CRO Spotlight

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

It's time to talk about some likely neglected parts of your revenue engine, and how they help you turn dreams into reality.

In this episode, Warren and Lupe are joined by Eddie Reynolds, CEO and Revenue Operations Strategy Consultant at Union Square Strategy, and host of the RevOps Corner podcast. They tackle the topics with no easy answers including: why we don't do things we know are important, why planning, testing and proving with data are fundamental to whole-of-businesssuccess, the art of getting leadership buy-in on that, aligning your revenue silos, the perils of cold outreach, where RevOps fits into the C-Suite, and the barriers that tops people from doing things differently.

🔗 LINKS

Connect with Eddie on LinkedIn, or at the Union Square Consulting website.
You'll also find Union Square Consulting on YouTube and TikTok. Listen to the RevOps Corner podcast here.
You'll find Warren and Lupe on LinkedIn too.

Be CRO-ready from day 1 with Warren's CRO Accelerator course here .

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Show Notes

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

It's time to talk about some likely neglected parts of your revenue engine, and how they help you turn dreams into reality. 

In this episode, Warren and Lupe are joined by Eddie Reynolds, CEO and Revenue Operations Strategy Consultant at Union Square Strategy, and host of the RevOps Corner podcast. They tackle the topics with no easy answers including: why we don't do things we know are important, why planning, testing and proving with data are fundamental to whole-of-businesssuccess, the art of getting leadership buy-in on that, aligning your revenue silos, the perils of cold outreach, where RevOps fits into the C-Suite, and the barriers that tops people from doing things differently. 

🔗 LINKS

Connect with Eddie on LinkedIn, or at the Union Square Consulting website. You'll also find Union Square Consulting on YouTube and TikTok. Listen to the RevOps Corner podcast here. 
You'll find Warren and Lupe on LinkedIn too. 

Be CRO-ready from day 1 with Warren's CRO Accelerator course here.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

What is CRO Spotlight?

Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30

Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business?

Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that and have seen the results. The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.