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What ideas can we steal from another service industry to put us at the head of the pack in ours? Sherry Sanger joined the marketing team at Penske Truck Leasing (a Fortune 500 firm) 20 + years ago. She speaks with Iroquois to share insights on how to market on a small budget, the similarities in B2B and B2C, hiring the right people to deliver on your brand promise, and much, much more.
Iroquois® is a network of more than 2,200 independent agencies in 41 states writing over $1.5 Billion in premium with affiliated Carrier-Partners. Agencies with premium from $2 million to more than $100 million join Iroquois to grow revenue, profits and agency value, without sacrificing independence. www.iroquoisgroup.com