Spatial Experience Design (SXD)

In this episode of Spatial Experience Design, Brian Parks and Søren Vasø revisit the evolution of mapping technology, starting from static 2D CAD files to immersive 4D spatial experiences. They highlight the shift from administrative uses to user-centered applications in workplaces, stadiums, and retail spaces, emphasizing how aesthetics, accessibility, and interactivity have become central to digital building experiences. We explore the role of AI, mobile devices, and georeferenced data in shaping frictionless user experiences. They also explore the transformative potential of spatial intelligence in augmented and virtual reality, showcasing how digital maps are now platforms for dynamic, context-rich interactions.

Key Topics:
Evolution of mapping: 2D to 3D, moving toward 4D
Digital buildings vs. Digital twins
Georeferenced Data Applications
Consumer expectations and User-centered design in mapping
Workplace Experience and Fan Experience
Augmented reality (AR), virtual reality (VR), and wearable tech

Additional Resources:
Augmented Reality and Virtual Reality trends
Connect with Søren Vasø
Connect with Brian Parks
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What is Spatial Experience Design (SXD)?

Explore the future of built environments through the lens of Spatial Experience Design (SXD). Each episode dives into how technology, human insight, and user design intersect to shape workplaces, venues, and public spaces—making them more engaging, efficient, and meaningful. Join us as we uncover ideas that redefine how people connect with the spaces around them.