eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Brian Guidry, Partner and Chief Growth Officer from Pixelz.com.  They are a photo retouching service that helps merchants boost online sales with commercial product images. They’ve processed more than 50 Million images for e-commerce brands and their platform allows you to edit, retouch, and remove the background from product images. What You Will Learn TodayWhy Shopify brands need beautiful product images with their omnichannel strategy.How to reduce returns with accurate color matching.How to produce higher quality photos, faster, and at a greater volume than ever before.Links And Resources MentionedPixelzPixelz Shopify AppPixelz Case StudiesPixelz - Exclusive eCommerce Fastlane Listener PerksPixelz Image Grader - Product Photography AuditCreative ForceFlow RetouchingThe Definitive DIY Guide to Beautiful Product PhotographyE-commerce Product Photography and Retouching How-To GuidesThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  Hosted on Acast. See acast.com/privacy for more information.

Show Notes

Growth Mindset? Invest In Yourself Today!

Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Brian Guidry, Partner and Chief Growth Officer from Pixelz.com.  

They are a photo retouching service that helps merchants boost online sales with commercial product images. 

They’ve processed more than 50 Million images for e-commerce brands and their platform allows you to edit, retouch, and remove the background from product images.

What You Will Learn Today

  • Why Shopify brands need beautiful product images with their omnichannel strategy.
  • How to reduce returns with accurate color matching.
  • How to produce higher quality photos, faster, and at a greater volume than ever before.

Links And Resources Mentioned

Thank You For Listening

I truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunesStitcher, Google Play, or Spotify and don’t miss a single episode!

REWIND : EPISODE SPONSOR

Automated Backups. Painless Recovery.

Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.

Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.

So what do you do? You use Rewind to protect your Shopify store with automated backups.

Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.

The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.

Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.

Protect your business and get peace of mind with Rewind Backups



Hosted on Acast. See acast.com/privacy for more information.

What is eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips?

Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value.

One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."

Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 330+ episodes, the podcast covers a wide range of topics, including:

- Shopify & Ecommerce Platforms
- Shopify apps, themes, partners & best practices
- Shopify experts, Shopify Plus & Shopify POS
- BigCommerce, WooCommerce, WordPress & other commerce tools
- Digital Marketing Strategies
- Email marketing, SMS marketing & push notifications
- Conversion rate optimization (CRO) & customer retention
- Paid advertising (Facebook, Google, Instagram, TikTok, YouTube)
- Influencer marketing, content marketing & Shopify SEO
- Social media marketing, branding & public relations
- Shopify Dropshipping & Other Business Models
- Shopify dropshipping, print on demand & online store setup
- B2B ecommerce, wholesale & Shopify online shopping
- Shopify collabs & partnerships
- Emerging Ecommerce Trends
- AI, AR/VR & chatbots in ecommerce
- Sustainability, social impact & headless commerce
- Omnichannel strategies & cross-border ecommerce
- Web3, crypto & NFTs in ecommerce
- Entrepreneurship & Startup Growth
- Founder stories, lessons learned & work-life balance
- Startup funding, team building & growth strategies
- Business Operations & Logistics
- Inventory management, supply chain & fulfillment
- Payment processing, fraud prevention & customer support
- Data analytics, business intelligence & cash flow management
- MarTech & Ecommerce Tech Stack
- Marketing automation, analytics & personalization
- Headless CMS, CDPs & data management
- ERP, PIM, OMS, WMS & 3PL integrations
- Finance, Economics & Investing
- Ecommerce business models & unit economics
- Financial planning, budgeting & forecasting
- Fundraising, M&A, exit strategies & tax planning

Each week, I sit down with Shopify partners, marketing experts, and industry leaders to discuss the latest tools, trends, and tactics. From app developers and agency owners to successful brand founders, my guests bring a wealth of knowledge and experience to every episode.

Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead of the curve. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store.

Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today!

Together, let's navigate the fast-paced world of online retail and unlock your store's true potential.

For more ecommerce tips and resources, visit our blog at eCommercefastlane.com and follow me on Twitter @stevenhutt. If you have any questions or suggestions for future episodes, feel free to reach out at steve@ecommercefastlane.com.

Let's connect and grow together!