As AI-powered search transforms how people discover information, the rules of digital marketing are being rewritten in real time.
In this episode of AI: Voice or Victim, Greg Boone sits down with Michelle Hawley, Editorial Director at Simpler Media Group and host of CMO Circle, live from the AI4 Conference in Las Vegas. Together, they unpack the rise of AI overviews, the fading reliability of organic traffic, and why traditional SEO metrics no longer tell the full story.
Greg and Michelle dive into:
- How AI search is redefining visibility and brand attribution
- Why “being cited” now matters more than being clicked
- The truth about “AI-SEO” companies promising quick fixes
- What every marketing leader should measure next
- Why empathy, creativity, and upskilling will decide who survives the AI revolution
Whether you’re leading a media company, marketing team, or startup, this candid conversation reveals what it takes to stay seen, heard, and cited—by humans and machines alike.
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