Indie Music Marketing

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Summary

Jo Lowes is the founder of Puffer Fish Press. They are a starter-level press, PR and radio plugging company for emerging bands who want to take their music to a wider audience. Jo has secured national, regional and online radio for the artists she works with as well as press features in Classic Rock, Louder Than War, The Guardian and the NME.

Show Notes

The more you support the independent scene around you, and the stronger the scene around you is, the stronger your bands gonna be and the more people are gonna want to work with you. – Jo Lowes

This weeks guest is Jo Lowes from Puffer Fish Press.

I first met Jo when a band that I’m working with starting picking up loads of bits of online press and radio with a single they released early this year.

When asked about it the band said “oh yeah that’s our mate Jo. She runs a little press company in Manchester”.

Puffer Fish Press are a starter-level Press, PR and plugging company who work with emerging bands who want to take their music to a wider audience. Jo has secured national, regional and online radio plays for the artists she works with as well as press features in Classic Rock, Louder Than War, the Guardian and the NME.

Show notes

Storytelling Is Key to Music Marketing
Effective Storytelling for Artists
Decoded: A complete guide to branding yourself as a musical artist
Laura BethRevolution Radio
The Blinders
The Lottery Winners
Gomez - Whippin' Piccadilly
Puffer Fish Press

Links

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🎧 Music by Bad Love
🎛️ Mixed & mastered by
Tom Bishop

What is Indie Music Marketing?

This podcast is a resource for independent self-releasing artists. A place to hear from music marketers, industry professionals, successful artists, independent music champions and thinkers about how to focus on marketing activity that actually moves the needle and advances an artist career. It's so easy to be busy as an independent musician. It's much more difficult to be productive, busying yourself only with the right things at the right time.