The Health Marketing Daily

The Health Marketing Daily — July 18, 2026 In this episode: • A new women's functional snack brand launches into 1,900 Target stores with a hormone-moment positioning that challenges the protein bar default — a direct signal of where the women's wellness category is heading. • New clinical research showing semaglutide may slow biological aging markers opens a fresh front for the GLP-1 conversation — one that directly intersects with the longevity supplement category. • The FDA is tightening its grip on caffeine labelling in food and drink products — a regulatory move with direct implications for every energy, sports nutrition, and functional beverage brand selling into the US and watching for transatlantic regulatory ripple effects. • A 22-year-old founder has raised $11.6 million to launch a continuous hormone-tracking wearable — and if it scales, it could fundamentally reshape how supplement and wellness brands personalise products for women. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.