WEBVTT

NOTE
This file was generated by Descript 

00:00:00.218 --> 00:00:02.918
MSPs and accounting firms
have a lot of shared DNA.

00:00:02.968 --> 00:00:07.778
My guest today thinks that accounting is
paving the way for MSPs and AI adoption.

00:00:08.218 --> 00:00:12.628
Peter McCarrell has spent over 30
years in public accounting and has been

00:00:12.638 --> 00:00:17.328
helping other firms' owners rethink
how they price and deliver their work

00:00:17.338 --> 00:00:19.428
as AI takes over the routine stuff.

00:00:19.848 --> 00:00:23.238
His view is that accounting is the
canary in the coal mine for professional

00:00:23.238 --> 00:00:25.388
services with MSPs next in line.

00:00:25.898 --> 00:00:28.918
Today, we're looking at what's
already happening in his industry

00:00:28.958 --> 00:00:32.468
and what MSP owners can learn
from it before it reaches them.

00:00:32.548 --> 00:00:34.278
Peter, welcome to the
Evolved Radio podcast.

00:00:35.064 --> 00:00:35.754
Thank you so much.

00:00:35.754 --> 00:00:36.446
It's good to be here

00:00:37.366 --> 00:00:37.646
Excellent.

00:00:37.856 --> 00:00:44.156
So, uh, I like the description that you
kind of noted for me here is that, uh,

00:00:44.746 --> 00:00:48.916
accountants are the canary in the coal
mine for pro- professional services.

00:00:48.916 --> 00:00:51.306
I think this is a really
apt description of this.

00:00:51.726 --> 00:00:56.146
Do you wanna give us a reading from
the future on the impacts of AI

00:00:56.146 --> 00:00:57.846
on prefer- professional services?

00:00:58.329 --> 00:00:58.669
Yeah.

00:00:58.674 --> 00:01:02.672
So I wanna nuance this,
um, in a particular way.

00:01:02.728 --> 00:01:09.967
Uh, think MSP providers are probably
ahead of accountants when it comes to AI.

00:01:10.114 --> 00:01:11.867
You guys are the IT specialists.

00:01:11.867 --> 00:01:14.235
You've been all over this
for, you know, much earlier.

00:01:14.496 --> 00:01:16.494
Most accountants are still slow to change.

00:01:16.889 --> 00:01:20.370
Uh, the area where I think we might
be the canary in the coal mine is

00:01:20.372 --> 00:01:22.536
on the price compression front.

00:01:23.461 --> 00:01:25.885
And I think, you know,
lawyers haven't felt this yet.

00:01:25.943 --> 00:01:28.044
In fact, I was just working
with a couple lawyers yesterday.

00:01:28.389 --> 00:01:31.731
Um, you know, they aren't seeing the
kinds of things that accountants are

00:01:31.732 --> 00:01:36.995
now starting to see, um, that are,
uh, is putting pressure on pricing.

00:01:37.408 --> 00:01:42.864
Um, and I suspect that, you know,
MSPs, you know, are better at using

00:01:42.864 --> 00:01:46.608
the technology and deploying the
technology, but the compression

00:01:46.621 --> 00:01:48.014
hasn't quite hit them yet.

00:01:48.724 --> 00:01:48.971
That's

00:01:49.024 --> 00:01:50.814
I think you'd be surprised actually.

00:01:50.864 --> 00:01:54.544
I've been ranting about this in
the industry, uh, for a while now.

00:01:54.554 --> 00:01:58.614
Not to say that you, that you guys
are necessarily ahead of them on

00:01:58.614 --> 00:02:04.824
implementation per se, but, uh, I, I
think the industry is strangely lacking

00:02:04.874 --> 00:02:09.344
in the sort of ROI cases for AI.

00:02:09.344 --> 00:02:13.854
There's a lot of use cases, I think,
internally in very specific cases, but,

00:02:14.204 --> 00:02:19.724
uh, I think, um, the, the utilization
of AI certainly for their customers

00:02:19.724 --> 00:02:21.614
has, has been strangely lagging.

00:02:22.046 --> 00:02:22.419
Ok

00:02:22.454 --> 00:02:25.454
so that, that's been a, a
fascination of mine as well.

00:02:25.744 --> 00:02:31.204
Um, you know, I, I suppose, I think
people could maybe assume where some of

00:02:31.204 --> 00:02:32.884
this stuff shows up for you guys, right?

00:02:32.914 --> 00:02:38.954
Like, uh, reconciliation, um, you know,
some of the bookkeeping basics, like maybe

00:02:38.954 --> 00:02:44.984
extrapolate, uh, a bit out on what does AI
play a role in for modern accounting and

00:02:44.984 --> 00:02:47.044
how is that creating price compression?

00:02:47.525 --> 00:02:47.823
Yeah.

00:02:48.713 --> 00:02:50.972
let's talk about the technicalities first.

00:02:50.972 --> 00:02:53.904
Like where is AI actually
changing the work we do?

00:02:54.381 --> 00:02:57.589
And I would say that up
until now, it hasn't.

00:02:58.532 --> 00:03:01.931
We… One of the differences between
accountants and, and, you know,

00:03:02.030 --> 00:03:06.942
some other knowledge workers is
that we work very much inside tools.

00:03:08.036 --> 00:03:10.806
We don't just use the tools,
the tools are the work.

00:03:11.136 --> 00:03:13.684
QuickBooks, Xero, you know,
the accounting platforms.

00:03:14.059 --> 00:03:21.006
And they have been, um, let's say, on a
shaky start in terms of implementing AI.

00:03:21.366 --> 00:03:26.388
And w- yeah, it's really only been the
last few months where we've started to see

00:03:26.388 --> 00:03:33.027
these tools really start to out the kinks
of how does AI work inside the product.

00:03:34.104 --> 00:03:39.325
We're seeing a lot around the edges of
the product in terms of other tools that

00:03:39.326 --> 00:03:45.218
we might use, tax, data gathering tools,
um, you know, uh, other automation tools

00:03:45.220 --> 00:03:46.923
that plug into the accounting systems.

00:03:47.137 --> 00:03:51.924
They have actually been much more,
more aggressive in, in implementing AI.

00:03:51.952 --> 00:03:55.266
But not every accountant is
going to pay extra for an outside

00:03:55.273 --> 00:03:56.634
tool to do some of that work.

00:03:57.486 --> 00:04:01.131
so, so I would say this, this is where I
think, you know, the accounting industry

00:04:01.166 --> 00:04:06.766
as a whole is still a little behind
because we are very reliant on a very

00:04:06.766 --> 00:04:12.525
small number of vendors work out what
they want to do with AI before we can get

00:04:12.525 --> 00:04:17.913
our hands on it in the, in the, the, the
day-to-day, you know, most of what we do,

00:04:17.954 --> 00:04:19.467
you know, is bookkeeping or accounting.

00:04:19.824 --> 00:04:22.541
Now, that's not to say there's
not lots of opportunity for AI.

00:04:22.547 --> 00:04:26.639
I call… I have this phrase called AI
and the gaps, the gaps between these

00:04:26.643 --> 00:04:31.052
systems and, and now that's expanding
with MCPs and things like that, where

00:04:31.053 --> 00:04:33.793
now you can now automate between systems.

00:04:34.434 --> 00:04:34.786
Okay?

00:04:34.788 --> 00:04:36.587
So that's all starting to develop.

00:04:36.920 --> 00:04:40.466
But, you know, just in terms of our
core use, today, we're just starting

00:04:40.467 --> 00:04:45.181
to s- to scratch the surface of how
does AI get involved in the accounting

00:04:45.181 --> 00:04:49.272
process, and the first place that it
gets involved within the tools is in

00:04:49.273 --> 00:04:52.170
that coding and reconciliation process.

00:04:53.193 --> 00:04:55.752
Now, where will we be 12 months from now?

00:04:56.547 --> 00:05:00.873
I'm very convinced that we will be
in a position where, if we've enabled

00:05:00.875 --> 00:05:07.828
it, AI sh- will be able to code at
least 80% of your transactions inside

00:05:07.828 --> 00:05:12.509
your accounting ledgers, and do so
with an adequate, maybe not ideal,

00:05:12.509 --> 00:05:15.290
but an adequate level of accuracy.

00:05:15.855 --> 00:05:20.230
Still going to need someone to
monitor it, check it, and do the

00:05:20.235 --> 00:05:21.611
things that it can't work out.

00:05:21.625 --> 00:05:22.726
There'll still be lots of that.

00:05:23.148 --> 00:05:28.396
Uh, but it's going to take a lot of
the transactional work down and, and

00:05:28.406 --> 00:05:32.448
my, my forecast is that bookkeepers
are going to become quality control

00:05:32.449 --> 00:05:35.255
managers, not transaction processors

00:05:37.010 --> 00:05:40.500
I think there's a, a just a
very strong parallel between

00:05:40.500 --> 00:05:42.030
this and a help desk, right?

00:05:42.060 --> 00:05:42.440
So,

00:05:43.100 --> 00:05:46.930
triage process, uh, all of these
things will be automated, but there's

00:05:46.930 --> 00:05:48.810
still a very heavy QA process.

00:05:49.100 --> 00:05:55.620
I'm curious, like, uh, because
accounting maybe feels higher risk

00:05:55.670 --> 00:05:58.910
and, you know, granted the stuff
that you're doing is not, uh, it's

00:05:58.930 --> 00:06:02.530
not like it will get dramatically
missed or cause massive issues.

00:06:02.790 --> 00:06:05.670
It could if it's really wrong
a lot of the time, but I don't

00:06:05.670 --> 00:06:06.980
suspect that's gonna be the case.

00:06:07.000 --> 00:06:10.300
Like, the LLMs are very good now, and I
think they'll be quite capable of this.

00:06:10.690 --> 00:06:14.760
But, uh, I think psychologically
people may be a little more wary

00:06:14.770 --> 00:06:18.830
about AI playing with their books than
they are managing a support ticket.

00:06:19.070 --> 00:06:23.420
Do you think there's gonna be internal
resistance to this in the industry or

00:06:23.450 --> 00:06:27.340
a resistance from people saying like,
"Oh, no, no, no, I don't want you having

00:06:27.390 --> 00:06:29.480
AI playing with my, my accounting"?

00:06:30.939 --> 00:06:33.139
Uh, yes, there will be resistance.

00:06:33.171 --> 00:06:37.806
I think the resistance, funnily enough,
is actually stronger inside the industry

00:06:37.808 --> 00:06:39.195
than it will be from our clients.

00:06:39.816 --> 00:06:44.765
Um, it's stronger for inside the
industry because let's be honest, the

00:06:44.765 --> 00:06:47.117
accounting industry is an aging industry.

00:06:47.213 --> 00:06:50.451
You know, people like me, you
know, gray hair, um, who've been

00:06:50.451 --> 00:06:54.284
in this industry for 40 years,
uh, you know, are slow to change.

00:06:54.372 --> 00:06:58.173
Now, I, I've met plenty of accountants
older than me who are gung ho on

00:06:58.173 --> 00:07:01.471
this stuff, so this… I'm not trying
to, to stereotype anybody here.

00:07:01.754 --> 00:07:07.116
But as a whole, we tend to be… We're
conservative, we don't change fast,

00:07:07.254 --> 00:07:09.389
and we don't adopt technology fast.

00:07:09.861 --> 00:07:14.329
You know, the, the whole
conversation around cloud technology.

00:07:15.149 --> 00:07:21.040
I mean, it took 10 years for cloud
adoption to have become normal, it's

00:07:21.107 --> 00:07:25.635
only because, you know, companies like
Intuit finally said, "You know what?

00:07:25.635 --> 00:07:29.586
We're gonna stop supporting QuickBooks
Desktop." They… The reason they

00:07:29.587 --> 00:07:33.911
held on so long is because so many
accountants did not want to move.

00:07:34.650 --> 00:07:38.022
That tells you something about the
way our, our, our industry works.

00:07:38.064 --> 00:07:38.406
We are

00:07:38.582 --> 00:07:39.052
Yeah, even,

00:07:39.352 --> 00:07:39.928
adopters

00:07:40.632 --> 00:07:43.372
e- even in our industry, we saw
a lot of this, that there was

00:07:43.372 --> 00:07:47.222
accountants that refused to use newer
versions, and like certain clients,

00:07:47.222 --> 00:07:48.982
they would use a specific version.

00:07:49.407 --> 00:07:49.833
Yes.

00:07:49.852 --> 00:07:51.102
the, the really old guard.

00:07:51.102 --> 00:07:53.502
Yeah, so the, the, the
change does not come quickly

00:07:53.963 --> 00:07:54.448
Absolutely.

00:07:54.484 --> 00:07:57.349
And look, to be honest here, part
of it is, you know, accountants have

00:07:57.350 --> 00:08:02.540
a, have a reputation, which is well
earned, for being cheap buggers, okay?

00:08:02.598 --> 00:08:04.042
And we want to save money
on everything we do.

00:08:04.043 --> 00:08:06.296
Well, here's the secret that
you, you guys might not know.

00:08:06.342 --> 00:08:09.740
QuickBooks Desktop, you didn't have
to pay for every single license.

00:08:10.232 --> 00:08:12.107
You were able to run a number of clients.

00:08:12.107 --> 00:08:16.034
You paid for the software, and
you could create, in some cases,

00:08:16.034 --> 00:08:17.237
as many files as you wanted.

00:08:17.482 --> 00:08:19.212
In later years, they
started to limit that.

00:08:19.575 --> 00:08:23.327
Um, of course, the moment you
move to cloud, every client pays.

00:08:24.339 --> 00:08:25.509
Nothing comes for free.

00:08:26.261 --> 00:08:29.305
Well, if you're, if you're a cheap
accountant and you, and you want to

00:08:29.308 --> 00:08:34.032
still run, you know, 50 clients for the
price of five, uh, what are you gonna do?

00:08:34.040 --> 00:08:37.168
You're not gonna move
to the cloud, you know?

00:08:37.209 --> 00:08:41.637
And it, it finally took 10, 10
years, 10 plus years for the, for

00:08:41.666 --> 00:08:45.075
the, the industry to say, "Yeah, I
think those days are over. We, we,

00:08:45.127 --> 00:08:47.486
we have to change the model." Okay?

00:08:47.488 --> 00:08:50.537
Now, AI's gonna move faster
than that, way faster than that.

00:08:50.883 --> 00:08:54.234
Um, but there are still gonna
be accountants that don't

00:08:54.234 --> 00:08:55.267
want to make the change.

00:08:55.267 --> 00:08:58.436
And I remember my dad, I started…
My first accounting job was with

00:08:58.436 --> 00:09:02.303
my dad's firm back in New Zealand
and, you know, he sold his practice.

00:09:02.334 --> 00:09:06.114
They asked him to stay on to help with
client transition and things like that.

00:09:06.466 --> 00:09:10.359
Uh, but the new owners, they were younger,
they wanted new software technologies,

00:09:10.360 --> 00:09:14.920
and my dad wasn't a technophobe at
all, but, you know, the pace of change

00:09:14.920 --> 00:09:19.511
was just too high and he actually
decided to step out earlier than his

00:09:19.512 --> 00:09:22.388
contract allowed, you know, him to.

00:09:22.402 --> 00:09:25.847
He had the right to do it, but they
wanted him to stay on for two years, and

00:09:25.850 --> 00:09:31.021
he ended up saying, "I just can't handle
all this change. I think my clients are

00:09:31.023 --> 00:09:36.189
happy with the transition. I'm gonna step
out now." We saw this happen in COVID.

00:09:36.338 --> 00:09:39.505
A lot of accountants shut their
doors and never came back.

00:09:40.818 --> 00:09:44.863
And AI is gonna be a bit of a trigger
here as more and more accountants

00:09:44.872 --> 00:09:48.428
get to the point of saying, "I can't
keep up, and I don't want to keep up.

00:09:48.623 --> 00:09:52.437
I don't want to learn a new technology
at this stage of my career."

00:09:54.422 --> 00:09:56.472
So I guess that creates an opportunity.

00:09:56.612 --> 00:10:00.962
Again, like there's so many parallels, uh,
with the IT industry, like the, you know,

00:10:01.022 --> 00:10:07.432
aging population, bit of a, an opportunity
being created for, uh, for new businesses.

00:10:07.752 --> 00:10:10.652
And we're seeing a bit of a
rise, sort of the early edge, I

00:10:10.652 --> 00:10:16.422
think, in, in the MSP industry of
like a native AI-based, uh, MSP.

00:10:16.732 --> 00:10:20.592
Um, you know, the, like I, like I
said, I've joked about the MSP industry

00:10:20.752 --> 00:10:25.872
being, you know, unusually slow to
adopt and, and, uh, get on top of this,

00:10:25.902 --> 00:10:29.492
this trend, but there are the people
that are just, you know, they, they're

00:10:29.492 --> 00:10:33.282
starting a new MSP because they see the
opportunity of being able to leverage

00:10:33.282 --> 00:10:38.492
these things or, uh, consulting in
a n- in a more of an AI native way.

00:10:38.732 --> 00:10:42.152
I suppose that's sort of a similar
parallel for your guys' industry

00:10:42.152 --> 00:10:46.582
that, uh, you know, this, it's a bit
of a sea change, I suppose, that new

00:10:46.772 --> 00:10:49.862
businesses will start as a result
and kind of run up the middle, right?

00:10:50.362 --> 00:10:50.791
Absolutely.

00:10:50.801 --> 00:10:53.475
Well, that leads me to the,
uh, the four pricing changes.

00:10:53.502 --> 00:10:54.760
Now, you alluded to this earlier.

00:10:55.062 --> 00:10:56.931
Um, the four, I call it the squeeze.

00:10:57.113 --> 00:11:00.846
Um, the first one might not apply to MSPs.

00:11:00.859 --> 00:11:04.721
So the first pricing squeeze is that the,
uh, the, the tools that we use day-to-day,

00:11:04.734 --> 00:11:10.440
the QuickBooks, the Xeros, the Sages, um,
they are building in AI tools that our

00:11:10.441 --> 00:11:15.348
clients can now use, that the consumer
or the business owner can now use.

00:11:15.612 --> 00:11:19.892
So all the things that we ask for
for our efficiency have c- are

00:11:19.895 --> 00:11:23.231
coming, have come, and they're also
being offered to the business owner.

00:11:23.988 --> 00:11:27.963
And the logical question here is,
well, if I, if I'm getting this as

00:11:27.970 --> 00:11:32.549
part of my software subscription,
which most accountants pass that charge

00:11:32.751 --> 00:11:36.485
directly on to their clients, uh,
or the client pays directly, if I'm

00:11:36.485 --> 00:11:40.005
getting that as part of my software
subscription, what am I paying you for?

00:11:41.103 --> 00:11:45.292
So that's one area of, of the squeeze,
is that the, the tools that make

00:11:45.294 --> 00:11:49.775
us efficient are now accessible by
our clients, and they question the

00:11:49.776 --> 00:11:51.216
value of what they're paying for.

00:11:51.864 --> 00:11:58.037
next part of the squeeze i- are the new,
uh, tools that are coming in AI native.

00:11:58.546 --> 00:12:01.984
So in, in the, uh, accounting world,
we've got QuickBooks, Xero, and Sage.

00:12:01.984 --> 00:12:05.823
They are the three big, uh, native
products or, uh, legacy products.

00:12:05.824 --> 00:12:07.154
I call them legacy products now.

00:12:07.557 --> 00:12:11.918
Um, not applying to us here in Canada,
but in the US, which is most of your

00:12:11.918 --> 00:12:17.847
audience, uh, Digits, Kick, Puzzle are
now the up-and-coming software products.

00:12:17.855 --> 00:12:18.477
Now, you may have never

00:12:18.640 --> 00:12:19.690
I don't think I've ever heard of those

00:12:20.015 --> 00:12:24.966
but they are new AI native ledgers,
and they're doing really great things.

00:12:25.154 --> 00:12:30.410
They're going well beyond just
auto-coding a transaction or

00:12:30.410 --> 00:12:31.730
reconciling the bank account.

00:12:31.764 --> 00:12:36.684
They're actually now putting tools in that
deal with reconciling clearing accounts

00:12:36.708 --> 00:12:40.764
and, you know, all the other stuff that an
accountant has to do that is beyond basic

00:12:40.774 --> 00:12:44.434
coding, which of course most business
owners forget about because to them, once

00:12:44.434 --> 00:12:47.966
you've coded something, it's finished, and
the accountant knows that that's not true.

00:12:47.985 --> 00:12:50.181
There's a lot more work that
happens downstream from that.

00:12:50.527 --> 00:12:53.931
But these AI native tools are
building from the ground up.

00:12:54.277 --> 00:12:56.696
They have no technology debt.

00:12:57.833 --> 00:13:02.358
They can move incredibly fast
because they're building in

00:13:02.359 --> 00:13:05.207
an agentic way an agentic age.

00:13:06.129 --> 00:13:10.284
Whereas these legacy platforms, they,
they can't build in an agentic way.

00:13:10.300 --> 00:13:11.928
Their, their technology debt is too high.

00:13:11.932 --> 00:13:16.412
They are, they are trying to convert
their code and their systems into

00:13:16.413 --> 00:13:20.042
something that will work like that,
but these products are massive.

00:13:20.365 --> 00:13:21.467
That, that takes time.

00:13:21.923 --> 00:13:25.673
So that's the second compression, is
that there are these new offerings coming

00:13:25.674 --> 00:13:31.022
out and, you know, Digits, for example,
will offer to not just be your ledger,

00:13:31.198 --> 00:13:34.372
but close your books 60 bucks a month.

00:13:35.826 --> 00:13:37.529
Cheaper than QuickBooks will, will do it

00:13:41.077 --> 00:13:44.547
And so you have to ask that, is, is that
a competitive threat to an accountant?

00:13:46.315 --> 00:13:46.950
Absolutely.

00:13:47.732 --> 00:13:52.145
People are considering changing services
or saving money, and they hear the story

00:13:52.147 --> 00:13:55.849
about this new platform that'll do it
for free or do it for a lower cost.

00:13:55.868 --> 00:13:59.384
They go, "Yeah, I'll give that a
try." Usually they end up coming

00:13:59.384 --> 00:14:02.196
back, you know, because it's not
all they thought it was gonna be.

00:14:02.570 --> 00:14:04.076
They still need the tax work done.

00:14:04.096 --> 00:14:07.095
These tools won't do the tax work
necessarily, at least not yet.

00:14:07.417 --> 00:14:11.225
Um, you know, so there's still sometimes
there's room for an accountant, but,

00:14:11.247 --> 00:14:12.978
you know, it changes the relationship.

00:14:13.374 --> 00:14:17.433
The, the, the third pricing
squeeze is perception.

00:14:18.091 --> 00:14:20.435
This is going to affect MSPs.

00:14:21.159 --> 00:14:22.854
Um, in fact, every knowledge worker.

00:14:23.287 --> 00:14:27.956
The perce- And, and one of the things
I say is that perception is reality.

00:14:29.296 --> 00:14:34.298
People make decisions based on,
opinion, on feelings and perception

00:14:34.331 --> 00:14:35.922
more than they do on facts.

00:14:36.815 --> 00:14:41.766
And you could argue with them from a
rational basis as to why their opinion is

00:14:41.766 --> 00:14:45.739
wrong, they will still make their decision
based on their opinion and perception.

00:14:47.147 --> 00:14:47.505
Okay?

00:14:47.619 --> 00:14:52.007
It's, it's very hard to convince
somebody using logic when they've made

00:14:52.013 --> 00:14:54.030
up their mind using emotional perception.

00:14:55.014 --> 00:14:56.673
Just a basic psychological principle.

00:14:56.953 --> 00:15:00.353
So what's happening in the whole
industry, uh, and, and, uh, is that

00:15:00.671 --> 00:15:05.350
people perceive that the cost to
do these things is coming down.

00:15:07.258 --> 00:15:08.935
Well, it's now cheaper because of AI.

00:15:09.531 --> 00:15:11.228
What do you mean you
want to put my price up?

00:15:13.507 --> 00:15:13.857
Okay?

00:15:13.903 --> 00:15:16.870
I had this conversation
yesterday with a client.

00:15:17.496 --> 00:15:21.258
Um, you know, their perception is
that all the stuff can now be done

00:15:21.258 --> 00:15:22.808
on a $20 a month subscription.

00:15:24.071 --> 00:15:29.485
Now, you and I know that that's not true,
not entirely, but it's partially true.

00:15:30.458 --> 00:15:32.452
stuff could be done on a
$20 a month subscription.

00:15:33.311 --> 00:15:33.694
Okay?

00:15:33.826 --> 00:15:37.750
And so the perception in the
marketplace is that's what I need

00:15:40.197 --> 00:15:42.731
And so when my accountant or my
bookkeeper says, "Yeah, we wanna do your

00:15:42.732 --> 00:15:47.021
work for $1,000 a month or, or $5,000
a year," we go, "Hang on a second.

00:15:47.033 --> 00:15:51.423
That doesn't translate to my $20 a
month subscription." And of course,

00:15:51.424 --> 00:15:53.612
it's not just the $20 a month,
that's, that, that's, that's $20

00:15:53.615 --> 00:15:56.574
a month that covers not just what
you do, but everything else I do.

00:15:57.580 --> 00:15:57.839
You know?

00:15:57.839 --> 00:16:01.810
And even if that was $200 a month,
that perce- that perception gap

00:16:02.200 --> 00:16:04.091
is causing price compression.

00:16:04.773 --> 00:16:07.820
There's a classic story in
the accounting industry.

00:16:07.821 --> 00:16:12.343
I think it was KPMG and EY, I forget
which way around the, the, the words go.

00:16:12.669 --> 00:16:17.082
But, uh, K- uh, E- Ernst & Young,
one of the big accounting firms,

00:16:17.136 --> 00:16:19.180
uh, the accounting firms have…

00:16:19.227 --> 00:16:23.671
All the big firms, they have a global
practice, a global head office,

00:16:23.994 --> 00:16:27.588
and these global head offices get
audited by one of the other big firms.

00:16:28.479 --> 00:16:28.723
Okay?

00:16:28.723 --> 00:16:32.149
So we're not talking about the US national
practice or a local office, we're talking

00:16:32.149 --> 00:16:33.905
about the, the international head office.

00:16:34.204 --> 00:16:37.046
And so they are audited by KPMG.

00:16:37.982 --> 00:16:42.774
And so they went to KPMG and they said,
"Uh, AI should be making the audit more

00:16:42.774 --> 00:16:46.513
efficient. We demand a price cut." Okay?

00:16:46.570 --> 00:16:48.763
This is inside the accounting industry.

00:16:49.501 --> 00:16:49.889
Okay?

00:16:50.415 --> 00:16:54.981
KPMG said, "Well, but we're not
actually using AI, so we haven't got

00:16:54.987 --> 00:16:58.956
the efficiencies you're talking about.
Um, you're really paying for the human

00:16:58.956 --> 00:17:01.902
expertise and the judgment and all
this," yeah, all this kind of stuff,

00:17:01.902 --> 00:17:03.757
and they used all the rational logic.

00:17:05.216 --> 00:17:10.879
And EY said, "We don't care. Cut your
price or we'll find a replacement." And

00:17:10.881 --> 00:17:14.206
KPMG ate a 14% price cut for nothing

00:17:16.384 --> 00:17:17.104
Just because

00:17:17.473 --> 00:17:17.764
Just

00:17:18.064 --> 00:17:19.404
the… Hmm

00:17:19.809 --> 00:17:21.869
Tired of fighting the MSP fires alone?

00:17:22.049 --> 00:17:24.969
The Ops Leader Pro group connects
service delivery professionals who

00:17:25.009 --> 00:17:26.609
understand your daily challenges.

00:17:26.869 --> 00:17:30.529
From KPIs and workflows to career
planning and team management, Ops

00:17:30.529 --> 00:17:32.399
Leader Pro has systems for you to use.

00:17:32.829 --> 00:17:37.029
Join operations leaders from successful
MSPs who are sharing real solutions for

00:17:37.029 --> 00:17:41.209
managing client expectations, optimizing
service delivery, and making your service

00:17:41.209 --> 00:17:43.549
delivery team as effective as possible.

00:17:43.879 --> 00:17:47.529
Ops Leader Pro, 'cause your service desk
deserves more than just survival mode.

00:17:47.899 --> 00:17:50.159
Visit opsleader.co.

00:17:50.199 --> 00:17:55.379
That's O-P-S leader.co to apply
to join the public community.

00:17:55.445 --> 00:17:55.837
Okay?

00:17:56.243 --> 00:17:59.378
So this is gonna-- this is happening,
um, in the accounting space.

00:17:59.818 --> 00:18:04.261
People are starting to push back on
price rises because their perception

00:18:04.298 --> 00:18:07.064
is this stuff is now free or cheap.

00:18:07.848 --> 00:18:11.409
They don't understand that the cost
of implementing their technology

00:18:11.603 --> 00:18:14.371
is incredibly high, you know?

00:18:14.502 --> 00:18:16.773
And, and it's not a $20
a month subscription.

00:18:16.784 --> 00:18:21.137
In fact, I, I estimate that an average
accounting firm will need to spend between

00:18:21.145 --> 00:18:23.988
$500 and $1,000 per month per employee

00:18:26.091 --> 00:18:28.265
Just on AI and AI-related tools.

00:18:29.695 --> 00:18:30.021
Okay?

00:18:30.113 --> 00:18:33.224
Now, is that still cheaper than… Is
that gonna give them more efficiency?

00:18:33.226 --> 00:18:35.362
Yes, it will, but it's not free.

00:18:35.707 --> 00:18:38.812
And per- and the perception in
the world is this is a marginal

00:18:38.823 --> 00:18:40.830
free benefit, is not true.

00:18:42.070 --> 00:18:44.880
And, and an accountant couldn't
survive on a $20 a month subscription,

00:18:45.494 --> 00:18:46.898
not if they're really using it.

00:18:47.239 --> 00:18:48.538
So, so this is the challenge.

00:18:48.538 --> 00:18:49.838
That's price compression number three.

00:18:49.877 --> 00:18:51.973
And price compression number
four, you alluded to this a

00:18:51.975 --> 00:18:53.206
s- a, a couple of minutes ago.

00:18:53.479 --> 00:18:59.595
Uh, are, are the rise of new
vendors, new AI native vendors.

00:18:59.606 --> 00:19:03.201
People who say, "Not just… I'm not
just writing software, but I'm gonna

00:19:03.202 --> 00:19:06.656
do everything. I'm gonna do your tax
return. I'm gonna do, uh, your, your,

00:19:06.669 --> 00:19:10.019
your reporting and your advisory stuff,
and I'm gonna come in and I'm gonna

00:19:10.035 --> 00:19:15.233
do it for a quarter of the cost of the
last guy, and I'm gonna do it with AI."

00:19:17.551 --> 00:19:21.002
And it doesn't matter
whether they can do that.

00:19:21.759 --> 00:19:24.982
All that matters is that
they offer to do that.

00:19:25.918 --> 00:19:27.482
And we're seeing them come up.

00:19:27.688 --> 00:19:30.526
We're seeing these new
AI-native accounting firms.

00:19:30.526 --> 00:19:34.555
You alluded to AI-native MSP
providers, not just software, but

00:19:34.563 --> 00:19:38.546
providers, and they're automating
the heck out of everything.

00:19:40.069 --> 00:19:40.355
Okay?

00:19:40.380 --> 00:19:43.532
Now, we had a story in the accounting
world, you know, the last couple of

00:19:43.532 --> 00:19:48.144
years of a, of a, a product called
Bench, and it started in Silicon

00:19:48.146 --> 00:19:49.279
Valley, actually moved to Vancouver.

00:19:49.963 --> 00:19:54.796
Um, and they, they were doing or
offering, you know, bookkeeping.

00:19:55.230 --> 00:19:57.827
It was supposed to be automated, but
it turns out they just had a whole

00:19:57.827 --> 00:20:01.018
bunch of people in the Philippines
and India for 200 bucks a month.

00:20:02.177 --> 00:20:07.291
And they received billions of
dollars of investment to create

00:20:07.296 --> 00:20:12.475
this new… And of course, this
is all just, just before AI, okay?

00:20:12.623 --> 00:20:16.464
Um, and so, so they, they were
offering to do all, to do the super

00:20:16.469 --> 00:20:21.898
cheap, you know, high throughput, uh,
bookkeeping work for a super low price.

00:20:23.635 --> 00:20:27.846
They went bankrupt and gave their
clients zero days notice that they closed

00:20:29.328 --> 00:20:29.848
Ja, dat was ugly

00:20:30.314 --> 00:20:33.393
Yep, their clients woke up one day and
found out that their ledger was locked

00:20:33.400 --> 00:20:34.512
and they couldn't access it anymore.

00:20:36.171 --> 00:20:36.564
Okay?

00:20:36.791 --> 00:20:37.912
Terrible result.

00:20:38.351 --> 00:20:40.638
Burnt a whole bunch of
goodwill in the industry.

00:20:41.532 --> 00:20:45.625
it proves the point that it doesn't matter
whether they can deliver the service.

00:20:46.408 --> 00:20:51.839
only matters that they offer it, that
price point now sticks, and every

00:20:51.840 --> 00:20:57.051
accountant was now competing with a
$200 a month bookkeeping opportunity.

00:20:57.962 --> 00:20:58.072
Yep.

00:20:58.932 --> 00:21:01.752
So again, like the, the
parallels exist here, right?

00:21:01.792 --> 00:21:07.582
That, um, like if, if you see this
coming, like how are you planning

00:21:07.592 --> 00:21:11.102
your business and, you know, advising
maybe other people in the industry

00:21:11.102 --> 00:21:13.492
in, in conferences and conversations?

00:21:13.992 --> 00:21:15.302
Uh, what do you do with this, right?

00:21:15.302 --> 00:21:19.332
Because I think there's some
similarity in MSPs that people are

00:21:19.332 --> 00:21:23.642
like, "Well, you know, I've got, uh,
I've got Claude to a- to f- solve

00:21:23.642 --> 00:21:28.532
all of my, uh, my h- my tech support
questions, so what do I need you for?"

00:21:28.822 --> 00:21:29.102
Right?

00:21:29.172 --> 00:21:32.702
Um, lawyers probably see the same
thing of like, "I don't need to pay

00:21:32.702 --> 00:21:37.072
you $1,000 to review this contract.
Claude can do this for me," right?

00:21:37.142 --> 00:21:42.952
Um, I, I mean, again, I still struggle
with professional certification and

00:21:42.962 --> 00:21:46.732
sort of the nuances of accounting
as to whether or not the tools could

00:21:46.732 --> 00:21:49.552
do that all, all for you, and like
you wanna make sure it's right.

00:21:49.582 --> 00:21:52.812
You know, there's always the
disclaimer, "AI could be wrong," right?

00:21:52.812 --> 00:21:56.482
And you don't necessarily want that when
you're doing, uh, your, your books and

00:21:56.512 --> 00:21:59.882
end up that you, you screwed something
up and now you have a giant tax bill.

00:22:00.202 --> 00:22:04.612
So the, the ramifications of that
feel maybe slightly more severe than

00:22:04.622 --> 00:22:06.032
some of the other circumstances.

00:22:06.162 --> 00:22:10.782
You can get yourself into legal hot water,
but, you know, uh, I think like, uh, uh,

00:22:10.812 --> 00:22:14.412
the, the, the nuances of that I think
are gonna be a little more detailed.

00:22:14.762 --> 00:22:20.182
So, uh, what do you do with this when
your clients may sort of put up a fight

00:22:20.182 --> 00:22:24.612
about this or have a misperception
about the level of effort and

00:22:24.652 --> 00:22:26.862
qualification required to do this work?

00:22:27.286 --> 00:22:27.553
Hmm.

00:22:27.967 --> 00:22:32.025
So there's a couple of things that
we as accountants have always sold

00:22:32.042 --> 00:22:33.832
but never listed on an invoice.

00:22:34.928 --> 00:22:39.005
And, and some of these are, are,
again, we're arguing out of logic, not

00:22:39.006 --> 00:22:43.254
arguing out of, you know, emotional
reality, um, or, or perception I

00:22:43.254 --> 00:22:44.698
should say, but this is the reality.

00:22:45.016 --> 00:22:50.627
Um, and this is how we, we, we have to try
and justify our fee to a certain extent.

00:22:51.159 --> 00:22:54.197
The first thing is that someone
has to do quality control.

00:22:54.875 --> 00:22:58.025
Even in this new AI world,
someone has to check the machine.

00:22:59.154 --> 00:23:02.643
And so it's really important
that the person that does

00:23:02.643 --> 00:23:03.856
that knows what they're doing.

00:23:04.100 --> 00:23:05.457
They know what good looks like.

00:23:05.458 --> 00:23:06.851
They know what bad looks like.

00:23:07.035 --> 00:23:11.849
They smell a dead fish, because that's
what happens is, is you have a, you have

00:23:11.851 --> 00:23:15.581
a sea of transactions, and buried in
there are a couple of rotting corpses.

00:23:16.774 --> 00:23:20.965
You know, someone has to know how to find
those, correct them, and then go, "Yep,

00:23:21.030 --> 00:23:25.248
we're happy with these results." most
business owners are unable to do that.

00:23:25.580 --> 00:23:30.535
Now, the AI is getting better
at self c- you know, review, but

00:23:30.537 --> 00:23:31.897
it's certainly not there today.

00:23:32.861 --> 00:23:36.304
In two, three years' time, maybe, maybe
it will be, be better than a human.

00:23:36.485 --> 00:23:37.796
I totally concede that point.

00:23:38.093 --> 00:23:42.032
But for today, quality control is
one thing we sell that the system

00:23:42.065 --> 00:23:43.542
isn't going to deliver for itself.

00:23:43.970 --> 00:23:49.571
The next thing that we sell is what I
call the wringable neck, and that's the

00:23:49.571 --> 00:23:54.939
idea that there's a name on the file
with a qualification or, or, or, or

00:23:54.940 --> 00:23:58.228
a statutory qualification insurance.

00:23:59.508 --> 00:24:03.865
If you use Claude to prepare your
tax return, and you file on that

00:24:03.865 --> 00:24:07.787
basis, and it turns out that it was
wrong, do you think that Anthropic

00:24:07.816 --> 00:24:09.220
is going to send you a check?

00:24:10.320 --> 00:24:11.180
Absolutely not.

00:24:11.690 --> 00:24:12.662
Absolutely not.

00:24:13.402 --> 00:24:17.601
Now, if I prepare your tax return,
and it turns out to be wrong,

00:24:19.043 --> 00:24:26.115
you've got multiple avenues to
pursue to recover those costs Okay?

00:24:26.148 --> 00:24:28.465
Because I'm required to carry insurance.

00:24:29.258 --> 00:24:31.158
a member of a professional organization.

00:24:31.377 --> 00:24:33.988
You've got a, you've got a
procedure to go through there.

00:24:35.173 --> 00:24:37.250
Whether it works out or not is a
different question, but at least

00:24:37.250 --> 00:24:38.785
there, those opportunities are there.

00:24:39.464 --> 00:24:40.631
is some accountability.

00:24:40.987 --> 00:24:41.366
Okay?

00:24:41.778 --> 00:24:43.963
And, and that, we've never
had to price that before.

00:24:44.766 --> 00:24:47.759
other th- and, and, and the thing
from our perspective, and this also

00:24:47.760 --> 00:24:51.480
affects MSPs, uh, and I was talking
with a, with a couple of lawyers and

00:24:51.480 --> 00:24:53.674
accountants about this yesterday, is risk.

00:24:54.872 --> 00:24:57.773
In, in the accounting space, one
of the, the, the trends we, we

00:24:57.773 --> 00:25:00.066
are seeing, and this is, this has
always been the case, you know,

00:25:00.066 --> 00:25:01.461
we, we have a service plan for it.

00:25:01.461 --> 00:25:02.538
We call it self-service.

00:25:02.816 --> 00:25:06.154
You know, where a client does their
own books in Xero or QuickBooks, and

00:25:06.155 --> 00:25:07.765
then they want us to do the tax return.

00:25:08.516 --> 00:25:11.281
we won't do a tax return
based on a trial balance.

00:25:12.229 --> 00:25:12.965
We just don't do it.

00:25:13.014 --> 00:25:17.932
We decline because you, you take
all the risk, you have zero ability

00:25:17.933 --> 00:25:19.592
to affect the, the, the numbers.

00:25:19.883 --> 00:25:22.487
So, you know, if you, if you
called me and said, "Hey, here's

00:25:22.487 --> 00:25:23.715
my QuickBooks trial balance.

00:25:23.919 --> 00:25:28.403
Can you do a tax return?" I say,
"No." I, I'm not taking that risk.

00:25:28.781 --> 00:25:32.791
So we build in review hours, and
you pay for those review hours.

00:25:33.105 --> 00:25:34.301
We review your ledger.

00:25:34.302 --> 00:25:35.337
We're looking for problems.

00:25:35.338 --> 00:25:38.232
We're gonna clean it up, and if it
needs more than we've budgeted for,

00:25:38.233 --> 00:25:41.825
you will pay that extra because
that was your fault, not our fault.

00:25:42.323 --> 00:25:45.435
We want clean books before
we start the tax process.

00:25:45.706 --> 00:25:47.730
And then we do a workup of every file.

00:25:47.732 --> 00:25:49.955
We don't just take the trial
balance and, and, and the

00:25:49.955 --> 00:25:51.292
ledger and assume they're right.

00:25:51.459 --> 00:25:53.178
We now prove that they're right.

00:25:54.382 --> 00:25:58.114
That makes me more expensive than some
other tax shops that will just take

00:25:58.115 --> 00:26:00.787
their trial balance and say, "Hey,
that's the client's risk, not ours.

00:26:00.990 --> 00:26:02.953
We don't care if the bank
account wasn't balanced.

00:26:02.953 --> 00:26:04.979
We don't care if the li-
if the assets don't exist.

00:26:05.241 --> 00:26:08.760
We are just going to pump out a
tax return." We won't do that.

00:26:09.196 --> 00:26:12.328
And the reason we won't do that
is we are at risk either way.

00:26:13.098 --> 00:26:16.926
So if I'm gonna be at risk, I wanna
get paid for the risk or at least

00:26:16.940 --> 00:26:21.109
do the work to know that I'm happy
with the level of risk I'm taking.

00:26:21.922 --> 00:26:22.142
Ja.

00:26:22.562 --> 00:26:26.490
Now, if we move into a world where
AI is doing the work and you're just

00:26:26.503 --> 00:26:30.191
paying a professional to file a tax
return at a much cheaper rate because

00:26:30.197 --> 00:26:34.868
AI is doing all the a- the aggregation
of data, paying for the risk?

00:26:36.744 --> 00:26:38.350
You're assuming it as a professional

00:26:41.060 --> 00:26:43.388
But the cl- but the, the
client's no longer paying for it.

00:26:43.399 --> 00:26:48.055
They used to pay for it because they paid
for the hours used to do the review, to

00:26:48.057 --> 00:26:50.207
do the cleanup, to prepare the return.

00:26:50.534 --> 00:26:52.334
Well, if those hours are compressing

00:26:54.408 --> 00:26:55.549
They're no longer paying for risk.

00:26:55.701 --> 00:26:58.389
So that's a, a big issue on the accounting
space, and there's gonna be a version

00:26:58.389 --> 00:27:00.003
of that that applies to MSPs as well

00:27:00.003 --> 00:27:05.203
One of the other pieces maybe I'm curious
about is, um, uh, I, I think maybe you

00:27:05.203 --> 00:27:10.693
guys f- face a similar issue around how
do people scale into the industry if

00:27:10.703 --> 00:27:15.493
all sort of the remedial junior work
is being done by AI agents, right?

00:27:15.493 --> 00:27:19.573
And similar, I've been thinking about
this in the MSP industry, is like most

00:27:19.573 --> 00:27:24.923
people will start in sort of t- tier
one triage doing password resets and

00:27:25.233 --> 00:27:27.073
supporting users with Outlook issues.

00:27:27.353 --> 00:27:30.633
And if all of that gets given to
the robots, how do people scale up

00:27:30.683 --> 00:27:35.963
to that tier two level and get to,
uh, the work that is more of the QA?

00:27:36.393 --> 00:27:39.933
Uh, uh, is it just sort of that you have
to have some book knowledge around these

00:27:39.933 --> 00:27:45.333
things to be able to judge whether or not
the AI is doing things properly, or it

00:27:45.333 --> 00:27:48.963
does it create a, create the situation
where it kind of removes a rung from the

00:27:48.963 --> 00:27:53.083
ladder, and you kinda have to leap up
to get to the first place in having a

00:27:53.083 --> 00:27:54.823
job in an accounting firm in the future?

00:27:55.263 --> 00:27:55.525
Yeah.

00:27:55.895 --> 00:27:58.131
So it definitely does remove
a rung from the ladder.

00:27:58.179 --> 00:28:03.425
And, and there is a, a hidden problem,
uh, that while AI might solve or

00:28:03.426 --> 00:28:06.762
partially solve our current talent
crisis, in the accounting world we

00:28:06.764 --> 00:28:08.875
have a major talent crisis right now.

00:28:09.088 --> 00:28:11.178
We just can't get pe- good people.

00:28:12.344 --> 00:28:15.122
and I'm sure many industries
have the same thing.

00:28:15.524 --> 00:28:20.317
Um, so, so there is a rung that's,
that's been taken out of the ladder.

00:28:20.355 --> 00:28:22.354
And, and this is not
gonna … We're not gonna see

00:28:22.354 --> 00:28:24.499
this for maybe another five years.

00:28:25.142 --> 00:28:28.592
Because in five years' time, we've
stopped hiring juniors, and all of a

00:28:28.593 --> 00:28:31.367
sudden we want an experienced person
or we need a, in the accounting

00:28:31.367 --> 00:28:32.625
space, we'd say we need a manager.

00:28:33.565 --> 00:28:35.759
And we normally grow our own managers.

00:28:36.764 --> 00:28:38.884
We haven't been growing our
own managers for five years.

00:28:39.616 --> 00:28:41.161
So where are they gonna come from?

00:28:41.516 --> 00:28:44.684
And we, we, we will desperately
need them, they won't be there.

00:28:45.604 --> 00:28:50.011
Um, so how do we deal with this,
this lost rung, as you put it?

00:28:50.469 --> 00:28:53.897
Uh, there's, there's two main strategies
that I've been thinking about.

00:28:53.966 --> 00:28:58.267
And, and so obviously education is a
part of that, but we all know that people

00:28:58.267 --> 00:29:01.830
come out of school with a lot of book
knowledge, and they're of no practical

00:29:01.830 --> 00:29:06.720
use, because they learn by doing, and
that's the step we, we are taking away.

00:29:07.637 --> 00:29:11.287
the airline industry has been, has
grappled with this for a very long

00:29:11.287 --> 00:29:15.739
time, and they do not let a pilot get
into a live cockpit with passengers

00:29:15.740 --> 00:29:19.937
on the plane until they have done
hundreds of hours of simulator training.

00:29:20.824 --> 00:29:26.789
have flown that plane full of
passengers a thousand times virtually

00:29:28.275 --> 00:29:32.688
before they ever face a live
passenger, on a jet, on a jet anyway.

00:29:34.200 --> 00:29:37.624
we need to start to think in the
accounting industry and in the MSP

00:29:37.624 --> 00:29:44.287
industry, we have to think about how do
we simulate real work so that when someone

00:29:44.291 --> 00:29:47.203
starts to work, they are ready to work.

00:29:48.200 --> 00:29:49.638
Book knowledge is not enough.

00:29:49.809 --> 00:29:54.047
You have … We have to find a way
to do the reps in order to build

00:29:54.047 --> 00:29:56.572
the muscle, and we can't fake that.

00:29:56.698 --> 00:29:59.158
We still have to do something to
build the reps. So that's number one.

00:29:59.549 --> 00:30:03.517
Number two is I think we have to
redefine what are we looking for.

00:30:04.485 --> 00:30:09.637
And quality control, even in,
in MSP land, is going to be a

00:30:09.638 --> 00:30:11.434
significant part of what we do.

00:30:12.302 --> 00:30:19.509
So we have to retrain around what does
good look like Bookkeepers learnt what

00:30:19.509 --> 00:30:22.969
good looks like because they spent years
coding the transactions and getting

00:30:22.972 --> 00:30:26.604
feedback from their supervisors about
where- the mistakes they've made.

00:30:28.107 --> 00:30:32.035
Well, their job is going to move
to be doing that same work, but

00:30:32.452 --> 00:30:33.879
watching the machine instead.

00:30:34.790 --> 00:30:39.256
they have to now start to really
understand what good looks like, because

00:30:39.257 --> 00:30:42.508
if they don't, don't know what good
looks like, they can't identify bad.

00:30:44.197 --> 00:30:46.503
So that's how we l- I look at
it in the accounting space.

00:30:46.504 --> 00:30:48.654
We've gotta, we've gotta
talk about simulations.

00:30:49.041 --> 00:30:54.205
How do we train without, uh,
you know, putting tax at risk?

00:30:54.531 --> 00:31:00.232
Um, and how do we help, uh, train people
to know what good looks like rather

00:31:00.232 --> 00:31:04.568
than letting them learn that by osmosis,
which is how they used to learn it

00:31:05.875 --> 00:31:06.455
Yeah, this is interesting.

00:31:06.455 --> 00:31:10.235
I'd not considered simulation, but,
uh, so I was wondering where you

00:31:10.235 --> 00:31:11.875
were going with the, the, the pilots.

00:31:11.905 --> 00:31:13.265
But that, that makes a ton of sense.

00:31:13.325 --> 00:31:17.515
And, you know, to some degree, I
suppose this is a strange issue of

00:31:17.515 --> 00:31:23.155
like, uh, the AIs will sort of remove
that rung, but also provide the,

00:31:23.245 --> 00:31:27.355
the sort of the, the, the training
and simulation requirement, right?

00:31:27.385 --> 00:31:31.094
Like an AI can build a lot of
these simulations and act as a

00:31:31.115 --> 00:31:34.745
customer to, to give coaching
and mentoring to, to scale up.

00:31:34.765 --> 00:31:38.875
This would be, I think, you know,
maybe a separate pod-podcast entirely,

00:31:38.875 --> 00:31:43.135
but, uh, this I think is, uh,
what you touched on is the future

00:31:43.185 --> 00:31:45.035
of education in general, right?

00:31:45.035 --> 00:31:49.075
Like a lot of this I think will be
sort of pair-based learning of, uh,

00:31:49.435 --> 00:31:53.515
mentorship, and then you kind of exceed
the coach at some point and have human

00:31:53.515 --> 00:31:57.745
level intelligence to QA and oversight
these things for, you know, things

00:31:57.745 --> 00:31:59.613
that just require nuance, right?

00:31:59.665 --> 00:32:04.115
Like robots for now are still
very good at predictable outcomes

00:32:04.285 --> 00:32:06.225
and are not terribly creative.

00:32:06.425 --> 00:32:10.145
Like they can act like they're creative,
but they're generally kinda crap at it.

00:32:10.545 --> 00:32:14.195
Uh, and I think that this will be
sort of an interesting future as

00:32:14.475 --> 00:32:19.375
that shifts and it becomes more of
a, "I'll help you up to this level,

00:32:19.375 --> 00:32:22.325
and then you get to a level where you
st- actually start to monitor me."

00:32:22.725 --> 00:32:26.595
So I think this will be, uh, uh,
this will exist in pretty much

00:32:26.625 --> 00:32:28.132
every knowledge-based industry.

00:32:28.165 --> 00:32:31.465
And as you said, you guys are kinda
seeing the, the thin edge of the wedge

00:32:31.465 --> 00:32:35.015
of this and, but it'll, it'll trickle
down and affect all of us really.

00:32:37.639 --> 00:32:38.849
Well, this is fascinating, Peter.

00:32:38.869 --> 00:32:40.749
Uh, really appreciate ti- uh, your time.

00:32:40.749 --> 00:32:44.819
We'll, um, we'll link to you,
uh, you yourself, your LinkedIn

00:32:44.829 --> 00:32:47.959
profile and your, your company,
Fuel Accounting, uh, if anybody

00:32:47.959 --> 00:32:49.699
wants to continue the conversation.

00:32:49.699 --> 00:32:53.979
Any other sort of parting notes, words
of wisdom, uh, from the front lines

00:32:53.979 --> 00:32:56.309
of, of knowledge work in the age of AI?

00:32:56.951 --> 00:32:57.318
Yeah.

00:32:57.322 --> 00:33:01.450
So I mean, your audience probably works
with, with lots of accountants and,

00:33:01.461 --> 00:33:05.992
uh, in, in my AI accountant program,
we actually teach accountants, uh,

00:33:06.006 --> 00:33:10.418
how to think about AI and how to
implement AI within their firm, uh,

00:33:10.451 --> 00:33:14.087
so that they can… Basically, so
they can survive the next two years.

00:33:14.342 --> 00:33:18.050
Because, you know, I'm convinced that
the work will be different in less

00:33:18.050 --> 00:33:22.112
than two years from now, substantially
different, and someone that hasn't

00:33:22.172 --> 00:33:27.638
adapted to that, uh, will not a good
time with, with, with the industry.

00:33:27.976 --> 00:33:30.943
Um, so if any of your listeners
have accountants and, and they,

00:33:30.953 --> 00:33:34.076
they are grappling with what
should I be doing with AI?

00:33:34.405 --> 00:33:38.279
Uh, yeah, send them, send them to
theaiaccountant.ai and we have something

00:33:38.280 --> 00:33:42.587
called the Practice Transformation
Program, where we, we, we, we talk

00:33:42.594 --> 00:33:46.483
through all of the issues around AI,
what it's doing to the marketplace.

00:33:46.483 --> 00:33:50.043
We talk about that price compression,
uh, and, and then how do they

00:33:50.043 --> 00:33:54.016
prepare for a world where the AI
does more and more of the work

00:33:55.099 --> 00:33:59.169
And not only the accountants that
work for them, but probably a lot of

00:33:59.169 --> 00:34:02.609
their clients are accountants as well,
and sort of this could be kind of

00:34:02.619 --> 00:34:04.384
leading them to that conversation of,

00:34:04.684 --> 00:34:05.033
Yeah

00:34:05.069 --> 00:34:07.919
changing my business, this is
changing your business, so let's

00:34:07.919 --> 00:34:08.959
get on top of this," right?

00:34:09.159 --> 00:34:09.639
Well, that's great.

00:34:10.399 --> 00:34:11.229
Appreciate your time, Peter.

00:34:11.735 --> 00:34:12.049
Okay.

00:34:12.060 --> 00:34:12.381
Thank you.

00:34:12.401 --> 00:34:12.911
It was a pleasure