This is the last of three, count them, three podcasts with our guest speaker Blake Ethridge. Like Netflix, we will release them all at once! Our original question posed to Blake was to understand how he executed on a super user program at Texas Instruments. However, like many of our conversations, we let the spirit run the show. The good news, we had a great hour discussion about many subjects.
In this episode, we discussed how Blake used the success of the community to find more employees and users. This allowed him to find new super users to the program. We learnt how face-to-face meetings with your community members creates a pull effect to your site. Lastly, Michael does a great job summarizing the hour. He created Blake's 4-Phase approach to creating a B2B super user program.
PS. This was our first "virtual" podcast and I had to do a lot of clean up. Therefore, please forgive some of the audio. :)
- How Blake Etheridge worked TI's internal organization to create a large referral engine to find top users and new users for community.
- Creating events for employees started driving internal energy and interest. Success is like a virus.
- Why planning strategic face-to-face meetings with your key members are important?
- Vested Interest to know what each community member needed to create a great experience"
- The Blake Ethridge framework of building a B2B community super user program:
- Phase 1: Reach out to your sales team and learn how to community members can help
- Phase 2: Identify individual users outpacing internal support response
- Phase 3: Get to know your internal and super user advocates. Find out what motivates them and offer a win-win solution on community. "How can I help you, here is how you can help me"
- Phase 4: Create an internal referral program to find super users in the employee and customer base.
What is Peers Over Beers - Community Experts Podcast?
20 year Digital Experience and B2B Community Expert Michael Sandoval and 20 year Relationship Manager and B2B Community Strategist Chris Detzel are your hosts for this fun and straight shooting podcast for enterprise community managers and social media professionals. With their easy and natural inquisitive banter, your hosts will tackle hard issues facing community managers in their day-to-day struggles, and yes, over a beer. From starting new communities, digitally transforming enterprise culture, moderation, and globalization techniques are all up for discussion.