In this episode of SHARE THE LIFESTYLE, Steven is joined with a special co-host - Ron Kolb the VP of Sales at City Llfestyle, and they are joined by two City Lifestyle Publishers from Minnesota, where they talk about building a best-in-class magazine business through uncertainty and turning fundamentals into momentum.
From launching during Covid to doubling growth, the conversation breaks down what actually moves the needle: meetings, long-term thinking, strong renewals, and market collaboration that puts the client first. You’ll also hear how cross-selling across multiple magazines can create a streamlined client experience, protect relationships, and grow revenue for everyone involved.
You’ll learn:
How to use controllable activity (meetings, follow-up, pipeline) to create consistent momentum
Why long-term deals and expectation-setting drive stronger renewals and a healthier business
How to cross-sell as a market team without stepping on toes, while making it easier for clients to expand
What is Share the Lifestyle?
What does it actually take to lead a life of impact? Most people are living for their next day off, but we’re focused on the next chapter—one defined by more time with family, more freedom in your schedule, and the courage to build something of your own.
On Share the Lifestyle, City Lifestyle founder Steven Schowengerdt deconstructs the '7 F’s' that define a life well-lived: Family, Finances, Freedom, Friendships, Fitness, Faith, and Fun. These are the unfiltered conversations with the difference-makers defining our culture today.
Stop just living your life. Start designing it. Join the movement.