The Insider's Guide To Finance

Jay Martin is the CEO of Cambridge House International. With his team, Jay has produced some of the largest small-cap investor conferences in Canada. That is until his business came to an abrupt standstill when COVID-19 struck.

Fortunately, he was able to pivot on a dime. A key part of their successful transition was their YouTube channel and newsletter that was built leading up to COVID. Jay shares why it is an absolute requirement for companies to become content producers themselves to succeed.

Show Notes

In this episode of the Insider’s Guide to Finance, we talk to Jay Martin, the CEO of Cambridge House International. With his team, Jay has produced some of the largest small-cap investor conferences in Canada, that is until his business came to an abrupt standstill when COVID-19 struck.

Fortunately, he was able to pivot on a dime. A key part of their successful transition was their previous commitment to creating content and building up an audience of investors through their YouTube channel and newsletter. Jay shares how notable public companies are becoming small media organizations that are actively building their investor audiences.

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What is The Insider's Guide To Finance?

The Insider’s Guide To Finance brings you stories from the front lines of financing public and private companies.

We host seasoned CEO's, fund managers, bankers, brokers and business experts who answer your questions about how to properly finance opportunities and build outstanding success stories.

We dig into the educational ‘how to’s' and mechanics of structuring good deals. You’ll also hear about strokes of luck, tense negotiations, the pressures of closing, as well as how to best engage investors and navigate the private and public markets.