The Varosity AI GTM Report

Day one of enforcement: the EU AI Act's Article 50 transparency rules are live, and the disclosure obligation lands on whoever publishes AI content — not the model. Plus HubSpot Contact Discovery goes live, Microsoft's full-duplex MAI-Realtime voice model, Meta hands the ad account to AI agents, and Moonshot gives builders 28 days to migrate off Kimi k2.5.

Show Notes

Today's read on where AI meets go-to-market. Day one of real enforcement: the EU AI Act's Article 50 transparency rules are now live and enforceable, and the obligation to disclose and mark AI-generated content lands on the brand that publishes it — not the model that made it. Jack King covers the five stories that mattered today for revenue and GTM teams: enforceable AI disclosure in Europe, HubSpot flipping on Contact Discovery, Microsoft's full-duplex MAI-Realtime voice model, Meta handing the ad account to AI agents, and Moonshot giving builders 28 days to migrate off Kimi k2.5.

  • EU AI Act Article 50 is enforceable — as of August 2, chatbot disclosure and machine-readable marking of synthetic media are law, with fines up to €15M or 3% of global turnover; fresh legal guidance landed today. Cooley · European Commission
  • HubSpot Contact Discovery goes live tomorrow — automatic contact enrichment from aggregated professional signals, with data-use clarifications and admin opt-out controls. Martech Notes
  • Microsoft previews MAI-Realtime — its first native full-duplex voice model that listens and speaks at once, runs tools and web search, across 17 languages. CryptoBriefing · TestingCatalog
  • Meta opens the ad account to AI agents — 29 Marketing API tools exposed to agents, a developer-tools MCP server, and Advantage+ auto-generating video dubs, music, and persona-based creative. Agentic advertising playbook
  • Moonshot sunsets Kimi k2.5 — kimi-k2.5 and all moonshot-v1 strings retire August 31, leaving 28 days to migrate. Daily AI News

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What is The Varosity AI GTM Report?

Your daily ten-minute read on where AI meets go-to-market. Host Jack King breaks down the day's breaking AI news for sales, marketing, and revenue teams — generative video, voice and music models, AI agents, and the tooling that's reshaping how companies sell. Sponsored by Varosity.ai.