REACHRIGHT Podcast

Most churches have a social media presence. Very few have a social media strategy and that gap is exactly what this episode closes. 

Thomas and Shiloh break down the complete playbook that high-performing churches are running on social media right now in 2026, including why consistency always beats polish, how to turn one Sunday sermon into a full week of content, why Instagram should be the primary hub for most churches, and why authentic content is outperforming produced graphics on every major platform according to Buffer's analysis of over 50 million posts. 

The episode also covers why most churches are writing for the 5% already in the seats instead of the 95% they are still trying to reach, and why follower count is vanity while reach and click-throughs are what actually matter. The closing challenge is one every church social media team should sit with honestly before they plan their next week of content. 

Creators and Guests

Host
Thomas Costello
Pastor for 20+ years. Founder of REACHRIGHT. I help churches stop being invisible online.

What is REACHRIGHT Podcast?

The REACHRIGHT Podcast is dedicated to helping your church reach people the right way. We want to help you see more visitors and grow.