Erica Holthausen is the founder of Catchline Communications, a consultancy agency that helps clients get published in esteemed publications. She joins today’s episode to discuss all about writing for publications—why people should focus on it and how it positions itself against other forms of writing. She also delves into how writing promotes better speaking, ultimately making you a better consultant. Additionally, she goes in depth about the reason behind the waiting period of publishing articles, how she helps people get more out of their writing, and her advice to those who are serious about writing for online publications.
Mentioned on the episode:
Deep Work by Cal Newport
Indistractable by Nir Eyal
Playing Big by Tara Mohr
The Long Game by Dorie Clark
On Being podcast
Her free monthly Q+A: Pitched to Published
Connect with Erica on LinkedIn
Her company website
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