Content, Briefly

In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more.

This episode is brought to you by our friends at SHUFFLL.

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Timestamps:

00:00 Intro 
02:58 Who's Haley Griffis?
03:14 Haley's background.
04:52 Transition from PR to content.
08:27 Buffer's culture of transparency.
13:37 Challenges and opportunities of maintaining a large blog.
17:50 Adaptable content strategy.
20:56 Low-performing content and audience engagement.
21:54 Content tracking and reporting.
24:54 Net new content and multimedia.
29:54 Buffer's hall of fame articles.
33:30 Learn more about Hailley and Buffer and get in touch.
35:04 Outro

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Useful Links:


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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.