“Use less stuff”: embodied carbon, value chains and the potential for change in the Declaration de Chaillot. With Lloyd Alter (Carbon Upfront), Kelly Alvarez Doran (Ha/f Climate Design), and Will Arnold (The Institution of Structural Engineers)

Lloyd has been in Paris. He came back very enthused and excited by his experience there and wanted to communicate why to our listeners.

“In the face of the climate emergency, a swift transition of the buildings sector is a direct requirement to achieve the goals set by the Paris Agreement”.

Approximately, 1,400 people from 70 countries gathered in Paris for the Buildings and Climate Global Forum and the Declaration de Chaillot was the result

Lloyd Alter, Will Arnold, and Kelly Alvarez Doran were there. The question is, what does this declaration mean? Will it actually have a real impact on the way we build, or is it just another bit of paper that will be quickly forgotten?

This feels like a very positive sign because it’s pulling together the usually loose strands of how we appreciate the built environment and what needs to be done to make it work better for everyone in it, as well as the environment around us.


Notes from the show

• Lloyd Alter on LinkedIn
• Kelly Alvarez Doran on LinkedIn
• Will Arnold on LinkedIn
• The UNEP page on the Declaration de Chaillot
• The Institution of Structural Engineers web page
• The Buildings and Climate Global Forum web page

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.

• Follow us on the Zero Ambitions LinkedIn page
• Jeff, Alex, and Dan about websites, branding, and communications - [e-mail]; Everything is User Experience
• Subscribe and advertise with Passive House Plus (UK edition here too)
• Check Lloyd's Substack: Carbon Upfront
• Join ACAN
• Join the AECB 
• Join the IGBC
• Check out Her Own Space, the renovation and retrofit platform for women (but not in a patronizing way)

**END OF SELF-PROMOTING CALLS TO ACTION**

What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners.

The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible.

As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight.

If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group.

If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause.

Book a ‘ZAP Defensibility Audit’, but brace yourself
- Uncover value and opportunities that you may 
not have recognised
- Find out if your sustainability claims are defensible
- Find out if your claims are too meek
- Change the conversation from price to value