Dr. Randolph B. Schiffer joins me in the studio to talk about his fascinating new book, Bedtime Stories That Will Terrify Children. Having written a book myself years ago, I know how much the success of a book depends on the details—especially the title, the artwork, and that eye-catching cover that makes people pick it up. In this conversation, we dive into the creative process behind the book and what makes it stand out in today’s publishing world.
Creators and Guests
Host
Jeff Crilley
Having seen the failures of the public relations industry first-hand from within the news room, CEO Jeff Crilley founded Real News PR® with a vision to equip his company with a team of media experts.
What is The Jeff Crilley Show?
Jeff Crilley is a former news reporter, who spent more than 25 years in newsrooms across the country. He’s an Emmy Award winning journalist, who decided to make the jump from news in 2008, when he founded his own PR Firm, Real News Public Relations.
Today, the firm has more than 100 clients, and Jeff continues to tell the stories of interesting people he meets along the way.
These are those stories.