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In this episode of Outbound, Joseph Lewin interviews Max Traylor, a consultant and creator of the "Beers with Max" podcast. They discuss strategies and tactics for building deeper relationships with ideal customers through content creation, collaboration, and providing value.
Main discussion points:
- Why providing value through a "noble contribution" is key for business development
- How to leverage content creation like a podcast or book to have valuable conversations and build relationships
- Practical steps anyone can take to start making a noble contribution, even without an audience
Guest bio:
Max Traylor is known as the "consultant's consultant." He helps consultants productize their services through his podcast "Beers with Max," books, workshops, and more.
Key quotes:
"My noble contribution to the marketplace is my podcast, my books. I did a psychology study. I host free workshops. I do group networking calls. And this free value is something that I can invite my ideal clients to participate in." [00:03:06]
"I think business development is a lot more of people's lives than they are willing to admit. But certainly for someone like me who is an independent consultant who feeds their kids because I find people that are willing to pay me, business development is life, even though I consider myself a consultant, and I love helping people that do pay me. Business development is a life or death situation for many of us even if we don't recognize it." [00:01:56]
"All you need is an idea. And go start interviewing people to gather opinions and insights for your book. That's the way I started. I wanted to write a book." [00:17:59]
Main discussion points:
- Why providing value through a "noble contribution" is key for business development
- How to leverage content creation like a podcast or book to have valuable conversations and build relationships
- Practical steps anyone can take to start making a noble contribution, even without an audience
Guest bio:
Max Traylor is known as the "consultant's consultant." He helps consultants productize their services through his podcast "Beers with Max," books, workshops, and more.
Key quotes:
"My noble contribution to the marketplace is my podcast, my books. I did a psychology study. I host free workshops. I do group networking calls. And this free value is something that I can invite my ideal clients to participate in." [00:03:06]
"I think business development is a lot more of people's lives than they are willing to admit. But certainly for someone like me who is an independent consultant who feeds their kids because I find people that are willing to pay me, business development is life, even though I consider myself a consultant, and I love helping people that do pay me. Business development is a life or death situation for many of us even if we don't recognize it." [00:01:56]
"All you need is an idea. And go start interviewing people to gather opinions and insights for your book. That's the way I started. I wanted to write a book." [00:17:59]
Creators and Guests
What is OUTBOUND?
Outbound is a weekly podcast illuminating the stories of sales professionals that have taken the path less traveled to build strong relationships that have led to soaring new heights and beautiful vistas. These are the stories of building relationships in sales that have led to great business outcomes.