DogCo Secrets

In my last episode, I had the privilege of interviewing the one and only Joey Coleman, bestselling author of Never Lose a Customer Again and Never Lose an Employee Again. The conversation left me fired up, and I wanted to use today’s Hot Tip episode to break down three key takeaways I’ve been chewing on since we wrapped.

Whether you’re looking to deepen client loyalty or build long-term relationships with your team, this episode is for you.

Here’s what’s inside this episode:
  • Why curiosity is your most underrated retention tool
  • The costly mistake I made by over-focusing on new client acquisition
  • How vulnerability plays a hidden but crucial role in keeping the people you care about

💡 Key Takeaways:
  • Curiosity is the antidote to assumption, and the gateway to engagement.
  • Client retention is often more powerful (and more profitable) than constant acquisition.
Vulnerability in established relationships is uncomfortable, but essential.

If I could rebuild my first business all over again, this would be the playbook. I hope it helps you feel confident focusing on who’s already with you, not just who’s next.

📚 Mentioned in This Episode:


🎟️ Come Learn Live From Joey at the DogCo Business Summit!

September 26–28 in Winston-Salem, NC

In-person and digital ticket options available

https://my.cheddarup.com/c/dogco-business-summit-tickets/items

If this episode encouraged or challenged you, send it to a friend, share it with your team, or post it on socials. I’m cheering you on.

- Michelle


What is DogCo Secrets?

Ready to scale your pet care business? Practical advice you can implement easily and quickly to 10x the growth of your business, musings on the current state of the pet care industry, and all the tips and tricks I've learned from coaching over 200 companies in the last two years.