Hard to Market

From organic interviews to dynamic conversations, discover which style resonates with you and captures your listeners. Plus, get tips on creating punchy mini-episodes that engage and inform!

Key Points
• Interview style podcasts reign
• Preparation is vital for interviews
• Conversational podcasts feel organic
• Solo mini-episodes for quick info
• Intentionality in content planning

Best Quotes
00:05 - 00:13 • "For most folks, though, the interview style works best and what that really means is sitting down with your guest and conducting an interview."
00:16 - 00:25 • "Some folks will do a long and rigorous preparation before their interview to determine background and history and experience."
01:20 - 01:33 • "The other kind of model, which is where a lot of folks really enjoy, is the conversational model where you start with a vague topic in mind and see where the conversation goes."
01:57 - 02:13 • "Those are, are good for quick hits of something you wanna talk about to help maybe reduce the likelihood that you're gonna have a bunch of q and a or to send out as a teaser."
02:26 - 02:36 • "That takes a lot of time to answer, but doesn't necessarily change from person to person very much so it's less consultative and more environmental."
02:40 - 02:45 • "You'll find that they lend themselves to a certain type of structure where, you know, you have three points, you say your piece and you get going."
03:08 - 03:16 • "So when you structure your content though, the most important thing to do is be intentional and understand what your objectives are."

Connect with our host, Brian Mattocks:

What is Hard to Market?

On Hard to Market, we discuss the challenges marketing nuanced products and services in the B2B space. Guests include marketing leaders in diverse industries that have products or services that are tricky to sell. Expect to hear success and horror stories from the marketing front-lines on the very next episode of Hard to Market.