Jenni Ruiz leads marketing and PR at Transfix, where she helps a freight tech company build trust in one of the most competitive industries out there.
In this episode, Jenni breaks down how to market through a major pivot without losing credibility, why transparency builds trust faster than hype, and how “post-click” becomes a full-lifecycle system, from lead to onboarding to daily usage.
You will hear:
- How Transfix changed its message fast after moving from brokerage to freight tech
- Why trust in freight requires speaking the customer’s language (not generic SaaS messaging)
- How alignment across sales, product, and engineering keeps deals moving and customers adopting
Learn how to position through change, build proof when buyers can’t go public, and design a relationship-first experience that scales in privacy-heavy markets.
=== Connect with Jenni:
- LinkedIn: https://www.linkedin.com/in/jenni-ruiz/
- Transfix website: https://transfix.io/
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
📣 Subscribe now for more insights on creating digital experiences that convert.
📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/
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