Attributed - A podcast by Dreamdata

Allbound is a strategy Alex Olley, co-founder and CRO at Reachdesk has been adopting for some time now. It works!

But how?
Why?
Who needs to be involved?

Allbound is a revenue-centric strategy that transforms the sales-marketing dynamic across your entire organization.
In this live event, we will discuss how Allbound redefines traditional metrics, focusing on revenue rather than MQLs. Discover actionable insights and a new Go-to-Market motion that synchronizes sales and marketing efforts seamlessly. This session isn't just about theory—it's a guide to implement Allbound and drive unparalleled growth through cohesive collaboration and a shared revenue-focused vision.

Follow Alex Olley on LinkedIn: https://www.linkedin.com/in/alexolley/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Alex Olley
Demandbase Top 25 Sales Leaders 2023 | 2x IPO | 1x Exit | Personalization Fiend | Ex Lawyer | Cricket and Rugby Nut

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.