The good, the bad, the ugly, and the demons in this video, I'm gonna be
talking about the brutal truth about a life in roofing sales, or if you're
interested in roofing sales, if you're a seasoned veteran in roofing sales, or
if you're an owner or manager running a team, share this video, because sometimes
especially this time of year, we face some challenges, mid season burnout.
We begin questioning whether or not we want to stick to this.
And if you've ever been on that sense or know someone who.
Do share this video.
I hope that it inspires them.
Hey, first I wanna say welcome or welcome back.
My name is Adam.
Besman the roof strategist and everything I do here is designed to help you and
your team smash your income goal and give every customer an amazing experience
and to support you on that journey.
I invite you to download a free copy and I pitch like a pro roofing sales
training video library available right now@theroofstrategist.com or by clicking
a link in the video description below.
Now let's talk about the brutal.
The brutal blow up, gotta love doing one takes the brutal truth
about roofing sales careers.
I had a few people reach out saying, Hey Adam, can you talk about the stuff
people generally don't talk about?
And that's what we're about to do before we get into all the negative stuff.
I wanna first talk about the positives.
Which is why, why roofing sales?
What excites me so much about the opportunity in this industry?
And the reason that I love roofing sales is because anyone, regardless of your
age, regardless of your background, regardless of your education, regardless
of whether or not you have sales experience or even know anything about
roofs, You can come into this industry and absolutely transform your life.
It is truly a level playing field to absolutely anyone.
And this industry changed my life.
I went from being a, a massage therapist earning under $20,000 a year to learning
how to do that in a month or less.
And roofing sales completely.
Changed my life.
And that's why I run this channel is to help it do the same for you.
So that's why I love roofing sales, but what most folks don't prepare you for
is what you're actually gonna deal with.
We sell the big idea, make a hundred to 200 K.
Right.
And again, I know some people, by the way, I was just with a team, their
top producers are earning way north of that, but this is reasonable within
your first year is a hundred to 200,000.
And we ha we are sold on this grand vision of just like go out and doors.
It's the easiest way to make money.
And the reality is very different than this dream that's often sold or that lures
us in whether we're being sold or not.
Cuz it's easiest people to sell our salespeople by the
way, I'm guilty as well.
So.
That's why I love it.
And what we're sold now, let's break down the reality, the brutal truth
about a career in roofing sales.
Number one, the brutal truth is that it is incredibly simple,
but it is absolutely not easy.
All right.
So many people get in, they say, Hey, it's one of the easiest ways to make a living.
And, and I like, it's like one of those, I agree, disagree.
I don't mean to get too into semantics, but the concept is very simple.
The sales process and cycle is simple.
Once you learn it all, it is very simple, but simple is incredibly different than
easy, easy means anyone could do it.
And if it was easy, everybody would do it.
And the truth is most people end up falling victim to the second brutal
truth, which is wanting to quit.
You will.
Want to quit owners.
I know you you're tuning in and you're like, yep.
I feel like I built my own prison cell.
I want to quit, you know, the, the, the personnel issues, cash flow
stuff, headaches, angry customers.
There's times where we will want to quit.
And I just wanna tell you that, like, that's normal, if you've ever questioned
it, it means you're doing the right thing.
It means that you're on this roller coaster, this journey of roofing sales.
Now, most people quit too soon.
Like a gentleman who sold for me named Jordan, who struggled for eight
weeks, ended up with like no sales.
And of course, no income hits this hot streak.
Things pick up like wildfire.
He, he landed the equivalent of about 50 grand in commissions
that we pay to him and he left to pursue a desk job for a salary.
That was probably less than that.
So, so many people quit too soon before tasting the success.
And there's a young gentleman named Caleb, Caleb, shout out to you.
My.
Who I interviewed on the YouTube channel and right before he turned 21.
So we got into this business when he was 20, had month over month of
rejection, signing deals, getting denials, not getting any traction and
very quickly, you know, most people in that time, Hey, it's not working.
I've given this three months, but Caleb stuck with it.
And not only did he succeed, he earned his first six figures
right after he turned 21.
Now he's leading a team and he's absolutely kicking butt.
And you can tell.
His life has been changed and he's so incredibly happy.
So wanting to quit is entirely normal.
It's part of the roller coaster, which brings me to number three.
What you will be forced to face is what I call your inner demon.
Now everyone has an inner demon, and in fact, I've done an entire video.
I'm helping you conquer your inner demon.
That's here.
You are your own worst enemy in this business.
We are forced to confront ourselves our weaknesses, our conflict
avoidance, our communication concerns.
Our discipline.
All of these factors, our motivation, our confidence, all
of this stuff is our, our biggest obstacle between us and our income.
this demon is not pleasant to fight.
And I, I wish I could a attribute this quote, cause it just popped in my head,
but I just have to give the disclaimer.
It's not mine.
I believe I heard it from David Goggins, but it's, if you want peace, you
first have to go to war with yourself.
So if you know who, uh, I should attribute do drop a comment, uh,
in the comment section below.
So if you want peace, you first have to go to war for yourself.
Well, in roofing sales, our inner demon is that one personal roadblock
that we have to grow through.
We have to lean into.
We have to take this, this one thing that's holding us back.
And, and as an example, there's a gentleman who I've served, who he,
military veteran, he served in Iraq in some of the most dangerous places
has been in horrible environments.
He has been in combat.
He never once skipped a beat, but he comes here and he goes to knock doors
and he gets frozen with crippling fear.
So we have real threats on the outside that are gonna kill him.
And, and he he's.
Okay.
But the minute it's dealing with the interpersonal.
we freeze because it's an inner fear as opposed to an external
fear, it becomes larger than life.
So you need to be ready.
To lean into that discomfort because pretty much no other career
is gonna force you to do that.
And that's one of the reasons people quit.
All right.
Next.
Besides your inner demon, you will have a time where your mind is poisoned.
Okay.
Poisoned mind.
I have to apologize in advance for any spelling errors as I write and
talk . So what do I mean by poisoned?
You'll see this happen, seasoned folks, uh, owners, by the way,
managers, you I'm sure you've had this happen where you're on a hot streak.
Everything's going really well.
But then all of a sudden, we, we, we, we hit this stride of negativity customers.
You're a sleaze ball.
If I wanted to buy from you, I'd call get a real job.
You're a scam artist.
You're a con artist, blah, blah, blah.
You're a total scumbag.
All the things that we start hearing from people.
And then what happens is we poison our own mind cuz we take all this outside chatter
and then we internalize it no different than a young child being bullied about
their weight, their looks and impediment.
And then all of a sudden that.
Poisons their own narrative.
They tell themselves I'm too stupid.
I'm not smart enough.
I'm not good.
Looking enough.
I can't concentrate well enough.
I'm not confident enough.
I'm not smooth enough, whatever it is that you're not enough of this will happen.
And it's important to protect your mindset in order to succeed in roofing sales.
Because again, we are forced to face that inner demon.
All right, next on the list is customers will drive you crazy.
Customers will guarantee it.
Okay.
Now the reason that I say this is because the customers are the best part about
this business, but also the hardest part.
That's where we have conflict.
We have angry folks and things.
Well, that leads me to the next one.
I better tied in things.
Don't go as planned.
Okay.
You just need to know things.
Don't go as planned, by the way, I'm kind of like a perfectionist.
I want to give amazing service to the people I serve.
It's our, our core value at our companies create amazing experiences and things
don't go as planned and roofing.
You do a project things break, you're pulling tons and tons of debris off.
You've got coordination between for, for your, uh, supplier and the crews
and all these different pieces.
Like things will happen.
And when they go wrong, then the customers get upset.
And again, it's just gonna happen.
I tell folks, by the way, listen, it's not, if it's when this is
construction, there's tons and tons of debris coming off and going on.
I just want you to know if things don't go right, we're gonna take
care of you because it just happens.
And when you're new, you have this tendency to want everything to go.
Perfect.
And it's kind of a delusion.
It won't go that way.
So don't over promise, uh, what you can, what you can actually do.
So again, customers and things.
Always go as planned.
Now this last piece is the most important.
In fact, it's gonna warrant its own page.
Roofing sales is personal development in disguise.
I have been saying this for years, roofing sales is personal development in disguise.
There's almost no other industry out there where we can literally change
what we say or what we do and earn an extra 5, 10, 15, even $20,000.
Per month and it's all through personal development, things like your
communication, your organization, I'm just gonna use shorthand, your motivation
and discipline, which is a big one here.
Okay.
Your sales skills, your objection, handling your written communi.
on how you sell via email and text.
Anytime we become more confident, anytime we communicate better,
manage our time, better.
Those improvements in who we are carries over into sales and the
result of the personal development increasing as we earn more money.
So again, this is one of the reasons wrapping this back up to
the beginning of why I love roofing sales, because we just get to
gamify our own personal development.
It'll be the first to tell you I don't really care much.
Roofs like roofing products in, in, in the roofing world.
It really like, I'm not like, oh, I wanna just, I wanna grow
up and be in the roofing world.
And I love shingles.
Like, it doesn't matter to.
That's the way to give customers an amazing experience.
It's a way to solve a problem that many homeowners have.
And I know I can do it better than many other people.
And my reward of doing that really well is earning a really handsome living.
And the best part about it is I get to become an even better
version of myself each and every day, because I'm challenged.
So that to me is the real.
To ride you through the wave of this brutal truth of what you're
gonna face in roofing sales.
Let's wrap this up with a quick summary and get you onto the next video.
Shall we?
All right.
First roofing sales is simple.
It is not easy.
Next.
You will want to quit.
That means you're riding that rollercoaster of ups and
downs buckle up my friend.
It is a wild journey and your neck will indeed get ripped around
third, face your inner demon.
You're gonna have it.
I share mine.
And in fact, I'm gonna link to that at the end of this video.
So you can jump right into there next.
Protect your mindset and you do not wanna let anyone poison you.
So you start, if you start telling yourself what other people are telling
you, that's when you know you gotta poison mind in the last two, customers
are gonna drive you nuts, kil of kindness.
They're the best thing and the most challenging thing.
And the more skills you develop to help through that process,
the better off you'll be.
And remember, things are not gonna go as planned.
It's construction, it's roofing, but setting those expectations
are gonna help ride the wave.
So there you have it.
The brutal truth about life in roofing.
Share this video with someone that, uh, that, you know, that
might be able to benefit from it.
And if I missed anything about the brutal truth of what you would tell
someone to prepare them for the realities of life and roofing sales dude, drop
a comment right now and share that.
So we can create a rich discussion right here that everyone
can learn and benefit from.
Hey, thanks for joining me in today's video.
If you want to continue your journey, click right here to
get a free copy of my pitch.
Like a pro roofing sales training video library.
I'll send it to you.
Or you can click right here to jump into that video about overcoming
your inner confidence demon, and I'll see you on the next one.