --> 00:36:58,446
They fall into the, it's just free.

432
00:36:58,788 --> 00:37:02,020
like we've installed it and it's free because we got some great grant from the city.

433
00:37:02,020 --> 00:37:09,024
And so like the, the energy costs is sort of negligible compared to, to, to how many
people are using it.

434
00:37:09,024 --> 00:37:12,886
Or they've got the, we don't actually manage the charger.

435
00:37:12,886 --> 00:37:15,277
The charger is managed by a third party CPO.

436
00:37:15,277 --> 00:37:16,278
It's not ours.

437
00:37:16,278 --> 00:37:22,891
And so if you're having issues with that, you can call, can call, you know, someone else
and, and good luck with that.

438
00:37:23,612 --> 00:37:26,813
both, both have their obvious pros and cons.

439
00:37:27,846 --> 00:37:40,855
And think we're sort of waiting for the market to develop in sort of the third option,
which is these hospitality providers that wanna have a managed amenity that they sort of,

440
00:37:40,855 --> 00:37:47,539
control, but they still want a partner to help manage the technology around that.

441
00:37:47,539 --> 00:37:49,321
Yeah, the implementation.

442
00:37:49,321 --> 00:37:53,864
And we'll get there with EV charging.

443
00:37:53,864 --> 00:37:57,338
think we're we're kind of seeing that transition where we've got these

444
00:37:57,338 --> 00:38:11,109
these couple of different models and then as the as sort of the marketplace matures and
EVs become more ubiquitous and the demand increases for those places, then, you know,

445
00:38:11,109 --> 00:38:20,857
we'll be there to show these places that there is a new model that Ranger EV sort of
represents and that they can take advantage of that.

446
00:38:22,058 --> 00:38:23,289
But yeah, hotels are interesting.

447
00:38:23,289 --> 00:38:25,060
You know, I was down in Newport,

448
00:38:25,621 --> 00:38:36,448
you know, like hey when someone pulls up in a Tesla like what do you tell them and the
answer was like Go to go to Walmart Like up the street, that's that's the answer, you

449
00:38:36,448 --> 00:38:49,406
know, and You know as EV drivers You know, we can kind of vote like just like anything we
can kind of sort of vote with our pocketbooks too and so You know if that's the answer and

450
00:38:49,406 --> 00:38:51,017
you're unhappy with that answer.

451
00:38:51,017 --> 00:38:52,117
We also

452
00:38:52,385 --> 00:39:01,353
say like, well, we should tell folks that that's not a great answer or let let hotels know
like, hey, yeah, I'm fine on Walmart, but like, it would be amazing if you guys installed

453
00:39:01,353 --> 00:39:06,817
this so that I can do this next year, I'd rather pay you than the CPO that's that's out
there.

454
00:39:07,419 --> 00:39:08,349
So we'll get there.

455
00:39:08,349 --> 00:39:11,602
They just you know, they haven't they haven't they haven't caught on yet.

456
00:39:12,163 --> 00:39:15,075
Some of them have some of them we've talked to some we've talked to some

457
00:39:16,921 --> 00:39:22,701
I was just going to say, I mean, that's how I choose a lot of the hotels I stay at now is
that amenity.

458
00:39:22,701 --> 00:39:32,201
And, uh, there are a lot of resorts now that, uh, even when we say resorts that that can,
I mean, as silly as it sounds, that is kind of just like almost a deciding factor.

459
00:39:32,201 --> 00:39:36,337
Cause it's just one less thing you have to think about or worry about when you're on
vacation.

460
00:39:38,463 --> 00:39:52,188
Yeah, it's a very interesting sort of issue and actually, no, I'm just gonna stop because
that's not really a fruitful line of inquiry.

461
00:39:52,188 --> 00:39:54,099
We'll edit.

462
00:39:55,275 --> 00:39:56,947
Okay, no worries.

463
00:39:56,947 --> 00:40:03,282
Now, we've talked a little bit about where things are with Ranger.

464
00:40:03,282 --> 00:40:07,546
Can you share a little bit more about like the future where you guys are taking this or
maybe what you're most excited?

465
00:40:07,546 --> 00:40:12,320
I know you've kind of already had the distinction between kind of the Ranger and the
Ranger Plus.

466
00:40:12,320 --> 00:40:18,685
Are there additional features you're looking to add kind of that Ranger Plus side of stuff
that maybe you can share for people to think about?

467
00:40:18,818 --> 00:40:29,878
Yeah, I mean, we're experimenting with a bunch of different solutions to make it easier
for hosts to meet us where they are.

468
00:40:29,878 --> 00:40:39,757
so that's probably one of the places that I'm most excited about are just, I mentioned
like plugs and dongles and different things at the breaker, at the plug.

469
00:40:39,757 --> 00:40:45,462
Like there's so many different areas to explore and we're poking at which of those
deserve.

470
00:40:45,468 --> 00:40:54,933
to be commercialized within our product that really make it easy for folks to offer these
different charging programs as a part of their rental.

471
00:40:55,273 --> 00:41:05,679
But probably the most, the thing that I'm most excited about, Chase, is this is gonna be
like the first big summer season where Ranger EV has a bunch of Ranger stations on our

472
00:41:05,679 --> 00:41:14,564
network, where we really get to prove out that this grand social experiment that is Ranger
EV is working.

473
00:41:15,344 --> 00:41:20,839
And so that's really what I'm most excited about is starting to hear travelers going, it
was amazing.

474
00:41:20,839 --> 00:41:24,608
They had this Ranger EV station there and it was great.

475
00:41:24,608 --> 00:41:25,553
It worked great.

476
00:41:25,553 --> 00:41:33,649
And I had a full battery when I drove back from Manzanita or, I was wondering like whether
I could plug in, but I looked on the plug and there was this little QR code and I learned

477
00:41:33,649 --> 00:41:35,841
about the host and I learned about what rate they're charging.

478
00:41:35,841 --> 00:41:38,343
And so just made it.

479
00:41:38,529 --> 00:41:41,480
you know, seamless for me to have that experience.

480
00:41:41,480 --> 00:41:49,322
And as a traveler, just those warm fuzzies of knowing like that piece of anxiety, least
for a day is like totally at peace.

481
00:41:49,322 --> 00:41:56,234
And then, you know, driving that value for our hosts where like, hey, I'm totally going to
go back and book that place.

482
00:41:56,234 --> 00:42:04,006
And we know, I mean, we've done surveys and things for folks that if they have good
experience with charging infrastructure, they're going to remember that they're going to

483
00:42:04,006 --> 00:42:06,707
go back like, this was easy.

484
00:42:07,233 --> 00:42:12,407
It was fairly priced and it was a great amenity for me to use while I was traveling.

485
00:42:12,407 --> 00:42:13,878
Like you're going to go back there.

486
00:42:13,878 --> 00:42:19,102
I mean, just as simple as like having like, hey, this gas station always has clean
bathrooms.

487
00:42:19,102 --> 00:42:20,754
And so you always stop there.

488
00:42:20,754 --> 00:42:23,395
Like it's the same, same thing.

489
00:42:24,076 --> 00:42:33,043
And so that's what I'm most excited about is just to start to hear those customer
testimonials on the, on the guest and the host side that, the experiment's working.

490
00:42:34,551 --> 00:42:37,383
Yeah, that's, I guess I always just find those fascinating.

491
00:42:37,383 --> 00:42:48,671
Have there been any, insights already just kind of from the customer feedback that have
kind of led to iteration or what the team's kind of thinking of for, improvement or maybe

492
00:42:48,671 --> 00:42:51,743
even just, trends that you hadn't expected to find.

493
00:42:51,991 --> 00:43:05,540
Yeah, mean, well, one of the early pieces of feedback that we got was to make it as easy
as possible for someone to try it out as a driver before sort of having to commit to

494
00:43:05,540 --> 00:43:07,401
installing an app and having a log in.

495
00:43:07,401 --> 00:43:13,665
So we knew that very early on, which is why we went with a web app and not a like an
application you had to download onto your phone.

496
00:43:13,665 --> 00:43:15,396
It's like no one wants to deal with that.

497
00:43:15,396 --> 00:43:21,820
So you scan ranger, EV dot app on the QR code and it just loads it in the browser.

498
00:43:21,922 --> 00:43:26,442
And so already it's an easy experience for folks.

499
00:43:26,442 --> 00:43:30,322
They're not like sent to their app store to download something.

500
00:43:31,122 --> 00:43:40,842
But we had to make it even easier because at that point we were still wanting to track the
guest and we said, oh, we'll just have them log in, add a payment method, attach it to

501
00:43:40,842 --> 00:43:45,462
their account so that subsequent transactions will be super easy.

502
00:43:45,462 --> 00:43:48,422
But what we heard is, hey, I don't even want to create an account.

503
00:43:48,422 --> 00:43:51,350
Like, I just want to give this person $5

504
00:43:51,350 --> 00:43:52,850
because I'm staying with them one time.

505
00:43:52,850 --> 00:43:58,492
Or I just want to plug in at this ranger station this one time because I don't know when
I'm going to be back.

506
00:43:58,492 --> 00:43:59,932
So don't make me create an account.

507
00:43:59,932 --> 00:44:03,983
So that was like one of the first things that we did was like we had to build guest
checkout.

508
00:44:03,983 --> 00:44:05,254
We hadn't built that.

509
00:44:05,254 --> 00:44:13,036
So me and one of my co-founders, Brandon, we sat down and for like a couple of weeks we
just worked on guest checkout.

510
00:44:13,036 --> 00:44:13,956
We launched that.

511
00:44:13,956 --> 00:44:15,447
And then it was like, great.

512
00:44:15,447 --> 00:44:15,767
Yep.

513
00:44:15,767 --> 00:44:18,257
This is even more seamless than it was before.

514
00:44:18,257 --> 00:44:20,579
That's probably a good example of just where we've

515
00:44:20,579 --> 00:44:28,698
heard that customer feedback and because we're the small nimble team are able to, I mean,
was like, we heard the feedback and it like a couple of weeks later, like we had the

516
00:44:28,698 --> 00:44:29,979
prototype for guest checkout done.

517
00:44:29,979 --> 00:44:34,739
And in software this day and age, like that's how long it should take.

518
00:44:34,739 --> 00:44:35,999
It's kind of crazy.

519
00:44:35,999 --> 00:44:47,679
know, we've been dabbling with like AI enabled software development and it's crazy now how
fast, like I've been in the software business for 20 years and it's just crazy now how

520
00:44:47,679 --> 00:44:49,259
fast you can.

521
00:44:49,502 --> 00:44:51,403
at least develop an MVP.

522
00:44:51,403 --> 00:45:01,276
Like I won't say that, you know, you should be launching like crazy bulletproof high
enterprise software into, you know, in two weeks, but like, yeah, the startup world is

523
00:45:01,276 --> 00:45:13,010
really upended by these small nimble teams like Ranger EV that can use, you know, past
skills and, you know, current technology to build something really quickly.

524
00:45:13,010 --> 00:45:14,910
And that's what we've done with Ranger EV.

525
00:45:16,065 --> 00:45:16,876
No, it's really cool.

526
00:45:16,876 --> 00:45:22,713
I'm, kind of curious, I guess, for looking at where your team has come.

527
00:45:22,713 --> 00:45:27,645
Are there any other kind of insights or pivots kind of like that one that you've had
already?

528
00:45:27,645 --> 00:45:30,411
Because how long has Ranger been around now?

529
00:45:31,274 --> 00:45:40,918
Ranger, I would say our first deployments were in September of last year where we started
our pilots.

530
00:45:40,918 --> 00:45:46,001
And so it's really still fairly young, fairly new.

531
00:45:46,001 --> 00:45:50,522
so, like I said, this is gonna be sort of like the first full summer season where those
pilots are gonna be there.

532
00:45:50,522 --> 00:45:58,939
mean, winter in Manzanita is still lovely for a certain type of person, but we're really
excited to see the...

533
00:45:58,939 --> 00:46:02,920
diehard Oregonian, you go to the Oregon coast in the winter.

534
00:46:03,199 --> 00:46:04,759
that's when I go.

535
00:46:06,301 --> 00:46:15,466
But yeah, so I think we're both excited to see sort of the summer travel season and how
folks react to our solution as a part of that.

536
00:46:17,367 --> 00:46:25,551
yeah, as far as pivots, mean, the honor system, moving to the honor system was another big
pivot that Ranger EV went through.

537
00:46:26,412 --> 00:46:29,794
around the fall winter time because you we had the first successful pilots.

538
00:46:29,794 --> 00:46:38,078
They were really excited with the hardware, but you know, working with the property
management company in Manzanita, their homeowners were like, this is great, but like,

539
00:46:38,078 --> 00:46:39,209
don't want to install a charger.

540
00:46:39,209 --> 00:46:44,402
not gonna install a charger in January, but I really still want to get started.

541
00:46:44,502 --> 00:46:55,878
And so that's when we developed the thing that is Ranger EV today, which is this, you
know, the guest initiated payment system, which again was this, know, heard the feedback.

542
00:46:56,096 --> 00:47:11,491
strategize about what was the best way to deliver that experience that that That was still
in line with with what we developed like with a metered controlled EVSE charger like we

543
00:47:11,491 --> 00:47:19,599
had that and so now it's how do you introduce something right next to that that doesn't
you know that doesn't diminish what we've already built and use it utilizes the you know

544
00:47:19,599 --> 00:47:21,514
all the app that we've already created but

545
00:47:21,514 --> 00:47:28,307
How can we create this new swim lane that enables all of these other experiences and all
this other hardware to become part of the network?

546
00:47:28,407 --> 00:47:39,752
So I'd say that was one successful pivot that Ranger EV went through and really opened us
up to be set up for this summer to have a much, much wider experiment with the types of

547
00:47:39,752 --> 00:47:46,115
hosts that we bring in and the type of guests that we're able to interact with and the
type of experiences that we're able to have with folks.

548
00:47:46,155 --> 00:47:47,716
So excited to see.

549
00:47:47,809 --> 00:47:50,190
how that pans out, but it's still very early days.

550
00:47:50,190 --> 00:47:59,253
Like we haven't seen, you know, what the next pivot is, but it'll be exciting once we
start getting that feedback.

551
00:47:59,253 --> 00:48:07,837
And then, like I said, just nimbly try something new, try a new experiment, try to go
after that.

552
00:48:07,837 --> 00:48:13,539
I think we know that the core of what we're trying to do, just like the mission doesn't
change.

553
00:48:13,539 --> 00:48:15,800
It's like, how do you just make this easier for folks?

554
00:48:15,800 --> 00:48:16,552
It's just...

555
00:48:16,552 --> 00:48:20,996
continuing to tweak the model of how we deliver against that mission.

556
00:48:23,039 --> 00:48:30,835
And, no, I think that's such an important mission and still such a much needed part in the
electric vehicle space.

557
00:48:30,835 --> 00:48:32,195
I'm kind of curious.

558
00:48:32,476 --> 00:48:35,297
I'm sure obviously the existing.

559
00:48:35,418 --> 00:48:41,302
EV charging experience was some of the reason that your team founded this, but I guess I
haven't actually heard.

560
00:48:41,442 --> 00:48:42,783
How did your team come together?

561
00:48:42,783 --> 00:48:49,738
Like, and what was like kind of the, I guess call that you three kind of came together and
said, this needs to be solved.

562
00:48:49,738 --> 00:48:51,239
And this is how we're going to do it.

563
00:48:52,032 --> 00:48:57,812
Well, I met Brian at a startup event here in Portland.

564
00:48:57,812 --> 00:49:04,252
It was actually the last kind of formal event from an organization called the Portland
Incubator Experiment.

565
00:49:05,712 --> 00:49:14,192
They had sort of the last cohort that went through that, their sort of graduation event at
the Red Event Center.

566
00:49:14,492 --> 00:49:19,872
I was there with another company that I was working for at the time.

567
00:49:19,878 --> 00:49:29,275
and met Brian and Brian was showing off sort of this prototype that he built, which was a
version of Ranger EV that we would still love to build at some point.

568
00:49:29,536 --> 00:49:40,114
But it was sort of a, a, a, a Jerry rigged charging apparatus specifically for like RV
parks.

569
00:49:40,114 --> 00:49:44,997
was like making the, the pylons in the ground a little bit smarter.

570
00:49:45,031 --> 00:49:52,957
And Brian had come up with this really interesting piece of hardware with some other
partners at the time that allowed RV park owners to do that.

571
00:49:53,037 --> 00:49:59,972
But then he started to describe some of the things that that piece of hardware needed to
be successful.

572
00:49:59,972 --> 00:50:09,889
And I had just left another company where we did sort of a hardware enabled SaaS solution
and had seen all of the problems that he had.

573
00:50:09,889 --> 00:50:10,672
Yeah.

574
00:50:11,673 --> 00:50:17,067
And I was, you know, low volume manufacturing and cellular connectivity and all this
stuff.

575
00:50:17,067 --> 00:50:21,921
I went, my gosh, Brian, love, I love the solution.

576
00:50:21,921 --> 00:50:25,553
Love, love the angle, love, love the problem.

577
00:50:25,553 --> 00:50:28,936
But, but this, this, this hardware thing is scary.

578
00:50:28,936 --> 00:50:32,899
Like, let me just talk to you just a little bit about this hardware thing.

579
00:50:32,899 --> 00:50:34,800
And I mean, and Brian's like an awesome guy.

580
00:50:34,800 --> 00:50:36,722
And so it was just very easy to like chat with them.

581
00:50:36,722 --> 00:50:37,962
And so we were,

582
00:50:39,465 --> 00:50:43,596
we would just sit down and chat and be like, well, what do want this to look like?

583
00:50:43,596 --> 00:50:44,646
And what could this do?

584
00:50:44,646 --> 00:50:47,207
And could we do this without hardware?

585
00:50:47,207 --> 00:50:48,898
Could we just do it with software?

586
00:50:48,898 --> 00:50:57,880
Because we can move so much faster and not have to do this crazy long hardware development
cycle that competitors are already sort of very, very deep in.

587
00:50:57,880 --> 00:51:03,822
And we just started chatting about, well, what are the different experiences that we want
to enable?

588
00:51:03,822 --> 00:51:05,182
And how do we do that?

589
00:51:05,182 --> 00:51:08,893
And that was kind of where the like, and Brian had like a

590
00:51:08,893 --> 00:51:15,547
very long history in the EV world, like renting out EVs and during like test drives with
his Rivian and stuff.

591
00:51:15,547 --> 00:51:21,391
And so he'd seen all of these different business models and things around the EV space.

592
00:51:21,591 --> 00:51:26,584
So he'd already looked around a bunch of corners, but we said, hey, we really want to
enable these trips.

593
00:51:26,584 --> 00:51:32,658
But even when he was renting out his EV, like the number one question was, well, then
where do I charge this thing when I get to where I'm going?

594
00:51:32,658 --> 00:51:34,279
So he had that core insight.

595
00:51:34,279 --> 00:51:38,672
That became sort of the nugget that we built Ranger EV around.

596
00:51:38,672 --> 00:51:43,685
And then we realized we needed a kind of a third leg of the stool.

597
00:51:43,685 --> 00:51:54,141
And that's why when we went out and kind of did a little bit of an open search in the
Pacific Northwest, we really wanted our third co-founder to be somewhere that was located

598
00:51:54,141 --> 00:51:59,574
here in Oregon and interviewed a lot of really strong candidates.

599
00:51:59,574 --> 00:52:04,897
But Brandon Gallagher, who's our third co-founder, he lives out in Bend, Oregon.

600
00:52:06,780 --> 00:52:13,476
really brought, I would say, whole, I mean, a complimentary, but really separate set of
skills.

601
00:52:13,476 --> 00:52:25,795
I mean, his background, you know, he's done banking apps, he's done food ordering apps,
like, so when you looked at what he was, had worked on as, an engineer, nothing in the EV

602
00:52:25,795 --> 00:52:33,071
space, but like, when you think of these transactions as like Venmo-esque transactions,
we're like, wow, it starts to look a lot like a fintech company.

603
00:52:33,071 --> 00:52:36,534
And when you look at like trying to get people to buy,

604
00:52:36,922 --> 00:52:40,154
or to rent a night at these vacation homes and have these charge-walls.

605
00:52:40,154 --> 00:52:49,088
It starts to look a lot like a food ordering experience or discoverability when it comes
to restaurants.

606
00:52:49,182 --> 00:52:52,270
It was very easy to go, like, okay, we're building this.

607
00:52:52,270 --> 00:52:55,032
And he'd be like, yep, know exactly how to architect that.

608
00:52:55,032 --> 00:53:05,957
so Brandon came on right around the time we were building out the original MVP for Ranger
and really helped, I'd say, from a technology perspective.

609
00:53:05,969 --> 00:53:08,470
really bend the curve for us as a team.

610
00:53:08,550 --> 00:53:16,853
And then once we had that, you know, the core three people, you know, that's when we've
been able to really like increase the velocity of the number of experiments that we're

611
00:53:16,853 --> 00:53:27,048
working on, allow a little bit more specialization because, know, Brian as the CEO can be
out selling and evangelizing and marketing the solution, meeting with hosts, meeting with

612
00:53:27,048 --> 00:53:28,038
guests.

613
00:53:28,618 --> 00:53:29,899
I'm running operations.

614
00:53:29,899 --> 00:53:35,165
So, you know, as hosts get set up and they need stickers and like talking to different,
you know,

615
00:53:35,165 --> 00:53:37,765
hardware vendors and software vendors and things like that.

616
00:53:37,765 --> 00:53:46,125
That's in my wheelhouse and Brandon sort of running the technology stack and making sure
like you get an email when you're supposed to and all that good stuff.

617
00:53:46,425 --> 00:53:53,605
We're really, I would say a very complimentary team and both Brandon and Brian are just
nice guys to work with.

618
00:53:53,605 --> 00:54:04,605
So, and, you know, we've, mean, I should also pause and say we also, you know, have a
really great set of outside of the founding team, really awesome people.

619
00:54:04,605 --> 00:54:17,445
Lydia and Lisa who are, you know, help us with a lot of the the championing of the
solution, marketing of the solution are out there traveling, meeting people on the Oregon

620
00:54:17,445 --> 00:54:19,265
coast and all throughout Oregon.

621
00:54:19,265 --> 00:54:25,285
So the the Ranger EV team goes sort of beyond just the three founders and we are sort of
building that up.

622
00:54:25,285 --> 00:54:31,625
Brian's out recruiting a fabulous team of advisors for us as we go into the summer as
well.

623
00:54:31,625 --> 00:54:32,254
So

624
00:54:32,254 --> 00:54:35,354
I'd say the Ranger EV team is growing.

625
00:54:35,994 --> 00:54:44,314
Yeah, it's just fun to interact with all of the folks that are drawn to what we're trying
to do with Ranger EV.

626
00:54:45,229 --> 00:54:45,419
Yeah.

627
00:54:45,419 --> 00:54:54,493
And I think that that's, mean, that's great to hear first, but one, guess, since we're
kind of coming up on time, one of the things I meant to ask earlier, and you kind of

628
00:54:54,493 --> 00:55:04,537
alluded to was how this, in the earlier version was like working with RV campsites because
there's been kind of a pushback where a lot of people would charge their EVs at RV

629
00:55:04,537 --> 00:55:05,177
campsites.

630
00:55:05,177 --> 00:55:08,458
And then sometimes breakers would get flipped and all this stuff.

631
00:55:09,599 --> 00:55:14,881
so I'm kind of curious if that is also on the roadmap or how your team is kind of looking
at that or.

632
00:55:14,905 --> 00:55:22,556
too soon to kind of say around the campsite, just because that is something that
definitely does seem to be needed given some of the pushback that you're now seeing from

633
00:55:22,556 --> 00:55:24,113
some of those sites.

634
00:55:24,113 --> 00:55:36,770
Yeah, mean, parks in general have always been a very interesting market for us because
they've already got infrastructure in the ground.

635
00:55:36,770 --> 00:55:42,673
mean, talk about like, I mean, they've got 50 amp hookups at every one of these sites.

636
00:55:42,673 --> 00:55:51,308
I mean, some of the larger, you even if you look at the state campground, they've got, you
know, hundreds of electrified sites that in theory are EV ready.

637
00:55:51,308 --> 00:55:53,168
But like you bring up, Chase, there's

638
00:55:53,168 --> 00:56:02,636
there's a lot of concern around how that infrastructure adapts to EV charging.

639
00:56:02,636 --> 00:56:08,081
And I think there's some of the concerns are very valid.

640
00:56:08,081 --> 00:56:10,973
Some of them are myths, some of them, I mean, they're not myths.

641
00:56:10,973 --> 00:56:16,428
mean, I think it's just, all of this stuff is like your experience will vary.

642
00:56:16,428 --> 00:56:21,171
mean, like my little tiny Nissan Leaf is probably not gonna trip any breakers.

643
00:56:21,487 --> 00:56:34,024
but someone else's vehicle might or I mean, a lot of it comes down to the fact that that
EV charging is it just a different load that these RV parks haven't seen before.

644
00:56:34,024 --> 00:56:39,707
So we've talked to EV park owners and we talked to electricians of like, why is this, why
is this a problem?

645
00:56:39,707 --> 00:56:51,042
And it's, it's, it's really like when you go in and you take your EV and you plug in that
50 amp hookup, you're pulling 50 amps and you're not stopping until

646
00:56:51,042 --> 00:56:51,737
Right.

647
00:56:51,737 --> 00:56:53,107
until you're done.

648
00:56:53,188 --> 00:57:05,503
Whereas even like a 50 foot RV that's plugging into that, they might spike to 40 amps or
50 amps kicking everything on or like when everything's booting up or they're charging

649
00:57:05,503 --> 00:57:09,315
their house batteries, but very quickly they're off of that peak load.

650
00:57:09,315 --> 00:57:15,958
So, RV parks that have been built out of the infrastructure at RV parks has been built out
over decades can go, well great.

651
00:57:15,958 --> 00:57:18,777
we can daisy chain.

652
00:57:18,777 --> 00:57:26,029
these six sites onto this one circuit and because everyone's not plugging in exactly at
that time.

653
00:57:26,029 --> 00:57:37,953
And I think again around social norms, it's this idea that like, I brought this RV, this
RV is mine, I plugged in, this is my power.

654
00:57:37,953 --> 00:57:47,020
If suddenly the power goes off in my RV because four sites down, someone plugged in their
EV, there's just sort of that natural like.

655
00:57:47,020 --> 00:57:59,548
negative reaction that comes from that and RV park owners like they know which customer
they have to serve and that's the RV park the RV owner so it's totally natural that for

656
00:57:59,548 --> 00:58:10,896
them to be sort of defensive against EVs and and and know that like I mean they just they
need technology or I would say not even technology like they they need a way to make sure

657
00:58:10,896 --> 00:58:16,139
that they're preserving the experience for their existing guests so

658
00:58:16,451 --> 00:58:29,359
I would say Ranger EV is always kind of on the lookout for software solutions, hardware
solutions, and social solutions that are going to enable them to do that.

659
00:58:30,200 --> 00:58:32,381
So we are always talking to RV owners.

660
00:58:32,381 --> 00:58:41,527
I don't have anything as far as like product stuff that we're going to be launching for
them to talk about, but it's a very interesting area,

661
00:58:42,253 --> 00:58:43,093
yeah, for sure.

662
00:58:43,093 --> 00:58:43,253
No.

663
00:58:43,253 --> 00:58:44,793
And I appreciate that transparency.

664
00:58:44,793 --> 00:58:47,933
I totally understand that there's, there's a lot around that.

665
00:58:47,933 --> 00:58:48,833
So that, that makes sense.

666
00:58:48,833 --> 00:58:51,313
And I appreciate you kind of just going into that for a little bit though.

667
00:58:51,333 --> 00:58:54,113
But, uh, Brian, I just want to say thank you for coming on today.

668
00:58:54,113 --> 00:59:04,813
I know we covered a lot of ground, but for those who are curious to kind of either install
one or find locations for a ranger stations and a ranger EV, what's the best way for them

669
00:59:04,813 --> 00:59:05,559
to kind of.

670
00:59:05,559 --> 00:59:08,811
either connect with you or learn more about the services.

671
00:59:09,219 --> 00:59:16,741
The best way is going to be to go to rangerev.co and check us out.

672
00:59:16,741 --> 00:59:20,402
We've got our site there that explains what is Ranger EV.

673
00:59:20,402 --> 00:59:25,203
It's got a link to the web app if they want to sign up in front of a trip and see.

674
00:59:25,543 --> 00:59:37,786
It's got links to some of our featured ranger stations so they can see places where Ranger
EV has already been installed and conveniently booked a night stay in some of them.

675
00:59:39,384 --> 00:59:45,223
And then yeah, for hosts, it does describe sort of what the product is, how to get started
as a host.

676
00:59:45,405 --> 00:59:47,949
And then as always, it's got our contact information.

677
00:59:47,949 --> 00:59:53,408
So it's very easy to get in touch with Brian, Brandon, or myself via the website.

678
00:59:55,767 --> 00:59:56,057
Great.

679
00:59:56,057 --> 00:59:57,690
Thank you so much for coming on today, Brian.

680
00:59:57,690 --> 01:00:01,476
We'll have to have you and the rest of the Ranger EV crew on again soon.

681
01:00:01,476 --> 01:00:04,149
until next time, thank you so much, Brian.

682
01:00:04,494 --> 01:00:05,285
Thanks, Chase.

683
01:00:05,285 --> 01:00:06,113
Great speaking with you.