My guest today is Tim McDermott. Tim is the President of the Philadelphia Union and Union Sports and Entertainment, overseeing all club business operations. Since joining the Union in 2016, his efforts have focused on increasing brand strength, expanding the fan base, and enhancing revenue opportunities, while maintaining a commitment to growing soccer and positively impacting the community.
Under his leadership, the Union have achieved significant milestones, including record partnership revenues, the largest season ticket base to date, and historical highs in television ratings, social media engagement, and media coverage. Previously, Tim served as Chief Marketing Officer (CMO) for the Philadelphia 76ers (NBA), the Philadelphia Eagles (NFL), and the Washington Capitals (NHL).
During his tenure with the Eagles, the team was recognized by Forbes as the fastest-growing brand in sports. In 2011, Tim was named to the '40 Under 40' by the Philadelphia Business Journal, and in 2014, he received the CMO Club Programmatic Marketing Award. His brother, Sean McDermott, is the head coach of the Buffalo Bills.
What is The CMO Whisperer?
The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.