Course Lab: Lessons from Successful Online Course Creators

How do you solve for legitimacy, credibility and industry recognition? Course creator and PR visionary Gini Dietrich literally wrote the book on it! Listen in as the creator of the PESO PR Model shares invaluable insights for course success.

Show Notes

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Gini Dietrich is the founder and CEO of Armand Deitrich, an integrated marketing communications firm based in Chicago and Spin Sucks, a PR and marketing blog and consulting site. As course creators, we often start with a course that we turn into a more robust business. We then scale that business into something larger to serve more people. Most of us don’t end up changing an entire industry.

     In this episode, Danny and Abe talk to Gini Dietrich about how she is doing just that by taking ownership of her space in the industry, setting new standards and reaching out to partner with a university to establish credibility for her methods — and her students. In the process, she’s raising the bar for public relations and marketing professionals.

In this episode we discuss:
  • Partnering outside your business, including to increase credibility.
  • Adding “triggers” to your course curriculum to improve engagement and progress.
  • Continually reviewing and updating your course to better serve your clients. 
  • Crafting a course with a unique perspective or twist to boost recognition and legitimacy.   
  • Danny and Abe’s debrief.


“So having those triggers and quizzes and making it easy to go from one to the next index really helped.”
– Gini Dietrich


“Your course doesn't have to be perfect right out of the gate, but every time you run it, it's an opportunity to look at it and ask yourself, ‘well, how can I make this better?’.”
– Danny Iny


Guest Bio:
     Gini Dietrich is the founder and CEO of Armand Dietrich and Spin Sucks. She is author and the host of the Spin Sucks podcast. Gini is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years.

     Gini is also the co-author of Marketing in the Round, co-host of Inside PR and co-host of The Agency Leadership podcast.

Resources or websites mentioned in this episode:



Credits:
  • Guest: Gini Dietrich
  • Hosts: Danny Iny & Abe Crystal 
  • Producer: Cynthia Lamb 
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely


     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.


Music and SFX credits: 

• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION


Episode transcript:  Course Cred (Gini Diethrich)  coming soon

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Creators and Guests

Host
Abe Crystal
Host
Danny Iny
Producer
Cynthia Lamb
Guest
Gini Dietrich

What is Course Lab: Lessons from Successful Online Course Creators?

Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.

Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.

In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.

Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!