You're previewing a DRAFT of this episode! Edit Episode

Behind the Book Cover

Stephan Spencer is an SEO expert and bestselling author of The Art of SEO, Social eCommerce, & Google Power Search. He founded the SEO agency Netconcepts (acquired in 2010) and is now part of a multi-billion dollar ad agency conglomerate.   He's optimized websites for some of the world’s biggest brands, including Chanel, Volvo, Sony, and Zappos and hosts two popular podcast shows: Get Yourself Optimized & Marketing Speak. He's also overcome circumstances that would have destroyed most, including a childhood of constant moving and foster homes. But it was during this childhood, where he was left on his own to take care of himself, that he learned computers...which led him to where he is now: as one of the world's leading experts on Search Engine Optimization.   In this episode, we discussed resilience, Tony Robbins, proposing in a hot air balloon...and much, much more.   Would a book help your business? Click here to find out: www.futureauthorquiz.com.

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Stephan Spencer is an SEO expert and bestselling author of The Art of SEO, Social eCommerce, & Google Power Search. He founded the SEO agency Netconcepts (acquired in 2010) and is now part of a multi-billion dollar ad agency conglomerate.   He's optimized websites for some of the world’s biggest brands, including Chanel, Volvo, Sony, and Zappos and hosts two popular podcast shows: Get Yourself Optimized & Marketing Speak. He's also overcome circumstances that would have destroyed most, including a childhood of constant moving and foster homes. But it was during this childhood, where he was left on his own to take care of himself, that he learned computers...which led him to where he is now: as one of the world's leading experts on Search Engine Optimization.   In this episode, we discussed resilience, Tony Robbins, proposing in a hot air balloon...and much, much more.   Would a book help your business? Click here to find out: www.futureauthorquiz.com.

What is Behind the Book Cover?

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card