Women-Owned Wednesday

Want to improve customer experience? Start with human-centered design. Listen in as Director of Key4Women Barb Smith talks with Justin Hunsaker, senior vice president of KeyBank's omnichannel originations, about how to make your customer the focal point of your business.

In this episode, they take a look at how several companies are using human-centered design and discuss how to build this predictive client-centric approach into your business model to help drive success.

Show Notes

Companies that solicit feedback and advice from their customers – and apply it to their business – are more successful. According to research by Deloitte*, client-centric companies are 60% more profitable than companies not focused on the customer.

At the heart of this customer focus is human-centered design (HCD). HCD is a process that starts with the customers you serve and ends with new solutions that are focused on their needs.

In this episode of our Women-Owned Wednesday podcast, Key4Women® Director Barb Smith talks with Justin Hunsaker, senior vice president of KeyBank’s omnichannel originations, about how to make your customer the focal point of your business. They also share resources you can easily access to help get your business started.

Not a Key4Women member? Visit key.com/women to join today.

*Deloitte. "Wealth Management Digitalization changes client advisory more than ever before." September 2017.

What is Women-Owned Wednesday?

Advice & insights for women in business.

The views and opinions expressed on the ‘Women Owned Wednesday’ Key4Women podcast are those of the guests and do not necessarily reflect the official policy or position of KeyCorp.

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