How the Role of Data Has Changed as Part of an Overall Marketing Strategy, My 1:1 with Aubriana Lopez

My guest this week is Aubriana Lopez, Head of Data Strategy, Global Product Marketing for Samsung Ads. Aubriana is an experienced multi discipline marketer who's had the ability to grow her expertise throughout the ever evolving nature of the media business, with a focus on audience development, cross functional measurement, and in depth reporting and insights.

What is The CMO Whisperer?

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.