Brand Growth Heroes

Co-founders Alex Wright and Jack Scott talk to us about how they are building their brand & business. Dash is giving a fresh perspective to the £15.7bn soft drinks industry, and taking it by storm. Tracking at around £10m at retail sales value, this brand is shining a light on the serious issue of food waste.

Show Notes

At the start of this episode we advertise The Growth Strategy Programme. Here’s the link to sign up for a discovery call and
Recruiting NOW for June/July Cohort:
https://www.fionafitzconsulting.com/courses/brand-growth-strategy

How do you grow a branded beverage business that is described by the The Grocer magazine as the brand that the traditional category brand leaders now have to challenge?

Dash Water is a delicious range of canned infused sparkling water without any sugar or sweetener, made with wonky fruit and veg and thereby saving hundreds of tons of food waste every year!

Founded in 2017 by Alex Wright and Jack Scott, both originally from farming backgrounds, Dash's retail sales are tracking at around £10M, and the brand boasts the leading market share in its category (37%).

Dash is now available in 5,000 stores across the EU. In the UK you can find Dash at Sainsbury's, British Airways, Boots, Ocado and Amazon. 

In this episode we talk about the importance of sustainability at the core of their business,  about how Alex and Jack invested a lot of time and shoe-leather driving brand awareness and trial from the ground up, as well exploring their very recent launch into the Soda Water market.

Dash instagram https://www.instagram.com/dashdrinks/
Brand Growth Heroes instagram https://www.instagram.com/brandgrowthheroespodcast/
Podcast website: Brand Growth Heroes

Creators and Guests

G
Editor
Gyp
Head of Production & Sound

What is Brand Growth Heroes?

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.