He Went from Corporate Finance to Exposing the Fitness Industry's Biggest Trends - Jake Heyen

This week Kenny Santucci sits down with Jake Heyen — the fitness industry analyst and founder of Wellworthy who blew up on Instagram by delivering no-BS, news-style breakdowns of the brands, events, and trends shaping health and fitness culture.

Jake shares the full story: from studying finance and statistics in college, to building a workout subscription platform during COVID, to joining Playbook as Director of Operations — and ultimately growing one of the most trusted voices in the fitness media space.

In this episode, we get into:

• How Jake built his audience from zero with a completely different content style
• Why he almost quit before realizing it was actually working
• The brands he thinks are absolutely crushing it right now 
• His take on the biggest fitness trends: community gyms, HYROX-style events, home health tech, and the rise of strength culture for women
• Why he turned down every podcast — until this one

Whether you're a fitness entrepreneur, creator, or just obsessed with the industry, this episode is packed with real insight from someone who's been behind the curtain.

CONNECT:
Follow Jake: @jakeheyen
Follow Kenny: @kennysantucci
Follow Strong New York: @strongnewyork

This episode is sponsored by Celsius, the energy drink that fuels every Strong New York workout. Visit @celsiusofficial on Instagram to see all of their new flavors!

This episode is sponsored by Marek Health. Optimize your hormones, recovery, and performance. by visiting marekhealth.com. Use code KENNY at checkout for  10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup.

What is The Strong New York Podcast?

Being STRONG is more than just how much weight you can lift.

The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life.

Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space.

With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him.

Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications.

Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts, wellness experiences, panel discussions, and inspiring conversations with the best in-class wellness professionals, industry leaders, and change makers who are sharing their expertise on today's hottest wellness trends and first-hand experiences on how to optimize your overall health and life.

You can find Kenny at The Strength Club, his private training and group strength training facility in the heart of Manhattan located on 28th and 5th Ave in New York City.