Creating a Service-First Mindset with Deb Knupp

In this episode of No Clubs Required, we sit down with Deb Knupp, Founder and CEO of GrowthPlay, to explore how a focus on firm culture, leadership, and business development can reshape the legal industry. 

With more than two decades of experience helping law firms align their strategies, talent, and client relationships, Deb shares how authentic connection, culture-driven leadership, and a service-first mindset can unlock success in unexpected ways. From breaking down barriers within firms to upending outdated ideas about rainmaking, Deb's journey is a masterclass in building a career—and a company—on your own terms. 

This conversation is about rejecting the binary, rewriting the rules, and creating space for people to flourish—no clubs required. 

Learn more about No Clubs Required: https://www.fractionallawfirmcmo.com/about-us/no-clubs-required

What is No Clubs Required?

Welcome to "No Clubs Required," a groundbreaking podcast that pairs with our book that aims to dismantle the old-school notion that business deals and career advancements are best made on golf courses and in traditional boys' clubs. Each episode features advice from trailblazing women—from fierce lawyers, ambitious corporate execs, forward-thinking general counsel, and beyond. Together, we explore how women can become rainmakers and achieve success by forging their own paths, distinct from the tactics traditionally employed by men.