What makes a great Instagram Reel? It’s not fancy editing, dancing, or trying to go viral.
In this video, I’m breaking down the four things every great Reel needs: hook, value, personality, and a call to action.
Whether you’re a real estate agent, broker, small business owner, or entrepreneur, this simple framework can help you create Reels that stop the scroll AND help people connect with you.
You’ll learn:
– How to create a hook that gets people to stop scrolling
– Why value is about more than simply sharing information
– How your personality and perspective help your content stand out
– Simple calls to action that don’t always involve asking for the sale
– Why you don’t need fancy editing to create effective Reels
Remember:
Hook = stop
Value = stay
Personality = connect
CTA = what to do next
You don’t need to overcomplicate your Reels. Start with these four things and build from there!
LINKS AND RESOURCES:
🔗 Katie Lance: https://www.katielance.com/
🔗 #GetSocialSmart Academy: https://www.getsocialsmart.com/
🔗 Katie Lance on Instagram: https://www.instagram.com/katielance/
🔗 Katie Lance on YouTube: https://www.youtube.com/katielance
🔗 Katie Lance on LinkedIn: https://www.linkedin.com/in/katielance/
🔗 Katie on FB: https://www.facebook.com/KatieLanceConsulting/
🔗 Free content grid: https://www.katielance.com/contentgrid
🔗 Free resource library: https://www.katielance.com/freebies
ADDITIONAL VIDEOS TO WATCH
🔗 Facebook Business Page Link Limits: 2 Workarounds That Still Work: https://www.youtube.com/watch?v=lbslN9tZ4z4&t=18s
🔗 How the #GetSocialSmart Academy Helped Kama Burton Get More Visible & Consistent: https://www.youtube.com/watch?v=LPj7RKmdXhk&t=307s
🔗 3 Simple Ways to Stay Organized With Your Content (Plus a Backup System): https://www.youtube.com/watch?v=if9vNXBEGKA&t=10s
00:00 What Makes a Great Reel
00:06 Four-Part Reel Framework
00:15 Hook Stop the Scroll
00:28 Value Give a Reason to Stay
00:42 Personality Build Connection
01:10 Call to Action Next Step
01:34 Quick Recap and Outro