Rebuilding the CTV Ad Server: Momentiv's Sandro Catanzaro

Momentiv co-founder Sandro Catanzaro on rebuilding the CTV ad server from scratch, and why AI made a long-unfundable idea buildable. Sandro, previously a co-founder of DataXu with stints at Roku, Pathmatics and The Trade Desk, joins Corey Ferengul and Joe Zawadzki to discuss the 18-hour prototype that started the company, why development is no longer the bottleneck, and how running two ad servers in parallel removes the migration risk that has protected incumbents for years. Also covered: identity and forecasting native to the ad server, agentic buying without publisher data leakage, scene-level contextual targeting in CTV, a thin publisher-only fee, and the coming arms race between buyer and seller agents. 

What is The Aperiam Podcast?

Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.