Chief Evangelist with Ethan Beute

Today’s guest is Shaun Plant, Chief Legal Evangelist at LawVu and Community Evangelist at InView. He joins host Ethan Beute to share a better way forward for lawyers going in-house – leaving the traditional law firm model and becoming proactive business partners with deep legal expertise, supported by software and tools, to make a substantial impact on the company's operations and strategy.

Watch or listen to learn how content creation, certification courses, community building, a business book, activity-based metrics, and visionary leadership come together in a unique role, opportunity, and movement.

Takeaways:
  • The most important role of an evangelist is to believe in the value and impact of their message wholeheartedly, to possess a deep understanding of their audience's needs, and to cultivate personal relationships while connecting industry stakeholders.

  • In-house lawyers should be business partners, not just legal service providers. “There is a better way of working” - being more connected, proactive, and creative, aided by software and tools, to maximize impact on the company's success.

  • The core of the role involves thought leadership, social media, conferences, panels, and similar. He’s also writing a book to define and empower this movement and managing an engaged, 10,000-member community. Success is measured primarily by activity metrics – along with some vision and trust.

  • Most of the content in the community is member-created. It’s tech- and brand-agnostic; though it’s provided by LawVu, they’re careful to keep it focused on the goal of helping people embrace a new way to practice law. – through magazines, a website, a blog, conferences, and matchmatking/networking.

Quote of the Show:
  • “We knew we had a solution, but it was a solution to a problem that the industry we were talking to didn’t want to admit that it had.”

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Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Creators & Guests

Host
Ethan Beute
Ethan Beute is the Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business.
Producer
Bjørn Bauge

What is Chief Evangelist with Ethan Beute?

Welcome to Chief Evangelist, the podcast that unravels the unique and potent role of Chief Evangelists and the influential movement they lead. Hosted by Ethan Beute, each episode delves into the world of evangelism work, exploring its intricacies and shedding light on what success truly means in this space. From understanding why focusing on a problem is more impactful than a product, to the overlap and divergence with thought leadership, community building, category design, and traditional sales and marketing – this podcast is your go-to resource for insights into innovation and the demand for evangelism. Whether you're aspiring to be a Chief Evangelist or seeking to comprehend its significance, join Ethan for captivating conversations with evangelists across diverse companies, verticals, and industries.