Back on T-R-A-C-K

On the Season 5 Finale, Tom Martin joins to discuss how to "sell greatly" and bolster marketing efforts by making friends. The sales game has shifted; old models have faded into obscurity.  Success is more often achieved when representatives choose to "sell greatly" rather than to "always be closing", to nurture a relationship instead of extracting a prize.
*Editor's Note- Thank you so much for tuning in this year! We have some exciting plans in store for Season 6, coming 2021! Have a wonderful and safe holiday season! -Kerry & Austin

Show Notes

On the Season 5 Finale, Tom Martin joins to discuss how to "sell greatly" and bolster marketing efforts by making friends. The sales game has shifted; old models have faded into obscurity.  Success is more often achieved when representatives choose to "sell greatly" rather than to "always be closing", to nurture a relationship instead of extracting a prize.

*Editor's Note- Thank you so much for tuning in this year! We have some exciting plans in store for Season 6, coming 2021! Have a wonderful and safe holiday season! -Kerry & Austin

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.