On Good Authority: Publishing the Book that Will Build Your Business

Stephan Spencer is an SEO expert and bestselling author of The Art of SEO, Social eCommerce, & Google Power Search. He founded the SEO agency Netconcepts (acquired in 2010) and is now part of a multi-billion dollar ad agency conglomerate.   He's optimized websites for some of the world’s biggest brands, including Chanel, Volvo, Sony, and Zappos and hosts two popular podcast shows: Get Yourself Optimized & Marketing Speak. He's also overcome circumstances that would have destroyed most, including a childhood of constant moving and foster homes. But it was during this childhood, where he was left on his own to take care of himself, that he learned computers...which led him to where he is now: as one of the world's leading experts on Search Engine Optimization.   In this episode, we discussed resilience, Tony Robbins, proposing in a hot air balloon...and much, much more.   Would a book help your business? Click here to find out: www.futureauthorquiz.com.

Show Notes

Stephan Spencer is an SEO expert and bestselling author of The Art of SEO, Social eCommerce, & Google Power Search. He founded the SEO agency Netconcepts (acquired in 2010) and is now part of a multi-billion dollar ad agency conglomerate.   He's optimized websites for some of the world’s biggest brands, including Chanel, Volvo, Sony, and Zappos and hosts two popular podcast shows: Get Yourself Optimized & Marketing Speak. He's also overcome circumstances that would have destroyed most, including a childhood of constant moving and foster homes. But it was during this childhood, where he was left on his own to take care of himself, that he learned computers...which led him to where he is now: as one of the world's leading experts on Search Engine Optimization.   In this episode, we discussed resilience, Tony Robbins, proposing in a hot air balloon...and much, much more.   Would a book help your business? Click here to find out: www.futureauthorquiz.com.

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.