P is for Profit

In her work as a brand strategist, Susan Meier discovered early on that people form deep emotional connections with the brands they buy. Using her talent as a visual artist, Susan, founder of Susan Meier Studio, has been able to excel in a key part of branding – the design.

Show Notes

In her work as a brand strategist, Susan Meier discovered early on that people form deep emotional connections with the brands they buy. Using her talent as a visual artist, Susan, founder of Susan Meier Studio, has been able to excel in a key part of branding – the design.
 
She also pays close attention to the other part of branding a business: your unique story and your values – who you are, in a nutshell. Plus, you must showcase what makes you different – and better – than the competition. Otherwise, you compete on price, which Susan says is a race to the bottom.
 
We take a deep dive into branding strategies any business can use, as well as…
 
  • What small businesses can do to establish an effective brand

  • The biggest myths about branding

  • Making your business relevant to your target audience – and how to make sure they know

  • Using branding to create a competitive advantage

  • And more

What is P is for Profit?

Small business is crazy competitive and too often profits are razor-thin. However, some people are bringing home big, bankable profits. Adam Lean, small business veteran and founder of TheCFOProject.com interviews top small business experts to uncover the secrets to building a profit-focused company. Along the way, he'll break down all the complex finance stuff and make it simple and easy to understand so you can be a better business owner and own a more profitable business. Watch the on-demand video seminar: "Why Your Small Business Might Not Be as Profitable as it Should Be" at theCFOproject.com/video.