#604 S2 Episode 473 - VANITY FAIR: What Metrics Really Matter in Social Selling

SALES WILL ALWAYS HAVE THE NUMBERS GAME

Numbers matter, that’s a fact. But what numbers do you have to keep an eye on? Social media, LinkedIn in particular, is full of vanity metrics such as likes, reactions, comments, and more, but what do we really have to look at? Mike is back with Collin to discuss that these metrics are not really what you want to focus on, but the conversations, referrals, and conversions you get out of your content. Stay tuned until the end because Mike explains why referrals are still the gold standard for leads in this latest episode of Sales Transformation.

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

MIKE: STOP LOOKING AT VANITY METRICS

“Don't worry about the metrics and the likes, and the comments, and engagement, worry about how are you? How many sales conversations are you starting out of this? How many referrals are you asking for? Or getting in a week, a day, or a month? depending on what your product and sales cycle is?”

MIKE: THE GOLD STANDARD LEAD FOR SALESPEOPLE

“The number one gold standard lead for salespeople, hopefully, you agree, is referrals. If you get like a warm introduction from somebody who's like a client who's doing business with you, and they introduce you to somebody else, there's like a really high chance of that closing, studies show like a 50 to 80% chance of closing that business.”

Connect with Mike

Mike Montague | Sandler | LinkedIn the Sandler Way

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

What is Sales Transformation?

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!