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The brewmaster of Lagunitas Brewing Co. talks about the relationship to beer and marijuana, an overall maturing in the beer space, and just how difficult it is to nail a non-alcoholic recipe. Jeremy Marshall has seen a lot of changes at the California-based brewery since it was fully purchased by Heineken three years ago, but says the core and soul of the brewery "that knows a good party" remain firmly intact.
Show Notes
Show notes from host John Holl:
"Despite being one of the largest breweries in the country, I hadn’t given Lagunitas much of a thought in recent years. I’d of course see its IPA on tap at bars, back when I went to bars, and its familiar glass bottles on shelves. It was there, I was happy to see it, but usually ordered something else.
"Despite being one of the largest breweries in the country, I hadn’t given Lagunitas much of a thought in recent years. I’d of course see its IPA on tap at bars, back when I went to bars, and its familiar glass bottles on shelves. It was there, I was happy to see it, but usually ordered something else.
A lot of people are drinking the beer, sure, but as the beer landscape and conversation has shifted to local, some of the middle tier breweries that we’ve long known and just kind of taken for granted have been making big moves. So when the new press representative for the brewery, which has been wholly owned by Heineken for the last three years, reached out I thought it would be smart to check in and see where the brewery is at and where it’s looking to go.
Jeremy Marshall, the brewmaster, has been with the company for most of his brewing career and has seen the company grow from its once modest Petaluma, California home-base to Chicago, to overseas, and a small brewery in Seattle. Under this watch the brewery has grown from 21,000 hectoliters to over 1,000,000 hectoliters under his supervision. They are Dutch, so they use hectoliters, not barrels in their reporting.
Because of his longevity he’s seen the brewery mature over the years, from the days of being shut down by the Feds because of a joint to now looking into the non-alcoholic beer space. Of course, marijuana is still part of the culture of the company, and its infused cannabis beverages are growing in popularity but you will hear why he doesn't think a full THC and alcohol hybrid is part of a likely future.
He spoke to the show from the brewery in California."
For more Drink Beer, Think Beer or to check out Beer Edge: The Newsletter for Beer Professionals, follow us on Twitter @thebeeredge and subscribe to our beer industry focused newsletter. There is more information, articles, and engaging content at Beer Edge.
He spoke to the show from the brewery in California."
For more Drink Beer, Think Beer or to check out Beer Edge: The Newsletter for Beer Professionals, follow us on Twitter @thebeeredge and subscribe to our beer industry focused newsletter. There is more information, articles, and engaging content at Beer Edge.
- Host: John Holl
- Guest: Jeremy Marshall of Lagunitas Brewing Co.
- Tags: Beer, Craft Beer, IPA, non-alcoholic beer, cannabis, California, Chicago,
Creators & Guests
What is Drink Beer, Think Beer With John Holl?
Drink Beer, Think Beer is a weekly conversation with brewers, growers, and other brewing industry professionals that explores the art, culture, and business of craft beer. Hosted by John Holl and recorded on location, this podcast gets to the bottom of every pint and offers insight into the dynamic world of beer.