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NIL may officially begin in college, but the pressure now starts much earlier.
In this conversation, Dave Yoo, founder of Onsides, breaks down how youth sports has quietly become a massive industry shaped by travel, private training, recruiting, branding, and rising expectations for both athletes and parents.
Eric Kasimov and Dave discuss the growing cognitive load families carry, how NIL is pushing pressure downstream into younger ages, and why the future of youth sports may depend on reducing chaos instead of adding more to it.
Key Takeaways
In this conversation, Dave Yoo, founder of Onsides, breaks down how youth sports has quietly become a massive industry shaped by travel, private training, recruiting, branding, and rising expectations for both athletes and parents.
Eric Kasimov and Dave discuss the growing cognitive load families carry, how NIL is pushing pressure downstream into younger ages, and why the future of youth sports may depend on reducing chaos instead of adding more to it.
Key Takeaways
- NIL pressure is moving downstream into younger athletes
- Youth sports has quietly become a $50B+ ecosystem
- Parents are carrying a massive emotional and logistical load
- The gap between recreational sports and elite club sports keeps growing
- AI can reduce stress when it solves real-world problems
- Travel, recruiting, and training culture are reshaping family life
- Athlete branding now starts earlier than ever
- Youth sports still works best when kids simply get to play
Chapters
00:00 Introduction
01:30 The size and growth of the youth sports market
04:00 Why Dave Yoo started building Onsides
06:00 The chaos parents manage across sports platforms
08:00 Cognitive load and the hidden pressure on families
11:00 Private coaching, training, and monetization
13:00 How Onsides uses AI carefully
16:00 AI disruption and startup building
19:00 Advice for students and young founders
22:00 Youth sports commercialization and rising expectations
27:00 Recreational sports vs. high-pressure club culture
31:00 Parent behavior, overuse injuries, and sideline culture
35:00 NIL, recruiting, and pressure on younger athletes
41:00 Media, AI, and signal amplification
46:00 Phones, social media, and youth athletes
50:00 The future of youth sports
Connect & Follow
The NIL Podcast by SportsEpreneur
Hosted by Eric Kasimov: https://x.com/Eric_Kaz
Onsides: https://getonsides.com/
Dave Yoo on LinkedIn: https://www.linkedin.com/in/daveyoo/
SportsEpreneur: https://sportsepreneur.com
X: https://x.com/sportsepreneur
LinkedIn: https://www.linkedin.com/company/sportsepreneur
00:00 Introduction
01:30 The size and growth of the youth sports market
04:00 Why Dave Yoo started building Onsides
06:00 The chaos parents manage across sports platforms
08:00 Cognitive load and the hidden pressure on families
11:00 Private coaching, training, and monetization
13:00 How Onsides uses AI carefully
16:00 AI disruption and startup building
19:00 Advice for students and young founders
22:00 Youth sports commercialization and rising expectations
27:00 Recreational sports vs. high-pressure club culture
31:00 Parent behavior, overuse injuries, and sideline culture
35:00 NIL, recruiting, and pressure on younger athletes
41:00 Media, AI, and signal amplification
46:00 Phones, social media, and youth athletes
50:00 The future of youth sports
Connect & Follow
The NIL Podcast by SportsEpreneur
Hosted by Eric Kasimov: https://x.com/Eric_Kaz
Onsides: https://getonsides.com/
Dave Yoo on LinkedIn: https://www.linkedin.com/in/daveyoo/
SportsEpreneur: https://sportsepreneur.com
X: https://x.com/sportsepreneur
LinkedIn: https://www.linkedin.com/company/sportsepreneur
Creators and Guests
What is The NIL Podcast by SportsEpreneur?
The NIL Podcast by SportsEpreneur covers Name, Image, and Likeness news, athlete business strategy, NIL deals, collectives, and the legal and regulatory landscape shaping college sports — from football and basketball to March Madness and beyond. Built for athletes, sports professionals, universities, coaches, agents, and anyone operating inside the modern NIL ecosystem.