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Business is all about focus they'll tell you. Focus on one product, one service, one customer profile, maybe one geography. But what if you want to do it all? What if you don't want to limit yourself and instead want to sell a range of products or services aiming for the widest market possible? Can you even be successful that way? Well, today we are talking to Sahil Mehta of Emmbros Overseas, who has not one or two, but actually multiple brands, in multiple areas, spanning skincare, nutrition, fitness, women care, baby care, I mean, men, women, babies, well, that's about the widest market that I can think of. And he's gonna tell us how he got started down this path, and how he manages his portfolio of brands profitably.
Show notes available here.
Business is all about focus they'll tell you. Focus on one product, one service, one customer profile, maybe one geography. But what if you want to do it all? What if you don't want to limit yourself and instead want to sell a range of products or services aiming for the widest market possible? Can you even be successful that way? Well, today we are talking to Sahil Mehta of Emmbros Overseas, who has not one or two, but actually multiple brands, in multiple areas, spanning skincare, nutrition, fitness, women care, baby care, I mean, men, women, babies, well, that's about the widest market that I can think of. And he's gonna tell us how he got started down this path, and how he manages his portfolio of brands profitably.
Show notes available here.
ShopTok is the weekly show for and about small businesses. We interview business owners, entrepreneurs, freelancers, creators and small business experts to learn about their journeys and challenges and get from them their top tips for business success.
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