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I am.

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And this is choosing leadership.

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A podcast for high performers,
with big dreams at work and life.

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This is a podcast for people who
know deep inside that there is more.

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Have you achieved a great deal of success?

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But on the inside, you still
feel empty and like an imposter.

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Do other people see
you as a strong leader?

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And you wonder why it still
feels so lonely and suffocating.

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The aim of this podcast is not to provide
you more content, but instead shift

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the context under which you operate.

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I dare to speak to the tremendous
power, which you already have

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rather than what you believe.

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Are your strengths and limitations.

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This podcast is called choosing
leadership because that is

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what leadership is a choice.

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And this is the leadership journey, CDs.

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I am interviewing leaders with
an interesting story to learn how

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they got where they are today.

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We all have a lot to learn
from each other's stories.

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Of Viet.

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We started very veer now.

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And over successes and struggles on the V.

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With this series of
interviews, my attempt.

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Is to give leaders an opportunity to
share their stories and for all of us

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to learn from their genders sharing

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is the executive director of Africa,
no filter, which is working to

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shift the narrative about African
people and Africa as a continent.

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She has also worked with the bill and
Melinda gates foundation previously.

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And prior to that, she was a
well-known TV, presenter, producer

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auto publisher, and a successful
entrepreneur, which she calls.

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Jumps from one tree to another and
the interview, she talks about her

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trust in the universe and how that
allows her to take risks and venture

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into very different territories.

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We talk about.

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How growing up in Nigeria gave her such
a boost of confidence that she doesn't

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see failure as anything except learning.

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She also highlighted how her parents never
told her that she cannot do this or that.

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And which allowed her to
take big risks in her career.

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Hi, Moky welcome to the show.

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I am summit.

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Nice to meet you.

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Same here.

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Wonderful to have your head under
full, to have a habitat video and

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to begin with, can you maybe share
with our listeners a little bit

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about who you are and what do you

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do?

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Okay.

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I usually start my introductions
saying I was born in Nigeria.

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I went with educated in the UK
and then about 25 years ago,

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I moved to South Africa and I
honestly feel that's where so many.

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Big moments in my life happened.

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So I'm I guess the best way to
describe my career in terms of

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describing me is I C I like stories.

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I am a communicator and storytelling
is a medium that I really work with.

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And that is actually what I do now
as a living, I have a job where

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I'm the executive director of a non
profit called African of filter.

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Which is a an organization that
was set up by a number of UK and us

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funders to help shift harmful and
stereotypical narratives about Africa.

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And because we understand how
narratives occur, which are through

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stories, told persistently over time.

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Our theory of change, is that in order
to shift or change the narrative, you've

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got to introduce new different stories.

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So we fund storytellers.

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So I'm very much in
the storytelling space.

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But prior to that I've written book.

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I've written a book about  Africans,
greatest entrepreneurs I've done.

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Documentary lifestyle series called
living at about afterwards, which

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famous I've published other books.

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I did a series of books called Nali
books, which were really trying

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to get younger people to read.

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And we turned them into films.

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My hardcore jobs, prior to this role,
I was at the bill and Melinda gates

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foundation and heading up communications.

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I'm still trying to figure
out how to tell stories about

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development, work on the continent.

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And yeah, so I've done a lot, I'm old, but
when I think about how best to describe

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myself, increasingly I realize it's around
communications and around storytelling

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and wonderful.

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I prefer to use the word wise rather than.

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Yeah, I'd say the, I entered into, I
entered one of these alcohols sites

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unit says before you were allowed to
go into the site, it would actually

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the Johnny Walker and it pops up into
the screen and you have to put your

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date of birth in, and then it shoots
you a quick screen grab that says

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you are X and it tells you your age.

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And I suddenly thought my God internet,
doesn't let you forget how old you are.

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You may call yourself
wise, there's internet.

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This website told me how old I was.

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Yeah.

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And as you spoke about story
and narratives you, and you

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mentioned briefly about living
in multiple different countries,

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what is the, what is your story?

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Where are you coming from?

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I'm Nigerian.

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I was, like I said, I was born
in Nigeria, but I spent a lot

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of time outside of Nigeria.

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But I think where it matters,
where it counts in my heart.

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And the way I.

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The question.

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I ask people who don't live,
where they were born or where

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their parents were born.

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Where do you want to be buried?

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And when I think about that, I won't
be buried in Nigeria or my ashes

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sprinkled in Nigeria that's home.

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So I think first and foremost,
I am Nigerian and second be I

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am an African because I think
I've lived a lot of my life.

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Out of Nigeria but increasing a
lot more of it in on the continent.

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So I've, I live in South Africa now.

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Through my career, I seen myself as
very entrepreneurial and somebody

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who just gets up and does things.

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So I've done multiple projects and I
used to have a talk about my career,

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which is called jumping trees.

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And the reason why I use that
analogy was that I never climbed

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the tree to get to the top of it.

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I went to the top of one.

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To the top of another,
to the top of another.

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So I was jumping trees.

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It was D it's a different
perspective on life.

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And it requires some, to be brave
because you don't have that experience

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of, oh, I've been doing this for years.

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You learn as you're doing it.

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So I think when I think about myself Or
when people think about maybe I'm brave.

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I think I'm brave.

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I step out.

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I take risk.

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I do, I believe in taking risks
and I believe in doing it first.

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And in fact, Nike's slogan just do
it is the slogan that I live by.

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Wonderful.

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And there's a spoke about those
jumps from one tree to another.

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Can you share maybe a couple of those
key jumps in your life and how has

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that shaped you as a person and as.

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Yeah.

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The sort of things I've done.

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I produced the, my first
sort of documentary series.

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I got a commission from, this
Pan-African platform here called emanate.

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I'd never done it before.

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So I set up a production
company and I went off.

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Did this, that was jumping trees.

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Cause most of the times you will
work in a production company.

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You'll work your way up.

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I was the executive producer of this
concept, so that was a tree I jumped on.

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The first book I ever wrote got
published and picked up by penguin books.

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That was Africa's greatest entrepreneurs.

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So I went from, not that
I had a small title here.

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I went to one of bleeding publishers.

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All of a sudden I had a Bookout
and all that followed with it.

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I, what are the other things I've done?

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I've done so many things.

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Yeah, even when like I set up
a publishing company I'd never

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worked in a publishing company.

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I just set it up.

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So now I'm running a publishing
company again, that was jumping

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trees into a totally new industry.

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I don't often talk about this, but
I used to be an actress as well.

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And in that I got asked because
I was on TV presenting stuff.

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I got asked to be in this drama
series called Jacob's cross,

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which was, it was like Dallas.

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I don't know if you remember Dallas.

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It was an oil sort of, dentisty Nigerian
dentisty and then saw an African family.

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It was very, and I got a lead role in it.

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So I went from never being an actress to
having been a lead on a what turned out

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to be a really groundbreaking, a major
drama series in Africa, on the continent.

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So I went in.

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Straight from never having gone to
drama school, never hadn't been in

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any drama productions to being in a
top drama that required a lot of being

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brave because I'd never acted before.

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And I remember the producer the last
day when the series ended and she

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came on stage and she just reminded
me when I was like the first day.

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And, I remember thinking, gosh, you've
just got to trust the universe that

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when you do these things, when you jump
onto a tree or you jump from one thing

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to another, I just trust the universe,
which requires a lot of confidence

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in both yourself and the universe.

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But I think I've been very good at that.

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Knowing that I land on my feet

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and I want to come to that.

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Trusting the universe part, but before
I'm very curious about what took you

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down these very different looking
pals, like from an being an actress to

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being in to being what you do today.

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And yeah.

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So what has been the curiosity or the
connecting threads between these gems

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between, the book, the series of
books, even the acting, there were

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the thing that I think brings them all
together is that they were all telling.

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Stories about the continent.

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It really bothered me.

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I was I lived in England in 1985.

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I was in my late teens.

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That's when live aid the concert happened.

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So I'm Bob Geldof and all these,
superstars were talking about Africa.

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It was very poor continent.

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It faces of starving children and they
needed to help, anybody who had one pound

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could help an African, a poor African.

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And I remember just being really angry.

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I was African and that, that
was not the African I knew.

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And I thought, setting the world,
this single image of the continent

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and that was a  really pivotal moment.

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It really shaped a lot of things I did
since, because I started writing, I wrote

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articles about, I remember one of them,
I saw it recently called three white men

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that was Bob Geldof and Bano and I don't
know who the third one was the one that.

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Men who wanted to save Africa?

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I started doing a lot of things like that.

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The book I wrote Africa's
greatest entrepreneurs.

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It was really about saying, look, hold
on a minute, that entrepreneurs who

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are world-class on the continent, doing
amazing things, making money running

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businesses, but we didn't know about them.

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They weren't.

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And the internet is not, it was
not as prolific, then as it is now.

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So the book came about on, because
of that the series living it that

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I did was really about trying to
showcase Africans in a different light.

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The series was about lifestyles
of the rich and famous in Africa.

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And again, nobody was seeing those.

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On the continent.

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And I remember after the series was
done, I approached a European, I

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think actually somebody in Holland
or Amsterdam to see if we could get

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it on a station in Europe somewhere.

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And I remember the response that I
got was that, no, we can't take this.

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We can't sell it because Europe is
not ready to see Africans living with.

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That was the response I got.

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So it was this perpetual sort of battle
against how the world sees Africa, which

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was very different to how I saw Africa
and how I saw myself as an African.

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So a lot of the things I did and I'm
doing, because my current job is entirely

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all about, shifting narratives about
Africa, all of the, that sort of feeding

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has informed many of the things that.

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Yeah it's been about, how do I present
the continent in its best light?

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That's what's been a driving force.

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Yes.

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And was that living in England and
shoe and seeing that a narrative that

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shaped you or that pushed you to to
take those different jumps with w the

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common thread of telling a difference?

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I've got, like I said, I think that
1985 live aid concert was the trigger

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moment that made me start thinking
about what can I do to change the.

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We do things, there's been many things
that have happened many instances

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in my life, I lived in the UK.

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So you're faced with, people judging you.

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I remember I'd applied for a job and I was
sitting in a recruitment agents office and

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he said, Mike, I think you're great, but I
can't put you forward for this job because

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they're not ready for a black woman yet.

236
00:12:08,349 --> 00:12:10,917
There's another job I had where,
was told that, you're not doing.

237
00:12:11,377 --> 00:12:13,149
So there's no way you're
going to, get further.

238
00:12:13,149 --> 00:12:16,492
So yes, there was this image that,
because you're black, you weren't as good.

239
00:12:16,492 --> 00:12:20,984
And you were African, you were even
not really not as good because I've

240
00:12:20,984 --> 00:12:22,484
always said there's a hierarchy.

241
00:12:22,484 --> 00:12:26,023
It's probably white men at the
top, then black men, then white

242
00:12:26,023 --> 00:12:28,153
women and then black women.

243
00:12:28,153 --> 00:12:31,564
And then at the bottom of that is
African women, so I think those couple

244
00:12:31,564 --> 00:12:35,006
of ladders one has to climb up, but
yeah, I think there's a lot of reasons.

245
00:12:36,191 --> 00:12:36,491
Yeah.

246
00:12:37,601 --> 00:12:38,981
How did you dealt with that?

247
00:12:39,011 --> 00:12:43,722
Because that sounds like like very
discriminatory or even racist.

248
00:12:44,112 --> 00:12:47,917
And also as a young girl, as a
teenager, how did you react to that?

249
00:12:47,917 --> 00:12:49,057
And how has that shaped you?

250
00:12:50,047 --> 00:12:53,677
Look, I think the first, most important
thing is I, my formative years

251
00:12:53,677 --> 00:12:57,157
were, spent in Nigeria and there was
something about that continent that.

252
00:12:58,149 --> 00:13:00,189
Us all such a boost of confidence.

253
00:13:00,209 --> 00:13:03,588
I stepped out in the world as
if I was in first class and the

254
00:13:03,588 --> 00:13:04,788
world had to fall behind me.

255
00:13:04,788 --> 00:13:08,568
So whilst it did happen, it wasn't
something at the front of my

256
00:13:08,568 --> 00:13:09,978
mind because I didn't grow up.

257
00:13:10,863 --> 00:13:11,223
The eating.

258
00:13:11,223 --> 00:13:12,093
I was second rate.

259
00:13:12,273 --> 00:13:16,473
I grew up believing I was a proud
Nigerian and still am, and that

260
00:13:16,473 --> 00:13:17,973
makes a very big difference.

261
00:13:17,973 --> 00:13:21,363
So I was coming from probably a different
place to what, somebody who grew up

262
00:13:21,393 --> 00:13:25,443
growing up there and had been faced with
racism and right from an early stage.

263
00:13:25,773 --> 00:13:30,003
And in fact, the first time I
remember a racist incident was

264
00:13:30,003 --> 00:13:31,293
when I was in boarding school.

265
00:13:31,343 --> 00:13:34,130
And I'd been there for a couple of
years and then they had south African.

266
00:13:34,755 --> 00:13:36,405
Come to the school and
white south African.

267
00:13:36,795 --> 00:13:39,285
And I remember she walked into the
room and saw me sitting there and

268
00:13:39,285 --> 00:13:40,965
she said, who's that for that go.

269
00:13:41,295 --> 00:13:42,735
And to be honest, I've never.

270
00:13:43,470 --> 00:13:45,870
I heard myself described as a black girl.

271
00:13:45,870 --> 00:13:48,780
So I even looked to see who she's
talking about, who is this black girl?

272
00:13:48,810 --> 00:13:50,250
Cause I'd never seen myself as that.

273
00:13:50,640 --> 00:13:53,110
And ironically, they put us in
the same room together and we had

274
00:13:53,110 --> 00:13:55,150
that all mighty massive fight.

275
00:13:55,270 --> 00:13:58,553
And that's the first sort of
experience I had or, there were

276
00:13:58,553 --> 00:14:03,173
people with racist attitudes and
I must've been about 15 or 16.

277
00:14:03,658 --> 00:14:04,048
Yeah.

278
00:14:04,108 --> 00:14:06,849
. And now I want to come to that
trusting the universe park.

279
00:14:06,879 --> 00:14:11,919
As you connect these threads in your life,
as you jump from one tree to another,

280
00:14:12,249 --> 00:14:17,829
what does allowed you to actually sustain
yourself and to maintain the level of

281
00:14:17,919 --> 00:14:22,299
leadership requires to not just lead
yourself, but also lead other people like.

282
00:14:22,907 --> 00:14:25,997
I think one of the big things that
I think I've been very happy and

283
00:14:25,997 --> 00:14:31,847
blessed with is the innate sense within
myself, but whatever I do, I can do it.

284
00:14:32,370 --> 00:14:35,610
I think there's, you need to really
first of all believe in yourself.

285
00:14:35,790 --> 00:14:37,870
So to have other people believe in you.

286
00:14:37,870 --> 00:14:40,901
So I have, and there's
been a real strong sense.

287
00:14:40,901 --> 00:14:45,170
Even if it doesn't work,
what will I learn from it?

288
00:14:45,320 --> 00:14:46,890
And I haven't been scared of failure.

289
00:14:46,892 --> 00:14:49,478
If I was an entrepreneur, I
started up a little fashion

290
00:14:49,478 --> 00:14:51,078
business and it didn't work.

291
00:14:51,078 --> 00:14:52,878
I started off at a restaurant
business in London.

292
00:14:52,908 --> 00:14:54,978
It didn't work, but it didn't stop me.

293
00:14:55,558 --> 00:14:58,470
Starting other things, I got been
once I forget what I know about

294
00:14:58,470 --> 00:14:59,560
that, and I don't want to do that.

295
00:14:59,630 --> 00:15:03,616
In, in my like dumb storage room,
I have a whole lot of books.

296
00:15:03,646 --> 00:15:05,656
I have a lot of books that I didn't sell.

297
00:15:05,716 --> 00:15:08,956
And I remember asking my husband
to fund this massive print run

298
00:15:08,956 --> 00:15:11,826
because I needed to bring the price
of a books to a certain point.

299
00:15:11,846 --> 00:15:13,966
I needed to print a lot and he did.

300
00:15:14,026 --> 00:15:14,386
And.

301
00:15:15,286 --> 00:15:18,226
I've got a lot of them still
because we didn't sell the volumes.

302
00:15:18,255 --> 00:15:23,184
Failure is part and parcel of who I
am, because I don't see it as failure.

303
00:15:23,204 --> 00:15:24,847
I just see it as, the experience.

304
00:15:24,907 --> 00:15:29,557
And I think that is a huge sort
of difference in confidence

305
00:15:29,557 --> 00:15:31,387
booster because I never failed.

306
00:15:31,927 --> 00:15:32,827
I just learnt.

307
00:15:33,587 --> 00:15:36,187
I wound up getting on that
because that's such a profound

308
00:15:36,187 --> 00:15:38,159
statement and then I never.

309
00:15:38,962 --> 00:15:41,842
Uh, And I know that failure
is, can be a very heavy word

310
00:15:42,652 --> 00:15:44,032
for leaders and entrepreneurs.

311
00:15:44,032 --> 00:15:46,132
And I just want to gain that.

312
00:15:46,132 --> 00:15:47,212
That is not trivial.

313
00:15:47,242 --> 00:15:48,187
That is that is key.

314
00:15:48,187 --> 00:15:52,417
Or in fact that powers that those jobs
and that trust with you mentioned.

315
00:15:53,317 --> 00:15:56,962
. And as I just spoke about narratives,
as you spoke about stories is that

316
00:15:56,962 --> 00:16:00,850
also, is that a continental thing or is
that something which you have from your

317
00:16:00,850 --> 00:16:05,240
family or was that a family narrative
or something growing up in, in in

318
00:16:05,240 --> 00:16:09,380
Nigeria that you had this confidence
or this sense about failure or taking.

319
00:16:10,108 --> 00:16:11,926
No I don't think so.

320
00:16:11,926 --> 00:16:15,660
I I was the youngest child and I think
there's research that shows that the

321
00:16:15,660 --> 00:16:20,280
youngest child in the family, because
I do believe in birth order youngest.

322
00:16:21,435 --> 00:16:25,607
Child syndrome is that they take, tend
to take more risks because they grew

323
00:16:25,607 --> 00:16:28,797
up a little faster cause they want to
do whatever their older siblings done.

324
00:16:28,797 --> 00:16:32,320
So yeah, I believe that and they
probably get a lot of attention

325
00:16:32,320 --> 00:16:33,280
because they're the youngest.

326
00:16:33,310 --> 00:16:35,794
So I think, that's probably what I got.

327
00:16:35,794 --> 00:16:39,997
And also just the fact that I had parents
who never stopped me doing anything.

328
00:16:40,023 --> 00:16:42,883
I don't remember ever being told you
can't do this or you can't do that.

329
00:16:42,905 --> 00:16:44,420
Yeah, I think, things like that.

330
00:16:44,420 --> 00:16:45,600
There's an element of it.

331
00:16:45,600 --> 00:16:49,050
It starts at home, starts
with your upbringing.

332
00:16:49,093 --> 00:16:52,213
But a lot of it, I think you
acquire over time as well.

333
00:16:53,053 --> 00:16:53,273
Yeah.

334
00:16:53,723 --> 00:16:56,591
So is there something that
people misunderstand about you?

335
00:16:57,731 --> 00:16:58,271
Oh yes.

336
00:16:58,901 --> 00:16:59,841
The angry black woman.

337
00:17:00,291 --> 00:17:00,741
Yeah.

338
00:17:00,771 --> 00:17:01,023
I've worked.

339
00:17:02,163 --> 00:17:06,677
Various roles where, because I am
quite strong and I have an opinion.

340
00:17:07,217 --> 00:17:08,087
I remember the first time.

341
00:17:08,507 --> 00:17:12,437
I was actually in South Africa
where I had a job and I had to,

342
00:17:12,467 --> 00:17:15,257
I advised a client on something.

343
00:17:15,257 --> 00:17:16,727
I thought that he was doing.

344
00:17:16,727 --> 00:17:18,077
I didn't think it was the right approach.

345
00:17:18,077 --> 00:17:21,025
And I thought as my, as in my
role, this is client facing person.

346
00:17:21,025 --> 00:17:22,795
That was my role to
advise them what to do.

347
00:17:22,795 --> 00:17:26,695
And I remember him saying and telling,
going to tell my boss at the time,

348
00:17:26,700 --> 00:17:28,448
Moki does not understand my business.

349
00:17:28,958 --> 00:17:31,398
And rather than think that I'd
done anything wrong, I put it down

350
00:17:31,418 --> 00:17:34,508
somewhere that he couldn't bear being
told that he was wrong by somebody.

351
00:17:34,580 --> 00:17:37,430
Quite frankly, I was black female,
this was South Africa, apartheid.

352
00:17:37,430 --> 00:17:38,210
We just ended.

353
00:17:38,210 --> 00:17:41,360
And the only black woman he probably
interacted with was it made, who

354
00:17:41,360 --> 00:17:42,800
told, who he told what to do.

355
00:17:42,800 --> 00:17:47,052
So there's always been that, you,
people aren't necessarily ready to

356
00:17:47,052 --> 00:17:50,782
hear certain types of people tell
them what's right or what's wrong.

357
00:17:50,822 --> 00:17:55,142
And again, I come from very competent
race of people, Nigerians as do pre-made

358
00:17:55,142 --> 00:17:56,547
competent, but, for good or bad.

359
00:17:56,585 --> 00:17:58,450
And I'm very articulate.

360
00:17:58,450 --> 00:18:00,040
I think I'm very well educated.

361
00:18:00,040 --> 00:18:00,790
I'm very quick.

362
00:18:00,790 --> 00:18:03,582
I speak very quickly and all
of these things, can sometimes

363
00:18:03,582 --> 00:18:04,572
where people up the wrong way.

364
00:18:04,572 --> 00:18:05,352
And I think.

365
00:18:06,342 --> 00:18:09,862
So when I say, when you ask me
about, have I been misunderstood?

366
00:18:09,882 --> 00:18:13,705
I think my intentions might've been
misunderstood, but I think, a lot

367
00:18:13,705 --> 00:18:16,465
of it to do is profile profiling.

368
00:18:16,465 --> 00:18:17,815
It's unconscious bias.

369
00:18:17,845 --> 00:18:21,071
It's a lot of things that
people do inadvertently.

370
00:18:21,076 --> 00:18:22,906
But yeah.

371
00:18:23,571 --> 00:18:28,071
I, as I get older, as you have you
call, as I get wiser, you become more

372
00:18:28,071 --> 00:18:35,128
comfortable, in your skin and you,
I learned to soften the edges and,

373
00:18:35,138 --> 00:18:39,818
there's one thing that I was told in
one of the organizations I worked with,

374
00:18:40,088 --> 00:18:45,121
which has really helped, is assume
best intent, before you get angry.

375
00:18:45,188 --> 00:18:49,437
Seeing this person hasn't done
this or whatever, assume that

376
00:18:49,467 --> 00:18:52,257
they have a really good reason why
they haven't assume best intent.

377
00:18:52,677 --> 00:18:58,317
And that's really been a guiding force
that, and the fact that I, because I

378
00:18:58,317 --> 00:19:00,777
am older and wiser, I've done a lot.

379
00:19:01,047 --> 00:19:02,487
I think I have a lot to give back.

380
00:19:02,517 --> 00:19:05,607
So I positioned myself in
my leadership as a coach.

381
00:19:05,674 --> 00:19:10,716
So there are times when people have done
things have failed or have gone wrong.

382
00:19:10,716 --> 00:19:14,196
And so I don't get angry about that
because I'm glad we did it, but I

383
00:19:14,196 --> 00:19:15,726
always ask, so what have we learnt?

384
00:19:15,732 --> 00:19:17,369
Can you see the lesson in this?

385
00:19:17,369 --> 00:19:22,679
Because if you can't, then that lesson
has been an expensive actual failure.

386
00:19:22,689 --> 00:19:24,299
So I think failure is all about learning.

387
00:19:24,809 --> 00:19:29,674
So yeah, that's something that I
try to use to inform my approach

388
00:19:29,704 --> 00:19:31,857
with leadership and my team.

389
00:19:33,157 --> 00:19:36,337
That resonates very well with
the kind of work that I do.

390
00:19:36,907 --> 00:19:40,508
And I do see the role of narratives, which
which occur in every business school.

391
00:19:41,453 --> 00:19:44,723
In every team, whether it's about
racism or whether it's about

392
00:19:44,993 --> 00:19:48,323
two different industries or two
different departments in a company.

393
00:19:48,713 --> 00:19:51,773
And what you just mentioned
about assuming best intent.

394
00:19:51,803 --> 00:19:54,231
I think that's very powerful.

395
00:19:54,321 --> 00:19:57,201
And now you're, you are actually
working to shifting narratives.

396
00:19:57,621 --> 00:19:59,120
So how do you, what, or
what have you learned.

397
00:19:59,835 --> 00:20:04,663
In shifting narratives because many times
these narratives are invisible to us.

398
00:20:04,873 --> 00:20:09,133
So when we misunderstand and when
these narrative clash, they are in the

399
00:20:09,133 --> 00:20:10,963
subconscious, they are not conscious.

400
00:20:10,963 --> 00:20:14,221
So how do you shift, how do you
consciously shift that narrative?

401
00:20:14,249 --> 00:20:15,719
What have you learned
and what can you share?

402
00:20:16,909 --> 00:20:17,059
It was

403
00:20:17,059 --> 00:20:20,933
when I had a similar conversation with
somebody who was looking, asking me,

404
00:20:20,963 --> 00:20:25,433
what would our approach be to shifting
narratives around polarization,

405
00:20:25,463 --> 00:20:26,783
which is a really big issue.

406
00:20:26,783 --> 00:20:28,553
Now, the world is very polarized.

407
00:20:28,578 --> 00:20:33,437
It's political polarization, it's
ethnic, it's gender, and my approach

408
00:20:33,437 --> 00:20:37,246
to that is that in order to shift
narrative about any issue, you've got to

409
00:20:37,246 --> 00:20:39,916
understand again, what are the stories?

410
00:20:39,916 --> 00:20:43,478
What have individual beliefs
people have because they lead up.

411
00:20:43,480 --> 00:20:44,100
Narrative.

412
00:20:44,176 --> 00:20:47,112
Summit, I could, believe that
all, you're a terrible person.

413
00:20:47,182 --> 00:20:49,042
I heard that you owe people money.

414
00:20:49,042 --> 00:20:52,841
I've heard that, you've got multiple
wives and, multiple children that you've

415
00:20:52,901 --> 00:20:55,765
never really been in touch with them.

416
00:20:56,065 --> 00:20:58,795
So the narrative around you
would be that you're dishonest.

417
00:20:58,853 --> 00:20:59,663
I don't trust you.

418
00:21:00,283 --> 00:21:04,363
You know what you around, but in order for
me to understand that narrative, I have

419
00:21:04,363 --> 00:21:07,903
to figure out what are the things I've
heard about you and in with any issue,

420
00:21:08,233 --> 00:21:09,733
those are the things you go back to.

421
00:21:09,733 --> 00:21:13,423
So for example, in our narrative
work around Africa, there's sort

422
00:21:13,423 --> 00:21:18,223
of five key frames that Africa has
always been depicted as, so it's not

423
00:21:18,223 --> 00:21:21,013
just the negative or stereotypical.

424
00:21:21,073 --> 00:21:24,733
We know what they are, the
lens, the framing of poverty.

425
00:21:25,568 --> 00:21:30,188
Framing a poor leadership framing
of corruption of conflict disease.

426
00:21:30,398 --> 00:21:33,008
So it's, again, it's about going
down to understand what are those

427
00:21:33,008 --> 00:21:37,358
individual stories or individual
issues that ladder up to a narrative.

428
00:21:37,598 --> 00:21:39,998
Once you understand them,
then you can address them.

429
00:21:40,028 --> 00:21:43,778
The issue of conflict at the
conflict actually came up quite

430
00:21:43,778 --> 00:21:45,048
recently, when I think there was.

431
00:21:45,095 --> 00:21:49,445
There's a lot of headlines in the wall
street journal, financial times that Koons

432
00:21:49,445 --> 00:21:51,365
were beginning to proliferate in Africa.

433
00:21:51,365 --> 00:21:56,045
Again, Africa has 1554 countries
in the last 10 or 12 years.

434
00:21:56,075 --> 00:21:57,605
There had been only four Coons.

435
00:21:57,632 --> 00:22:01,742
But when they asked people, how many
based on reading the story, how many

436
00:22:01,742 --> 00:22:05,822
coups do you think they have been on the
continent of African last couple of years?

437
00:22:05,822 --> 00:22:08,312
People would said they must
have been 40 50 because of the.

438
00:22:08,957 --> 00:22:09,797
It was written, right?

439
00:22:10,067 --> 00:22:13,638
So you go back and you say actually,
54 countries, four of them have

440
00:22:13,638 --> 00:22:17,462
had Coons, 50 of them happened,
there's stability on the continent.

441
00:22:17,732 --> 00:22:21,152
And that's how you address narrative, not
necessarily by fact, but by storytelling.

442
00:22:21,212 --> 00:22:24,509
So tell the stories of the other
countries that haven't had crews.

443
00:22:24,509 --> 00:22:27,685
And again, so that's the approach
to, to, to shifting narrative.

444
00:22:27,685 --> 00:22:28,765
It's about understanding the issue.

445
00:22:29,590 --> 00:22:32,920
Underline those narratives and then
changing them one story at time.

446
00:22:33,910 --> 00:22:34,300
Yes.

447
00:22:34,390 --> 00:22:35,440
Thank you for sharing that.

448
00:22:35,496 --> 00:22:39,406
And I assume that you bump into
those different narratives from time

449
00:22:39,406 --> 00:22:43,396
to time or people who try to change
that narrative, get into that because

450
00:22:43,396 --> 00:22:45,111
as you said the world is polarized.

451
00:22:45,111 --> 00:22:46,851
So there are very opposing narratives.

452
00:22:47,241 --> 00:22:50,994
So when that happens, how do
you or your teams manage that

453
00:22:50,994 --> 00:22:54,337
pressure or that conflicting
narratives and still stay ground.

454
00:22:55,002 --> 00:22:58,302
Talk to their commitment towards
shifting the narratives versus

455
00:22:58,302 --> 00:23:02,172
getting lost in the debates and the
polarization of two different matters.

456
00:23:02,263 --> 00:23:04,583
I'll take it back to the thing
I did at the beginning was that

457
00:23:04,613 --> 00:23:07,793
because we understand how narratives
evolve they're through stories.

458
00:23:07,823 --> 00:23:09,953
We are essentially
focused on storytelling.

459
00:23:10,463 --> 00:23:11,753
Storytelling is powerful.

460
00:23:11,753 --> 00:23:15,521
It has it's the single thing that
can inform, educate, influence.

461
00:23:15,521 --> 00:23:17,111
If you think about, for example, how.

462
00:23:17,571 --> 00:23:19,770
You got your impression about America?

463
00:23:19,770 --> 00:23:21,270
It wasn't probably because you went there.

464
00:23:21,270 --> 00:23:23,550
It was because you watched the
American movies, then you figured

465
00:23:23,550 --> 00:23:25,260
out that's, you know who they are.

466
00:23:25,500 --> 00:23:29,618
So it's a very, stories of very
powerful and, media and films,

467
00:23:29,618 --> 00:23:32,798
if very powerful platforms and
increasingly now social media.

468
00:23:33,128 --> 00:23:36,188
So we're very focused
on our theory of change.

469
00:23:36,201 --> 00:23:38,334
It's not about, fighting the issue.

470
00:23:38,364 --> 00:23:41,364
It's about putting out stories
that counter the issue, because

471
00:23:41,514 --> 00:23:43,914
over, there's been research
that's been done that shows that.

472
00:23:45,174 --> 00:23:48,954
Change people's belief based
on fact, because people's

473
00:23:48,954 --> 00:23:52,014
beliefs do not come from fact.

474
00:23:52,104 --> 00:23:57,294
It comes from perceptions and an
ideology and all these other soft things.

475
00:23:57,294 --> 00:23:59,484
So you can believe the sky is gray.

476
00:23:59,484 --> 00:24:01,974
I could prove to you, the sky is blue.

477
00:24:01,974 --> 00:24:05,214
I could show you all the data that
shows that the sky, but your thing

478
00:24:05,214 --> 00:24:06,366
is no, I still think it's gray.

479
00:24:06,546 --> 00:24:08,196
And that's actually
where the polarization.

480
00:24:08,196 --> 00:24:11,899
So it, a lot of these sort of initiatives
around misinformation and disinformation.

481
00:24:13,324 --> 00:24:16,714
Th that you can present the
facts, but it's actually the

482
00:24:16,714 --> 00:24:18,004
stories that change people.

483
00:24:19,044 --> 00:24:20,034
. Yes, indeed.

484
00:24:20,274 --> 00:24:25,498
And I think realizing that is, is very
important because facts can often lead

485
00:24:25,498 --> 00:24:29,598
to do endless debates and stories,
which touch people on an emotional.

486
00:24:30,323 --> 00:24:33,877
Can actually allow them to shift
their positions without feeling

487
00:24:33,937 --> 00:24:37,897
like they are moving away from
a narrative or from a position.

488
00:24:37,987 --> 00:24:38,347
Yes.

489
00:24:38,917 --> 00:24:44,200
So as you just create a new narrative
for Africa and for the continent and

490
00:24:44,200 --> 00:24:48,130
for its place in the world, can you
share us, hear a little bit about that?

491
00:24:48,183 --> 00:24:50,403
What does the future for Africa look like?

492
00:24:50,483 --> 00:24:52,223
For me, I think the future is bright.

493
00:24:52,223 --> 00:24:53,363
I think the future is very bright.

494
00:24:54,143 --> 00:24:55,073
For a couple of reasons.

495
00:24:55,073 --> 00:24:57,263
One is we have a very young population.

496
00:24:57,338 --> 00:25:01,548
You have to think about young people
and their attitude and what they bring.

497
00:25:01,548 --> 00:25:05,396
I think about the fact that, creativity
and innovation, the way the world

498
00:25:05,396 --> 00:25:09,735
is changing those old dynamics for
example, banking, you needed to have

499
00:25:09,735 --> 00:25:12,525
a building and you need people to
go in there and open an account.

500
00:25:12,555 --> 00:25:13,485
Now you need a.

501
00:25:14,175 --> 00:25:17,535
And you can have an equivalent of what
a bank does, which is hold your money.

502
00:25:17,895 --> 00:25:22,759
That opens up the world to, opens
up Africa to leapfrog a lot of

503
00:25:22,759 --> 00:25:25,423
the things that, more developed
countries have had to go through.

504
00:25:25,663 --> 00:25:28,573
So when I think about the
digital revolution, I think.

505
00:25:29,058 --> 00:25:33,528
Africa is where it's going to
benefit us the most because we

506
00:25:33,528 --> 00:25:35,095
have got, a big step to take.

507
00:25:35,142 --> 00:25:38,622
So for me, when I think about the
new narrative that I'd like to see

508
00:25:38,622 --> 00:25:42,590
around the continent, it's around
creativity and innovation, because.

509
00:25:43,230 --> 00:25:46,230
There's just so much that needs to be
done and we can't necessarily wait and

510
00:25:46,230 --> 00:25:50,486
do it the right way, African problems,
African solutions, that's I believe it.

511
00:25:50,876 --> 00:25:55,586
And also the creativity one for me
is critical because when you've got a

512
00:25:55,586 --> 00:26:01,376
young population who don't necessarily
have access to all the education

513
00:26:01,436 --> 00:26:04,676
in the world or the best education
in the world, and don't have access

514
00:26:04,676 --> 00:26:06,506
to a lot of the infrastructure.

515
00:26:07,211 --> 00:26:11,000
That supports entrepreneurship in America
or, or governments that, support you

516
00:26:11,000 --> 00:26:15,584
with, money to pay your rent, social
systems, you have to be creative.

517
00:26:16,064 --> 00:26:20,084
So I think creativity, resilience,
those are things that I think

518
00:26:20,084 --> 00:26:23,384
Africa has an abundance and
those things don't cost anything.

519
00:26:23,437 --> 00:26:26,410
So when you talk about, what
future do I see for the continent?

520
00:26:26,470 --> 00:26:29,170
I think we've got the tools we need to.

521
00:26:30,190 --> 00:26:30,880
Amazing.

522
00:26:31,000 --> 00:26:35,477
And and I'm not just saying it, I think
when you look at where the next year,

523
00:26:35,477 --> 00:26:38,459
everyone talks about emerging markets,
Africa is where they need to come to

524
00:26:38,459 --> 00:26:40,319
this is where this is the next frontier.

525
00:26:40,919 --> 00:26:45,259
And I just want us as Africans to not
wait for other people to come and,

526
00:26:45,263 --> 00:26:49,192
do the rent seeking and, take from
us, but let's be creative and start

527
00:26:49,252 --> 00:26:51,386
businesses and, be innovative and be.

528
00:26:52,511 --> 00:26:53,021
Yes.

529
00:26:53,051 --> 00:26:56,021
And I wish you all the
best for creating that.

530
00:26:56,021 --> 00:26:59,171
I think the thing this was entering,
maybe not in a few decades, we

531
00:26:59,171 --> 00:27:03,461
will, I think the progress which the
world would have seen, most of it

532
00:27:03,461 --> 00:27:05,291
would have been driven from Africa.

533
00:27:06,031 --> 00:27:09,221
I think that's where all the economic
data is already showing that.

534
00:27:09,247 --> 00:27:13,433
But as we speak about Africa,
One continent as one word.

535
00:27:13,433 --> 00:27:17,434
I also see threads of this in Europe,
like with the European union and

536
00:27:17,434 --> 00:27:20,179
in Asian countries with with two
groups of countries coming to them.

537
00:27:21,049 --> 00:27:24,681
But to take it a step further the question
which I have for you is that, what will

538
00:27:24,681 --> 00:27:30,201
it take for us to create like a really a
global world we'll have one for, I think

539
00:27:30,201 --> 00:27:34,011
there are, you mentioned about digital
technology and I think that is already

540
00:27:34,011 --> 00:27:39,531
allowing us to interact and share ideas
much more freely without those boundaries.

541
00:27:39,531 --> 00:27:39,711
Right?

542
00:27:39,711 --> 00:27:40,791
There are no borders in this.

543
00:27:41,481 --> 00:27:42,207
It's so amazing.

544
00:27:42,467 --> 00:27:45,686
, What can we do or what message
would you want to leave for leaders?

545
00:27:45,686 --> 00:27:49,855
And this is personally very irrelevant
for me also like instead of moving from

546
00:27:49,855 --> 00:27:56,545
one Africa, one Europe, one issue, what
can we do to really create a borderless

547
00:27:56,605 --> 00:28:01,255
society, which is anyways happening in
the digital world where we spend most of

548
00:28:01,255 --> 00:28:03,685
our time, but it's still the narrative.

549
00:28:03,685 --> 00:28:05,665
I think it's the borders
are there in the marriage.

550
00:28:05,720 --> 00:28:10,067
No, it's interesting because I
don't know that the borders, the

551
00:28:10,067 --> 00:28:11,837
physical borders are a bad thing.

552
00:28:11,897 --> 00:28:17,755
I think there's research that shows that
some of the most, interesting innovations.

553
00:28:19,025 --> 00:28:24,155
Of diversity when there's people with
different experiences in the room.

554
00:28:24,258 --> 00:28:25,038
And I love that.

555
00:28:25,308 --> 00:28:29,672
I think that, they put me a new
and a white male and another white

556
00:28:29,672 --> 00:28:33,572
female in a room, we'll all bring
different perspectives to that idea.

557
00:28:33,872 --> 00:28:39,630
So for me, When you say about one
world and one, this it's sounds to me

558
00:28:39,630 --> 00:28:43,320
like we're looking for a homogenous
society and I don't want that.

559
00:28:43,860 --> 00:28:47,700
I think freedom of movement, freedom
of expression, freedom of ideas.

560
00:28:47,730 --> 00:28:48,660
Absolutely.

561
00:28:48,870 --> 00:28:54,630
But one something, no, I think we need to
learn to embrace diversity because the re

562
00:28:54,660 --> 00:28:56,580
the fact that we are not very good at it.

563
00:28:56,580 --> 00:28:59,310
It's actually why there is so
much polarization because people

564
00:28:59,310 --> 00:29:00,880
want us all to be the same.

565
00:29:00,915 --> 00:29:04,815
Nobody's allowing that truth
that you live, let me live.

566
00:29:04,815 --> 00:29:07,990
Let's all live, and I think, South
Africa, for example, I think has

567
00:29:07,990 --> 00:29:11,110
been one of the countries that's
probably done it quite well.

568
00:29:11,139 --> 00:29:12,480
There's a lot of, tensions here.

569
00:29:13,830 --> 00:29:17,189
The different races, the living together
not necessarily living together.

570
00:29:17,189 --> 00:29:18,779
I always say there's a bit like a rainbow.

571
00:29:18,779 --> 00:29:21,299
You can see lots of colors, but
they don't necessarily merge.

572
00:29:21,659 --> 00:29:23,469
You can distinctly see
the different colors.

573
00:29:23,469 --> 00:29:27,598
And so for me, it's really not
about, one, anything it's about,

574
00:29:27,634 --> 00:29:31,144
embracing the diversity of this globe.

575
00:29:32,324 --> 00:29:36,691
. I think that it's a very important point
that you make  what real diversity is

576
00:29:36,691 --> 00:29:40,771
what you just said, like to listening to
different opinions, to seeing different

577
00:29:40,771 --> 00:29:45,211
people for who they are and what they can
bring to the table and not just trying

578
00:29:45,211 --> 00:29:47,557
to have a set of people from different.

579
00:29:48,462 --> 00:29:50,610
And then try to bring them in a unity.

580
00:29:50,621 --> 00:29:52,121
So thank you for sharing that.

581
00:29:52,221 --> 00:29:56,691
. So , before we end where can our
listeners listen to you or find

582
00:29:56,691 --> 00:29:58,221
out more about you and what you do?

583
00:29:59,131 --> 00:30:00,201
So my.

584
00:30:00,243 --> 00:30:04,923
Website addresses,
www.africa, no filter.org.

585
00:30:05,433 --> 00:30:09,805
So you'll find out all about the work we
do there to shift narratives to Google

586
00:30:09,805 --> 00:30:12,085
me, I do a lot of writing night brutal.

587
00:30:12,115 --> 00:30:13,705
I write a lot of opinion pieces.

588
00:30:13,705 --> 00:30:17,094
I have a regular column in new
African magazine where I put my

589
00:30:17,094 --> 00:30:18,924
thoughts down about African issues.

590
00:30:18,975 --> 00:30:19,575
And yeah.

591
00:30:20,715 --> 00:30:22,365
A lot of the stuff I
do is on the internet.

592
00:30:22,905 --> 00:30:24,075
That's why I like the internet.

593
00:30:24,075 --> 00:30:25,905
You don't even have to
keep it in your inbox.

594
00:30:25,905 --> 00:30:28,995
You just Google yourself, Google me.

595
00:30:29,085 --> 00:30:29,505
That's what I

596
00:30:29,515 --> 00:30:29,835
say.

597
00:30:30,735 --> 00:30:31,395
Wonderful.

598
00:30:31,565 --> 00:30:35,725
And thank you for sharing all
your insights and your story Moky.

599
00:30:36,275 --> 00:30:38,375
I really appreciate your
taking time for that.

600
00:30:38,885 --> 00:30:39,215
Thank

601
00:30:39,215 --> 00:30:41,165
you very much for inviting me on.

602
00:30:41,822 --> 00:30:45,212
That's it for this episode of
choosing leadership with summit.

603
00:30:46,352 --> 00:30:50,042
I choose leadership every time
I record this podcast and I

604
00:30:50,042 --> 00:30:51,482
invite you to do the same.

605
00:30:51,932 --> 00:30:56,312
I invite you to design a life of
joy, meaning pride and satisfaction.

606
00:30:56,792 --> 00:30:59,732
Not just for yourself, but
also for those around you.

607
00:31:00,572 --> 00:31:04,712
This is what I do most naturally
to lovingly and gently provoke you.

608
00:31:05,162 --> 00:31:09,632
To help you see your own light to help
you see what you are already capable of.

609
00:31:10,112 --> 00:31:14,012
I say what might be uncomfortable
for me to say, or for you to hear.

610
00:31:14,612 --> 00:31:19,732
To show you that all of our dreams  which
have been on hold are within our grasp.

611
00:31:21,362 --> 00:31:24,602
If you like the sound of it, do
not forget to leave a rating.

612
00:31:25,172 --> 00:31:29,372
I invite you to subscribe to my
newsletter@deployyourself.com

613
00:31:29,702 --> 00:31:30,662
slash newsletter.

614
00:31:31,292 --> 00:31:35,132
You can also reach out on LinkedIn,
Twitter, and Facebook to share

615
00:31:35,192 --> 00:31:36,812
any other comment or feedback.

616
00:31:37,682 --> 00:31:41,132
I want to thank everyone who
contributed to making the show.

617
00:31:41,192 --> 00:31:41,882
At reality.

618
00:31:42,392 --> 00:31:43,952
And thank you for listening.

619
00:31:44,432 --> 00:31:48,962
Always remember that you are enough, you
are loved and you matter, this is summit.

620
00:31:49,352 --> 00:31:51,902
Until next time, keep choosing leadership.