{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro and audience roll call\r",
      "startTime": 0,
      "endTime": 375.21
    },
    {
      "title": "– Why narratives often get stuck in a Google Doc\r",
      "startTime": 375.21,
      "endTime": 555.21
    },
    {
      "title": "– Foundational docs you need before creating campaigns\r",
      "startTime": 555.21,
      "endTime": 855.21
    },
    {
      "title": "– Category entry points and jobs-to-be-done explained\r",
      "startTime": 855.21,
      "endTime": 1095.21
    },
    {
      "title": "– How to feed company inputs into AI tools\r",
      "startTime": 1095.21,
      "endTime": 1455.21
    },
    {
      "title": "– Generating ad campaign ideas with real examples\r",
      "startTime": 1455.21,
      "endTime": 1575.21
    },
    {
      "title": "– Using analogies (like basketball) to explain complex concepts\r",
      "startTime": 1575.21,
      "endTime": 1820.88
    },
    {
      "title": "– Where AI falls short (and why human judgment matters)\r",
      "startTime": 1820.88,
      "endTime": 2000.88
    },
    {
      "title": "– Mining sales call transcripts for campaign hooks\r",
      "startTime": 2000.88,
      "endTime": 2240.88
    },
    {
      "title": "– Turning customer objections into marketing messages\r",
      "startTime": 2240.88,
      "endTime": 2480.88
    },
    {
      "title": "– Repurposing podcasts, presentations, and blog posts into new formats\r",
      "startTime": 2480.88,
      "endTime": 2720.88
    },
    {
      "title": "– Systemizing idea generation for repeatable output\r",
      "startTime": 2720.88,
      "endTime": 2960.88
    },
    {
      "title": "– Closing thoughts and audience Q&A",
      "startTime": 2960.88,
      "endTime": 3381.76
    }
  ]
}