Speaking Your Brand: Public Speaking Tips and Strategies

Are you providing transformation or information in your presentations and talks? Whenever I work on a presentation or a keynote or even the agenda for the in-person client retreat we’re holding in April, my default is to think of all the information...

Show Notes

Are you providing transformation or information in your presentations and talks?

Whenever I work on a presentation or a keynote or even the agenda for the in-person client retreat we’re holding in April, my default is to think of all the information I want to convey to the audience.

You may be the same way. We’re usually good at coming up with lots of things we can share and teach.

But, I want to challenge you (like I challenge myself) to reduce the information and increase the transformation.

Why? Because you’ll have a bigger impact on your audience; you’ll get traction on your thought leadership message; and you can increase your prices, both for speaking and for the services and programs you offer.

 

In this episode, you’ll hear:

  • Why information is not that valuable anymore
  • Examples of providing information vs. transformation
  • 3 specific ways to think in terms of transformation for your content
  • What I’ve learned from watching business TV shows like Succession, WeCrashed, and Inventing Anna that you can use

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 

Links:

Show notes at https://www.speakingyourbrand.com/271

Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/. 

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact. 

Connect with Carol on LinkedIn = https://www.linkedin.com/in/carolcox

 

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JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.